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H & M: Corporate Social Responsibility

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Introduction

In the past, the main goal of businesses is making profit to benefit their shareholders as explained by Milton Friedman (Humber 2002). However, the stakeholder theory by Edward Freeman asserted that businesses have responsibilities towards all of their stakeholders, which comprised of responsibilities in the area of philanthropy, ethical, economic and legal (see figure 1) (Stieb 2009). Corporate Social Responsibility (CSR) refers to business practices that aim to solve environment, social and economic issues (Osagie et al. 2016, 233). Besides that, global corporate citizens should engage in activities that align with the triple bottom line theory of people, planet, and profit and the principle of UNGC (Payne 2013; Ten Principle …show more content…
H&M is well known of retailing fast-fashion clothing at affordable price to various customer groups, including men, women, teenage and children, estimates that 550 millions of garments were sold each year (Fashion and Quality 2017; Siegle 2012). Being one of the world’s largest fashion retailer, H&M Group state that they will operate their fashion business in a sustainable and social responsible way (Sustainable Fashion 2017). However, the fashion giant is under controversy that they had breached social contract where the scandal of poor working condition, human right issue of the workers, low wage pay and utilization of child labor were revealed in the factories which supply garments to H&M Group (Butler 2015). This paper will examine the social performance of H&M Group, as well as analyses several cases regarding human rights, labor and environment conservation. Impacts of H&M’s operations on its stakeholders, including employees, suppliers and customers, will be further analyzed in this …show more content…
H&M has put a great effort in performing its sustainability programs which involving several area of the business. Nowadays, the impact of fashion industry on environmental issue is becoming consequential as a result of changing of purchasing habit, lower price level and availability of poor quality garment (Kant Hvass 2014, 413). It is important for H&M to aware the importance of green marketing as there are uncountable waste produced by fashion industry every year (Kant Hvass 2014, 414). One of the significant initiative taken by H&M is the “close the loop” campaign which was launched in 2013 (Recycle your clothes 2017). According to H&M, 32,000 tonnes of garments was collected in their store for the purpose of re-worn, reuse, and recycle (Recycle your clothes 2017). H&M has collaborated with The Hong Kong Research Institute of Textiles and Apparel to develop the technologies of producing recycled clothes. This result in 20% of recycled fibres used in a new garment without any loss of quality (Recycle your clothes 2017). To encourage their customers to donate their garments, H&M is giving out shopping voucher and stating that 0.02 euros will be donated to local charity organization with every kilogram of garment

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