...and its business 8 3.2 Firm’s Strategy 9 3.3 Under the present stage of industry life cycle, what is the key factors that impacting the firm’s strategy 9 3.4 Suggestion for maximizing the potential of present stage 10 3.5 Suggestion for positioning strategy that preparing enter of next stage of life cycle 11 4 Conclusions 11 Bibliography 12 1 Introduction This essay will thoroughly examine the competitive environment of fitness industry in Singapore. Fitness first made its way into the lives of Singaporeans in the sixties and seventies, and the majority of gym-goers were mainly men, who were mostly serious body-builders. The popularity of fitness training in Singapore only took off at 21st century, when every one wants to live a healthy lifestyle. Nowadays, the fitness industry has truly influenced everyone’s life through various fitness training group exercises, personal training and bodybuilding. (Singapore Fitness Blog, 2011) The famous and large fitness centers emerging are True Fitness, Fitness First, Virgin Active, Amore Fitness and Celebrity Fitness. The focus of this essay will be on Amore Fitness. Being a female-only fitness center, Amore Fitness provides a confortable environment, as women do not need to worry about the awkwardness of being surrounded by a male crowd. Also, Amore’s Kid Fit Club will make their children busy with many interesting...
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...My company Change Your Life Fitness is a non-typical gym. Our goal at Change Your Life Fitness is to put fun back into fitness. Change Your Life Fitness has been formed to meet a specific need in an ever increasing competitive market. How is Change Your Life Fitness different? We offer a plethora of services, but you only pay a small fee for the services that you want to take advantage of. Our fitness center has no sign up fee(s) and only a ten dollar a month membership fee, which can be cancelled at any time. We offer nutritional assistance for the people that want to lose weight, we offer professional trainers for people that wish to increase muscle mass, we offer yogi for people that want to learn proper stretching and relaxation techniques, we offer different types of Jazzercise as well as Zumba. We offer child care services for single and working parents. Regardless of your fitness level you can find something at Change Your Life Fitness that will appeal to you. Our mission statement at Change Your Life Fitness is- “Change Your Life Fitness- We will help you achieve results that will change your life”. I want to make our fitness center someplace that has something for everyone. Fitness is such an important part in all of our lives, and I want Change Your Life Fitness to be part of that. I am aware that a mere ten dollar a month fee is not enough to get rich with. I plan on selling nutritional supplements, sports drinks, snacks as well as calorie correct prepared meals...
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...1119 Nelson Street, Vancouver, BC T6E 3H3 Phone: xxx-xxx-1024 Email: xxxxxx_k@hotmail.com January 27, 2013 Mr. James Weaver, Chief Executive Officer Gold's Gym International 125 E. John Carpenter FWY, Suite 1300 Irving, TX 75062, United States Dear Mr. James Weaver: BUSINESS INNOVATION PLAN FOR GOLD’S GYM Gold’s Gym International has been credited as one of the best performing companies in the fitness industry. The company has been able to cope well with changing trends, while remaining competitive. However, due to an increase in the number of fitness clubs, it is currently faced with a lot of competition. In response to this competition, Gold’s Gym International has opened new facilities in various locations, and has also renovated existing gyms to provide its members with cutting-edge equipment and a better environment. I believe that this is a critical time for you and for the company in order to continue to enjoy long-lasting success well into the future. On behalf of Sage Consultants, I have done some research and found various ways that the company can improve its performance through innovation and adapt to the changing market. Thank you in advance for taking the time to read this report. Sincerely, xxxxxxxxxxxxx Lead Consultant Current Situation Gold’s Gym International (Gold’s) is an international fitness company that was established by Joe Gold in 1965, and has evolved to become one of the largest in its industry. The company focuses...
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...health. In Can you be fat & healthy Jeffrey Kluger states that it is possible to healthy even though your weight is above 200 pounds and that the body mass index (BMI) which many people use to measure their health isn’t accurate at all. An example is Kelly Bliss, a 5 foot 2-inch woman who weighs nearly 200 pounds and her BMI is higher than 35. Despite her BMI is this high, she is a very active person “… Bliss never misses a day, walking 10 to 20 miles a week and teaching an aerobics class…”. In A weight in their shoulders explains that the difference between men and women when they’re at the gym. Chriss Moss explains how the training environment is in an old-school gym “You went to a gym and there was no carpet, no fancy machines, just rusting weights” where as the more modern gyms is a bit more “girly” “Even now, some of my old bodybuilder friends think of the new health club gyms as fluffy and feminine.” But most women aren’t Interested in building muscles but just keeping a fit figure. “Men are twice as...
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...Courtney Albertson PHL/320 30 March 2015 Matthew Hazlett SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs and spas (First Research: Mergent, 2015)...
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...Gym Cleanliness Florida International University By: Crystal Gonzalez Table of Contents Goals and Objectives 3 Planning, Implementing & Evaluating Stage 3 Facts/ Information that shows research backing up reason 4 Data Finding and Analysis 4 Monitoring and Follow-up for the Future Phases 6 Lessons learned, Benefits from the Project Personally/Professionally 6 Needs Assessment 6 Barriers and Challenges 6 GYM CLEANLINESS Goals and Objectives Our objective for this project is to assess individuals who attend fitness centers, on how efficient they are at cleaning gym equipment. We organized this study to teach the effects of cleanliness, and what people should do in taking the appropriate precautions to avoid being affected by germs. Poor sanitation in fitness centers can cause serious health concerns. The goal for our project is to inform members and restore their attitudes to cleanliness while improving their physical wellbeing. Planning, Implementing & Evaluating Stage Our group plotted on how we should go about collecting and analyzing data from this study. First we wanted to go around and observe a few fitness centers and monitor how members and stuff clean the equipment. We went to two fitness center’s Plant Fitness and 24 Hour Fitness. We did not advertise on day one that we were observing because we wanted nothing but authenticity to want we would discovery. After working out we read the rules and regulation of the centers...
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...Monterey Sports Center Loyalty Leader Project BUS 323 Presented To: Sanjay Lanka Presented By: Jesse Olson Jeff Owen Kolby Teare Troy Blank Table of Contents Introduction 3 History of Company 3 Marketing Strategy and Promotion 4 Finance and Memberships 4 Suppliers 7 Human Resources 7 Hiring Process 7 Employee Empowerment 8 Organizational Development and Training 9 Operations 10 Technology and Software 11 Customer Service 12 Conclusion 13 Appendix 14 Interview Questions 14 References 15 Introduction For a business to be considered a leader in a given industry it takes a mixture of many different service industry tools. A loyalty leader is a company that delivers a quality service while maintaining a good rapport with customers, employees and the community as a whole. This includes, but is not limited to, excellent customer service, a healthy work environment, and a strong, positive reputation within the community. It is for these reasons that we have chosen the Monterey Sports Center as a loyalty leader in the Monterey area within the fitness industry. History of Company The Monterey Sports Center is a city building that was established in 1992. As a city entity, it is overseen by the City of Monterey’s council members and is a non-profit organization. When the facility opened it was roughly 40% of the size that it is today. It has expanded through grants and funding from the City of Monterey to include...
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...“True enjoyment comes from activity of the mind and exercise of the body; the two are ever united.” (von Humboldt, n.d.). As the public becomes more health-conscious and the aging population places greater emphasis on remaining healthy and fit, the fitness industry is maintaining steady growth because of better dietary practices and a resurgence to play and become more active. It is no surprise the demand for gyms and health and fitness clubs will continue to rise. Therefore, my paper will cover the critical concepts as it relates to Bally Total Fitness Case Study. I will highlight Bally’s history, macro environment, SWOT analysis, corporate-level strategy, business-level strategy, and my recommendation for Bally Total Fitness. History, Development, and Growth Dave “Wild man” Wildman is said to be the founder of Bally Fitness, but it was Raymond T. (Ray) Moloney back in the early 1930’s who decided to create an affordable past time of pinball. Anyone could play pinball at the price of seven balls for one cent or 10 balls for a nickel. In January of 1932, Ray founded the popular past time while working under Lion Manufacturing in Chicago. The Ballyhoo pinball game was easy to make and very profitable. With the creation of the “Goofy,” the “Airway,” the “Rocket,” and the “Bumper” pinball machines, Bally Manufacturing, under Moloney’s leadership, took off. Bally Manufacturing headquarters remained in Chicago at the same address for almost 50 years. In 1936, Bally Manufacturing...
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...equipment, and programs that cater to mostly every demographic. Fun 4 Life Fitness will seek to have a competitive edge by providing customers with stellar customer service along with offering a variety of programs and equipment that is sure to develop a following for Fun 4 Life Fitness Center, LLC. Key Competitors The key competitors that have fitness centers in the Corpus Christi area are Gold’s Gym, Freedom Fitness of Corpus Christi, Corpus Christi Snap Fitness Center, and Corpus Christi Athletic Club. Gold’s Gym specializes in providing some of the best cardio and strength equipment to help people realize their goals. Some of their strengths include the programs they offer, their personal trainer staff, and most importantly, the Gold’s Gym brand name. They have built up a reputation for being one of the first innovative fitness centers. They have been around for more than 45 years. There are some weaknesses that exist for this particular Gold’s Gym. Weaknesses include complaints about the cleanliness of their facility and the brand name Gold’s Gym. Although Gold’s Gym is poplar and have a strong reputation, sometimes there are cases where a customer may have had a bad...
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...Corporate Histories History of Under Armour Under Armour is currently an athletic apparel, footwear, and accessory brand with the mission “to make all athletes better through passion, science, and the relentless pursuit of innovation” (Under Armour website). The brand was founded in 1996 by University of Maryland football player Kevin Plank in the basement of his grandmother’s house in Baltimore, Maryland. Based on his own athletic experience, Plank was inspired to create a sweat-wicking undershirt that did not get moisture-laden with sweat during games and practice. The company gained initial success with grassroots marketing among the athletic community. Under Armour did not reach mainstream consumers until the company’s products appeared in the 1999 film Any Given Sunday. It has continued to appear in other movies and television shows, and it has gained many athletic stars as spokespeople of the brand. Under Armour launched its first television advertisement, featuring football player Eric Ogbogu, in 2003. These marketing efforts have done well to expand consumer recognition of the brand’s initial product. Sweat-wicking shirts are now commonly known as “Under Armour” similar to the way tissues are now often just called “Kleenex.” With its evolving brand image, Under Armour has been able to expand beyond the athletic performance apparel market, which it dominated at 75% of market share in 2005. Following its initial public offering in 2005, which raised over $100 million...
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...Sushil Nagar Market research and image Analysis Student No. 28044 Project on Fitness Studios Table of Contents 1. MARKET RESEARCH ON FITNESS STUDIOS page(4,5) 2. A)Introduction Page(5,6) B) After World War 2 page(6,7,8) 3. The Birth of American Health page(9,10) 4. Marketing (page 10,11,) (a) Television Viewing (b)Observation 5. Interviews (Page 11, 12, 13) (A)Face to Face Interviews (B)Household Interviews 6. Final Survey (Page 14) 7. Results of the Survey (Page 15, 16, 17, 18) 8. Negative Feedback (Page 19) 9. Customer Satisfaction (Page 20) 10. Unique Fitness Clubs (page 21) 11. Challenges and Opportunities (Page 22, 23) 12. Conclusion (Page 24) 13. Appendices (page 24) 14. References (Page 25) MARKET RESEARCH ON FITNESS STUDIOS Taking a practical action-oriented approach, and focusing on established, need to know subjects. This seminar paper of mine will reflect market research on Fitness Studios in International Business Environment. This series will concentrate on developing practical texts. I made best efforts I could to ensure that each title that this research remains international in both content and research and gives a clear picture. Overall this paper will produce a body of work that will enhance international awareness about marketing research on fitness studios. Note:- I made every possible effort to ensure...
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...competing directly with the ever growing and extremely popular new fitness craze of CrossFit. CrossFit is a strength and conditioning workout that challenges even the most physically fit athlete. The program is based on functional movements and pits the athletes against others and against themselves for repetitions of certain exercises completed over time. CrossFit began in early 2000 and was founded by a former gymnast names Greg Glassman. The brand began with approximately 18 gyms nationwide and has grown exponentially to over 3000 estimated locations in the United States. These gyms are usually dark and dingy places with very few amenities and ancillary services offered. They are a “no frills” approach to health and fitness. These CrossFit gyms are also only for the physically fit, and individuals who are just starting out or individuals who have injuries or limitations should steer clear or risk severe injury. With this type of growth and a limited segment of the marketplace being served by these gyms, New York Sports Clubs saw an opportunity to serve another segment of the population and to do it better than the CrossFit nation. Town Sports International who is the parent company for New York Sports Clubs with their 157 health and fitness clubs located...
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...VALLEY CROSSFIT Chris Chapple Business Plan MG 530 4/30/2012 Table of Contents: 1. Executive Summary a. Mission Statement b. Company Information c. Service d. Financial Information e. Future Plans 2. Description of the Business f. Nature of the Business g. Target Market h. How Product/Services Meet Needs 3. Competitive Analysis i. CrossFit Gyms j. Other Gyms 4. Industry Description and Outlook 5. Marketing Plan k. Market Penetration Strategy l. Growth Strategy m. Communication Strategy 6. Financial Plan n. Start-Up Costs o. Continual Costs p. Revenue 7. Critical Risk Factors Executive Summary Mission Statement: Valley CrossFit is the elite health and performance facility located in Shelton, CT. Valley CrossFit provides clients with a comprehensive health and fitness program tailored to their needs. Our coaches have experience in training athletes, weekend warriors, and people just looking to get in shape and have a good time. We have developed a health and fitness program that is second to none. Valley CrossFit’s coaches are experts in the fields of sport conditioning, injury prevention, nutrition, and fitness. Our focus is to offer each member that trains in our facility a life-changing experience as they work towards elite health and fitness. The greatest key to your success is you. Achieving elite levels of fitness is a process that takes time, determination...
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...Section I PURPOSE The purpose of this report is to outline and analyze current marketing strategies. This report will include a SWOT analysis, a market analysis, a company analysis, customer analysis and competitor analysis. The analyses will result in recommendations for a marketing plan to expand the company by increasing location size and customer base. FINDINGS Yelm Bootcamp and Personal Training has been in business since June 2011. The company was started by husband and wife team, Amy and Jamie Honey. Their current marketing plan includes a company webpage, various social media sites and the use of a referral platform. The owners currently do all marketing and advertising on their own and also maintain their company website. The company is very active on Facebook, Instagram and YouTube. These are the primary ways that they communicate with current clients and try to bring in new clients. Yelm Bootcamp is also active in the local community. They donate 30 day memberships to silent auctions throughout the year. The existing marketing budget is about $500 per month. Monthly memberships are $80-$110 a month, depending on discounts customers qualify for. Section II MARKET ANALYSIS Over 72 million Americans, or one third of the population of the United States, are considered clinically obese. This is why consumers continue to be interested in exercise to boost their fitness and health. Currently 41 million Americans are members of a health club. During the...
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...Executive Summary rocky mountain is a three years old insurance company in suburban and remote area of utah. It has a fitness centre featuring an indoor walking running track and most of the employees visit this fitness center. The establishment cost for this center was around one million dollars and the rubbing cost as of now is also very high due to maintenance and the other services. Keeping this in view Zachary Evans the new VP, operations of the company plans to shut down the fitness center to cut the expenses of the company. On proper analysis of the situation I come to the conclusion that the fitness center should remain open and it should be made available to more number of people by encouraging them to join the center. Word Count: 99 Table of Contents Serial No. Contents Page No. 1 Situation Analysis 1 2 Problem Statement 1 3 Options 1 4 Criteria 2 5 Evaluations of options 2 6 Recommendations 3 7 Action Plan 3 Situational Analysis The fitness center of rocky mountain is in debate this year after the appointment of the new VP, operations Zachary Evans, However in view of joe Mirola fitness center is a necessary requirement of the company to increase the efficiency of the employees and to attract the new employees from nearby area to come to rocky mountain. Looking at previous two year trends the employees who use fitness center take 50% less leave as compared to other employees and...
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