Haha
Haha
Power Root
Per’l Choco
Research Report
Context
Company profile 3
Introduction 4
Market 5
Power Root Per’l Choco as brand 7
Consumer and audiences 12
Media and communication 18
Advertising context 21
SWOT analysis 23
Recommendation 25
References 26
Company Profile
POWER ROOT (M) SDN. BHD.
Established 1999
Specialized Areas: herbal energy drinks, coffee, chocolate drink, cereal drink, tea. (in instant 3 in 1 packets beverage and can drinks)
POWER ROOT (M) SDN. BHD. was founded on 23 July 1999 in Johor Bahru, Johor. It is a company to develop and promote herbal energy drinks fortified with two main rainforest herbs which are Eurycoma Longifolla or commonly known as “Tongkat Ali” and Labisla Pumilia and Pathoina or “Kacip Fatimah”. These herbs are indigenous to Malaysia and its properties for promoting physical well. The company has invested heavily in research and development of these traditional herbs to create its own brand of products to compete in the international market. Power Root with its own operational objectives “Quality, Innovation, Sharing” expanded in Malaysia and Malaysians started to take notice of this company and as a brand of botanical energy drinks.
The company expanded very quickly and in March 2001, Power Root established a branch company in Kuala Lumpur to expand their business in the city of Malaysia. Power Root establish the company in Kuala Lumpur with the aim to better coordinate its logistic and serve its customers more affectively. In 2003, Power Root has started its own manufacturing plant in Johor Bahru after having a good response from the consumers. The company set up its second manufacturing plant in 2005, and at the same time, to meet growing demands from the market, the brand has also expanded its marketing arm in Kuala Lumpur. Power Root is a company which concentrated more efforts in research and development...