...The OralDNA® Test Offered at Lamas Dental Specialists in Miami Can Determine the Bacteria Causing an Individual’s Periodontal Disease Once the OralDNA® Test results are complete, Dr. Lamas will know if the patient has the potential to suffer with severe periodontal disease. This allows him to formulate the patient a personalized treatment plan that is designed specifically to meet his or her needs. Understanding Gum Disease Gum disease occurs due to a buildup of the sticky, colorless substance that is referred to as biofilm (i.e., plaque). This substance is constantly forming on the teeth. Plaque houses bacteria, which releases acids that attack the enamel of the teeth. The enamel is the protective barrier of the teeth; therefore, when...
Words: 1073 - Pages: 5
...Gum disease (periodontal disease) is associated with the elevated risk of the cardiovascular disease in addition to the cerebrovascular disease as well as death in various studies. Some of the pathogens provide an association between gum disease and Alzheimer Disease. Thus, the inflammation that is caused by the gum disease is highly associated with Alzheimer Disease thus proving the assumption that there is an association between gum disease and the individuals who may be susceptible to developing Alzheimer disease. Introduction Studies have confirmed a relationship between gum disease and increased rate of cognitive decline in individuals who are in the early stages of the Alzheimer Disease (AD). Gum disease also referred to as periodontitis is a disease that is prevalent in the older adults and is increasingly becoming common in AD as a result of the reduced ability to take care of the dental hygiene following the progression of the disease. Increased levels of antibodies in line with periodontal bacteria are highly affiliated with increased inflammatory molecules levels in the other parts of the body consequently linked to elevated rates in the...
Words: 1790 - Pages: 8
...hypertension can add tremendously to the risk of preterm labor, but not many know that gum inflammation can also be a factor in preterm labor. Just being pregnant increases the probability of having periodontal inflammation because of hormonal imbalance. Women who take good care of their teeth and gums protect the health of their unborn babies not only by lowering risk of preterm labor, but also by lowering the risk of giving birth to a low weight baby (Conoway). Babies born preterm or at a low weight often have varying health problems including lung disorders, heart conditions, and learning disabilities. Pregnant women should make sure to prevent periodontal disease by making a point to visit their dentist and hygienist and by brushing, flossing, and rinsing daily. The mouth not only affects physical, bodily health, but also the mental self. A good, strong mouth can create confidence in people of every age, gender, and race. Good oral care has also been shown to increase memory and decrease risk for mental diseases such as Alzheimer’s...
Words: 1855 - Pages: 8
...Smoking and diabetes are absolute risk factors for periodontal disease. The majority of gum diseases can be calmly prevented by daily thorough plaque removal. However, irregularities about the teeth such as overhanging edges on fillings, poorly contoured fillings, and some types of partial denture designs accomplish tooth cleaning difficult and encourage the accumulation of plaque. For the majority of the population, however, periodontal health can be finer maintained by proper oral hygiene practices as well as avoidance of behavioral and environmental risk factors. Because periodontal disease is affiliated to an added susceptibility to systemic disease (e.g., cardiovascular disease, infective endocarditis, bacterial pneumonia, low birth weight, diabetes), it is important not alone for oral health but as well for general health to control periodontal...
Words: 1496 - Pages: 6
...Running head: Colgate-Palmolive Case Study – Product and Pricing Strategy 1 Colgate-Palmolive Case Study – Product and Pricing Strategy Paper Lydia Hines Indiana Wesleyan University August 25th 2013 2 Colgate-Palmolive Case Study – Product and Pricing Strategy Introduction Colgate – Palmolive is a multinational company based in United States. It is a consumer product organization which focuses mainly on the health care and personal products. The products are widely available in many countries and are popular among the general consumers. The company has been able to position itself in the market as a major company in the industry. In the year 1991, the sales of the company were recorded as $ 6.06 billion. With this success, the company was considered as a global leader in the industry. In 1992, the company launched a new toothbrush in the United States.The division of the company, Oral Core Division, developed the toothbrush which was at the time of launch a unique product. Evaluation of the Current Product positioning and product Life Cycle The product, Precision toothbrush was introduced as a unique product in the market and hence ...
Words: 928 - Pages: 4
...colgate Meg Carey Max Jayapaul Julie Longmuir Kate Lynch Rani Marom Liz Sansone Marketing 9703 Dr. Chattalas Colgate-Palmolive Case Analysis April 10, 2002 COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH SWOT Strengths ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billionand as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States, the world’s largest market, ColgateColgate-Palmolive holds the number one spot in toothbrush sales with a market share of 23%. From these statistics, one of Colgate-Palmolive’s main strengths is being the market leader inpersonal oral care products. is one of Colgate ColgateColgate-Palmolive’s extensive overseas reach is another main strength. Based on the data in the case study, ColgateColgate-Palmolivehas introduced 275 new products worldwide and setup manufacturing facilities in China and Eastern Europe, breaching the new emerging economies inof the 21st century. On top of that, international sales accounted for 64% of total sales andand profits from international operations account for 67% of the total profits for ColgateColgate-Palmolive.-Palmolive ColgateColgate-Palmolive hasa very large an...
Words: 9369 - Pages: 38
...Diabetes Case Study (Part 1) Elizabeth Tamayo, Melissa Gonzales, Eroshnie Singh NUR/427 January 15, 2014 Jeanette Moore Diabetes Case Study (Part 1) In the biography of Jenna Riley, Jenna is a fourteen-year-old female who lives in a single parent home with her younger brother and mother. Jenna’s mother works in the afternoon and Jenna is left to care for herself and her younger brother. With little adult supervision, Jenna’s eating habits fall out of control and there is a lack of physical activity. When Jenna is stressed, she binge eats and even becomes a closet eater hiding food under her bed. Jenna develops symptoms such as frequent urination and weight gain. During a visit to the school nurse, it is discovered that Jenna has dark pigmentation on the back of Jenna’s neck. The school nurse suggests a physical examination by her family doctor. After having an exam from her family practitioner, her lab work reveals that Jenna is diabetic and her physician diagnoses her with type II diabetes. It is also noted that Jenna’s father and grandmother have diabetes. Jenna and her mother meet with a certified diabetic educator. Nutrition, physical activity, monitoring of blood glucose, and drug therapy are discussed and monitored in follow up visits. According to the 2011 National Diabetes fact sheet reported by the Center for Disease Control (CDC) 25.8 million Americans have diabetes and 8.3% of the United States population do not know they have diabetes. The estimated...
Words: 566 - Pages: 3
...Thanks a lot for ………..’s presentation. Iam happy to go on talking about the disadvantages of smoking cigarette. Before that we should know WHAT ARE IN CIGARETTE? (SLIDE 6) The effects of smoking on human health are serious and in many cases, deadly. Cigarettes, cigars, and spit and pipe tobacco are made from dried tobacco leaves, as well as ingredients added for flavor and other reasons. Many substances are added to cigarettes by manufacturers to enhance the flavor or to make smoking more pleasant. Some of the compounds found in tobacco smoke include ammonia, tar, and carbon monoxide There are approximately 4000 chemicals in cigarettes, hundreds of which are toxic.. Among these are more than 60 chemicals known to cause cancer (carcinogens). The ingredients in cigarettes affect everything from the internal functioning of organs to the efficiency of the body's immune system. The effects of cigarette smoking are destructive and widespread * Toxic ingredients in cigarette smoke travel throughout the body, causing damage in several different ways. * Nicotine reaches the brain within 10 seconds after smoke is inhaled. It has been found in every part of the body and in breast milk. * Carbon monoxide binds to hemoglobin in red blood cells, preventing affected cells from carrying a full load of oxygen. =>The mixture of nicotine and carbon monoxide in each cigarette you smoke temporarily increases your heart rate and blood pressure, straining your heart and blood...
Words: 1094 - Pages: 5
...Normal Functioning of Organ Systems Professor Beverly Hamilton American Intercontinental University Abstract For this project I chose the case study of the effects of cigarette smoking in the respiratory system. Normal Functioning of Organ Systems Cigarette smoking causes several different type of cancer. These include cancer of the mouth, nasal cavity, throat, stomach, kidney, bladder, and acute myeloid leukemia. Cigarette smoking has caused an estimated 443,000 deaths per year along with an estimated 49,000 deaths due to second hand smoke. (CDC 2012). Along with all these deaths, the estimated cost to the United States $96 billion in medical bills and $97 billion in lost productivity per year. According to the National Heart, Lung, and Blood Institute people that smoke are six times more likely to suffer from heart attacks. Smoking can also cause cases of chronic obstructive lung disease which includes emphysema and bronchitis. Smoking also put people at a greater risk for having a stroke. Cigarettes that offer low-tar and low-nicotine are not a safe alternative to smoking and have the same effects as normal cigarettes. According to the World Health Organization, reconstituted tobacco is the main ingredient of modern cigarettes. This is referred to as sheet and is made up of recycled stems, dust, stalks, scraps, and floor sweepings. These materials are ground up...
Words: 513 - Pages: 3
...INTRODUCTION Before the dawn of recorded history, caregivers, parents, and health care providers have had to treat the pain and discomfort that accompanies the arrival of an infant's first tooth. Once viewed as a disease state, teething is now considered a normal part of the human growth cycle. Obviously, caregivers will want to minimize the discomfort that is associated with the process. The purpose of this review is to discuss normal tooth development in the growing child, the signs and symptoms that accompany teething, and what treatment options are available to provide relief. NORMAL TOOTH DEVELOPMENT To most caregivers, teething is the period of time preceding the eruption of an infant tooth. In actuality, teething begins prior to birth. Primary tooth formation is an ongoing process that begins in utero and proceeds through early childhood, when the root formation of the particular tooth is completed, which may be 2 to 3 years after its initial eruption from the gum.1 The pulp and dentin develop from the mesoderm while the enamel arises from the ectoderm approximately 28 days after conception. Primary (i.e., baby teeth) develop below the gumline during the first trimester, approximately during the sixth week of pregnancy; permanent teeth (i.e., adult teeth) develop at 3 or 4 months of age, which is when the primary teeth become calcified (i.e., covered with a hard enamel). A substantial amount of calcification occurs between 3 and 12 months of age. This process starts...
Words: 3326 - Pages: 14
...Electric Smile Five years ago I took my dentist’s recommendation and switched to an electric toothbrush. After experiencing the difference and electric toothbrush has had on my mouth I wouldn’t switch back for anything. Electric brushes make my mouth feel cleaner and have caused my dental check-ups to go much smoother. I haven’t had a cavity since I switched! Electric toothbrushes are basically like having a mini dental office cleaning every day. Though healthy teeth and gums are important and easily maintainable, many people do not follow the simple, yet sometimes tedious rules. In fact, they are always looking for an easier way to maintain their oral health. The electric toothbrush was invented in 1961 by General Electric. “The use of a powerful, compact motor and rechargeable battery leads to the introduction of an automatic toothbrush and is the forerunner of the development of other handheld appliances such as hair dryers and an electric slicing knife” (Dedicated). Electric toothbrushes come in many shapes and sizes, allowing the user to choose one that is most comfortable, while also providing an easier, more efficient, and affordable way to keep a clean and healthy mouth. Electric toothbrushes come in a wide variety, allowing the user to find one fitting his or her needs. There are basically two types of electric toothbrushes: sonic heads and spinning heads. Sonic heads vibrate from side to side. A spinning head repeatedly and speedily rotates in one direction and...
Words: 1351 - Pages: 6
...Cardiovascular Disease Name Institution Date Background Throughout my years of occupation as a dental hygienist, I have come across various dental problems. Children as well as adult are capable of succumbing to the various dental illnesses. Nicholas (2011) attests that there underlies a great relationship amid oral inflammatory issue and cardiovascular processes. In other words, Nicholas’s research aims at showcasing that most oral inflammatory issue are likely to lead to cardiovascular dilemmas. The ultimate implication on this particular study is that regular dental care processes play a pragmatic role in preventing most cardiovascular diseases. The following paper is a comprehensive research in which in which I seek to uncover the history of cardiovascular disease as well as how it affects dental practices. History An American Heart Association commonly abbreviated as (AHA) describes the various heart disease as cardiovascular diseases. Cardiovascular illnesses are a leading cause of death throughout the world. Cardiovascular disease dates from several years back. The period at which the disease is said to have come into existence is commonly known as the ancient Egypt. However, it is worth to note that the vast society has only become enlightened regarding the cause a well as the effects of the cardiovascular illnesses just in the wake of the 20th Century despite the ancient history of the disease. As a health practitioner, the implication underlying this revelation...
Words: 2001 - Pages: 9
...time which were super-premium, professional, and value. Then second time was divided into niche and mainstream offerings. Depending on how it chooses to introduce the Precision toothbrush to the consumer, 1992 could count as an important year for CP to establish itself as the definitive oral health care company. SWOT Analysis Strengths CP is the world’s leader in personal oral care sales. In 1991, it sales worldwide sales for CP’s oral care products increased 12% to $1.3 billion, accounting for 22% of CP’s total sales. The toothbrush sales in U.S. reached $77 million in 1991, and operating profits of $9.8 million. CP held the number one position in the U.S. retail toothbrush market with a 23.3% volume share. Based on the data in the case study, CP introduced 275 new products worldwide and setup manufacturing facilities in China and East Europe. The international sales accounted for 64% of total sales and 67% of profits in 1991. The Precision toothbrush was a technical innovation. In initial clinical tests, the brush achieved an average 35% increase in plague...
Words: 710 - Pages: 3
...(Holts, 2011). The leaves also have anti-microbial and antioxidant properties. It also has anti-inflammatory properties, making it good for fever and wounds treatment. Its extracts are used to treat oxidative stress-mediated diseases and photo aging. The plant is used in cosmetic industries for its incredible beauty properties. It is used in sunscreen creams and anti-aging products. It also makes the skin glow. Drugs are extracted from the leaves, by grounding them. The drugs are used to treat a broad range of diseases, include HIV, diuretic, diabetes, arthritis, anemia, herpes simplex and bronchitis (Holts, 2011). The powder of Moringa oleifera is used as tea. The powder is filled in tea bags and used for tea. All parts of this plant are useful to the human. For drugs to be effective, they must reach their targeted organs before they disintegrate. The gastrointestinal tract has different acids and alkaline elements that could disintegrate the drugs before reaching their destination. Most drugs that are colon targeted must be bind by an element that can withstand the upper part of the gastrointestinal tract (Singh, 2003). These majorly covers the peptide and the protein drugs. The colon-targeted drugs delay the absorption of the drugs, which is useful for diseases with peak symptoms, such the early morning asthma, and the late night arthritis. Moringa oleifera is one of the best naturally occurring polysaccharide used for tableting (Singh, 2003). It has numerous nutritional values...
Words: 3270 - Pages: 14
...(NO 2) CASE STUDY 2: BENEFIT SEGMENTATION IN THE ORAL CARE MARKET. 5 PRODUCT VERSION THAT OFFER SIMILAR BENEFITS BY COLGATE. 1. Colgate Total 12 New advanced Colgate Total provides 12-hour protection against bacteria build-up for Superior Oral Health vs regular fluoride toothpaste. Provide 12 hours protection against bacteria build up for superior Oral Health. Fight germs 12 hours and help prevent plague, gum problems, tartar build up, cavities and bad breath. 2. Colgate Advanced White Colgate Advanced White with micro-cleansing crystals is clinically proven to gently polish and effectively whiten your teeth in 14 days. Help to whiter teeth in 14 days, prevent stains from adhering, fight tartar, cavities and palgue and freshens breath. 3. Colgate Triple Action Colgate Triple Action for stronger teeth, whiter teeth and fresher breath. There are three stripes for three way protection, fluride strengthens teeth agains tooth decay, gentle cleaning crystals help remove surface stains and freshens up your whole mouth. 4. Colgate Maximum Cavity Protection Colgate Maximum Cavity Protection with a liquid Calcium and Fluoride formula, gets all around and in-between teeth, even places that toothbrush cant always reach, and gives two times better cavity protection. Help fight cavities, cleans teeth throughly, leaves whole mouth feeling clean, strenghtens teeth, freshens breath and great mint taste. 5. Colgate Optic White™ Colgate® Optic White™ has Whitening Accelerators...
Words: 2238 - Pages: 9
