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Guillermo Furniture Analysis

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Guillermo Furniture Store Analysis
FIN571
October 22,2012
Portia Boyd

Abstract
This paper will define and discuss the different alternatives available to Guillermo Furniture Store. I will include a sensitive analysis; the optimal weighted averages cost of capital, discuss the use of multiple valuation techniques in reducing risks and calculate the net present value of future cash flows for each of the alternatives.
Guillermo Navallez was owner of Guillermo Furniture Store located in Sonora Mexico. Guillermo Furniture Store has been manufacturing handcrafted tables and chairs for a number of years. The company was operating at a profit due to inexpensive labor costs and “the area had a good supply of timber” (University of Phoenix, 2012, para. 1) to produce the handcrafted furniture. The company was prospering without any worries.
In 1990, the market shifted and Guillermo began facing challenges in the businessdue to two main factors. One was an overseas furniture business moving into the area. This ompeting company uses high tech methods to produce their furniture to “exact specification” (University of Phoenix, 2012 para 2) at reasonable prices. This was unlike Guillermo’s prices which are a little higher due to their handcrafted technique. This meant the new company could produce furniture faster and cheaper than Guillermo’s company
The second factor was the awakening of the laid back relaxed atmosphere in the Sonara community. This was due to the result of one of the largest retailer in the nation’s headquarters moving a few miles down the road, “and its influence had expanded considerably” (University of Phoenix, 2012 para 2). With the new company came more jobs which meant more people moved to the area which had beautiful scenery, un-congested roads and a new International
Airport. This resulted in new development in the area. As a

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