...Company’s corporate headquarters Crayola has called Easton, Pennsylvania its home since the early 1900s. Today, the company’s world headquarters and major manufacturing facilities are located there. The location is: 1100 Church Lane Easton, Pennsylvania 18044-0431 They also have manufacturing facilities in: • Bathlehem, Pennsylvania • Mexico City, Mexico And International Sales and Marketing Facilities in: • Canada • Engalnd • Australia • France • Mexico • Italy • Spain 3) Parent company In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played the lead role in Hallmark’s personal development strategies. 4) Subsidiaries Since Crayola is owned by Hallmark Cards, the subsidiaries listed below are Hallmark’s. a. Crayola LLC Founded in 1903 and acquired by Hallmark in 1984. The headquarters are in Easton, PA. Its major products/brands are: Crayola art products, Silly Putty, Portfolio Series art materials, Crayola...
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...Chris Bennett MKT 303 March 26, 2013 Crayola Analysis Company Profile: 1. Company’s Corporate Name: a. Crayola LLC 2. Company’s Corporate Headquarters: b. 1100 Church Lane Easton, Pennsylvania 18044-0431 3. Parent Company: c. Binney and Smith was acquired by Hallmark Cards Inc in 1984. 4. Subsidiaries: d. Silly Putty e. The Crayola Experience 5. Mission Statement: f. Crayola does not currently have a company mission statement but since they are a subsidiary of Hallmark Card Inc, they could fall under their mission statement which is: “We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.” 6. Core Competency: This part was found in Crayola’s Social and Environmental responsibility portion of their website. g. Ensuring the best product safety and quality: i. Crayola wants to provide their customers with a safe and high quality age appropriate product. Since they started in 1903 they strived to make sure all of their products are non-toxic and safe for not only people but the environment as well. They want to earn their customers trust by creating great and safe products. h. Being a good corporate citizen: ii. Crayola’s headquarters, manufacturing facilities and sales offices are located in communities where there employee’s live, so Crayola believes it is important to support and invest in these...
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...means who they are currently owned by or who owned them first a. Crayola LLC (then, Binney & Smith) became a wholly-owned subsidiary of Hallmark Cards Inc., based out of Kansas City, Missouri. b. This change from “Binney & Smith” to Crayola LLC was made in order to improve branding. Although they produce many products outside of crayons, the crayon is the most widely known staple of the company; the purpose of the name change was to honor this. 4. Subsidiaries a. Crayola LLC is a subsidiary of Hallmark, but there are other subsidiaries under Hallmark’s control. i. Crayola LLC was acquired by Hallmark in 1984, and their headquarters are in Easton, PA. Other brands under the Crayola LLC subsidiary are: Crayola art products, Silly Putty, Portfolio series art materials, and the Crayola Experience. ii. Crown Center Redevelopment Corporation was founded in 1968, and their headquarters are in Kansas City, MO (across from Hallmark Cards, Inc. This business primarily serves as a commercial and residential complex in promoting tourism alongside Hallmark headquarters. iii. Crown Media Holdings, Inc. was founded in 1999, and its headquarters are in Studio City, CA. They operate a number of businesses that all operate as cable networks to promote Hallmark Channel and Hallmark Movie Channel. iv. DaySpring Cards, Inc. was acquired by Hallmark in 1999, and their...
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...Eshon Howard Bus 339 Marketing Research Hard Body Research Plan Victor Olufeso Introduction The Hard Body Haulers is a local moving company that is not experiencing consistent growth in revenue. The company was founded in 2008 and is located in Cleveland, Ohio; one of the fastest shrinking cities in terms of population in the United States (http://quickfacts.census.gov/qfd/states/39/3916000.html, 2006). This along with the high number of home foreclosures in the area indicates that people in the area are relocating to other dwellings. In contrast, the level of people unemployed in the area indicate that people do not have the discretionary resources available to them to hire a mover and are instead utilizing do it yourself alternatives (http://www.cleveland.com/datacentral/index.ssf, 2011). Moving costs are expensive to consumers in a recessive economy. Much of the cost of that the moving companies incur are fixed costs in the form of equipment such as vehicle maintenance, packaging supplies, and lifting equipment. Secondly, there is a high cost insurance and licensing requirements that every moving company must have in order to be in compliance with the State of Ohio (http://www.puco.ohio.gov/puco/, 2011). The availability of the moving company can also increase the costs considering that most moving companies are busiest on the last ten days of the month (Cohn, 2010). Finally, moving can be a very time consuming process. So moving companies generally charge on an hourly...
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...two companies that implemented diversification strategies with very different results: one successful and one that wasn’t. It will conclude with possible reasons why their outcomes were different and suggested actions the unsuccessful company could have taken that would have resulted in a successful outcome. Hallmark Cards, Inc. Hallmark Cards was first incorporated in 1923 and is now the world’s largest greeting card company. They distribute their cards and other products in more than 30 languages to more than 100 countries and in 2006 had $4.1 billion in sales. In the US alone, their products are sold in over 40,000 retail outlets, they have over 20,000 employees, and they continue to be privately held (“Hallmark Cards, Inc.,” 2007). Even in the early years of the company’s history, Hallmark saw a need to diversify and it continues that strategy today. Early diversification efforts were related to products like wrapping paper and stationary. These were products that were logically connected to their core greeting card business. As early as 1951, they began to demonstrate more creative diversification efforts by sponsoring their first Hallmark Hall of Fame television production. In 1966 the company began plans to expand into the international market, acquired a manufacturer of jigsaw puzzles and the following...
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...[pic] Crayola LLC 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 www.crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977. Mission Statement Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business we're in: The best quality, safest products for colorful visual expression for enjoyment, learning and work.” Core competency Crayola’s core competencies, taken from the vision section the website, include: Obsessed with Consumer Needs: Be passionate about meeting consumer needs. Constantly ask: What are the implications for the consumer? Take the initiative to learn about our consumers and competitors. Make decisions based on insights about the consumer. Proudly represent our brands when talking to others. Remind each other about the importance of the consumer. Biased for Action: Be impatient and unsatisfied with the status quo. Move faster internally than the external world. Develop and implement impactful solutions. Exploit ideas and opportunities quickly. Take ownership and accountability for action and results. Act, learn, and make changes as needed. Respectful...
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...[pic] Crayola LLC 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 www.crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977. Mission Statement Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business we're in: The best quality, safest products for colorful visual expression for enjoyment, learning and work.” Core competency Crayola’s core competencies, taken from the vision section the website, include: Obsessed with Consumer Needs: Be passionate about meeting consumer needs. Constantly ask: What are the implications for the consumer? Take the initiative to learn about our consumers and competitors. Make decisions based on insights about the consumer. Proudly represent our brands when talking to others. Remind each other about the importance of the consumer. Biased for Action: Be impatient and unsatisfied with the status quo. Move faster internally than the external world. Develop and implement impactful solutions. Exploit ideas and opportunities quickly. Take ownership and accountability for action and results. Act, learn, and make changes as needed. Respectful...
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...[pic] Crayola LLC 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 www.crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977. Mission Statement Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business we're in: The best quality, safest products for colorful visual expression for enjoyment, learning and work.” Core competency Crayola’s core competencies, taken from the vision section the website, include: Obsessed with Consumer Needs: Be passionate about meeting consumer needs. Constantly ask: What are the implications for the consumer? Take the initiative to learn about our consumers and competitors. Make decisions based on insights about the consumer. Proudly represent our brands when talking to others. Remind each other about the importance of the consumer. Biased for Action: Be impatient and unsatisfied with the status quo. Move faster internally than the external world. Develop and implement impactful solutions. Exploit ideas and opportunities quickly. Take ownership and accountability for action and results. Act, learn, and make changes as needed. Respectful...
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...FINAL REPORT OF “SHOPPING PATTERNS OF THE PEOPLE INSIDE THE GIFTS SHOPS AND HOME DÉCOR SHOPS – A COMPARITIVE ANALYSIS (September 4, 2010) In partial fulfillment of the requirements of the course "Retail Marketing" of MBA (Full Time) CARD AND GIFT: For the past decade or so the gift and card industry has been growing at a rapid rate and gaining market share. At the whim of discretionary spending, gift shops and card stores rely on low-margin, high-volume sales and are finding it increasingly difficult to compete with supermarkets and online retailers. The key to survival is consolidation and vertical integration which is seeing the number of companies decline while store numbers edge up. The cards and gift shops fall into the impulse purchase category. The product mix includes: cards, collectible gifts, gift wrap, holiday and seasonal decoration, novelties, party supplies, souveniers, etc. Gift shops come as both standalone stores as well as part of supermarkets. In India these stores are franchisees, chain retailers, as well as independent retailers. The customer base is spread over a wide demography, but the main consumers are young. Some of the main players in this category are: Archies: [pic] Archies was founded in 1979 as a mail order poster shop, and introduced its first line of greeting cards in 1980. The company procured its first ever foreign license from Walt Disney, USA in 1984 and offered its customers some of the best loved Disney characters...
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...Overnight delivery of greeting card service by the USPS has the biggest competitor, which is Hallmark Greeting Cards Company. Hallmark is the largest manufacturer of greeting cards in the United States. It has owned the whole greeting cards market for almost 100 years. Hallmark greeting cards, or gifts can be mailed to the customer by the next business day. That is why we could say the Hallmark Greeting Cards Company is the strongest competitor to the overnight night delivery of greeting cards by the USPS. This analysis of the competitor, Hallmark could help the USPS to get succeed in greeting cards market. There are several strengthens of the Hallmark greeting cards. First of all, Hallmark greeting cards has occupied the greeting cards market for 100 years. It is the most successful brand greeting cards at this area because its high quality. The second, Hallmark greeting cards are more attractive than other greeting cards. As we all know, Hallmarks offers or has offered greeting cards, ornaments, and related gift products from many famous licensors, such as: Dream Works Animations, even 20th Century Fox. Most cartoon, and movie figures cannot be published without licenses, but Hallmark has the corporate relationship with those licensors. That is why some figures only could be used by Hallmark. On the other hands, there are several weaknesses of Hallmark greeting cards. First of all, Hallmark greeting cards is limited on languages service. United States is an immigrant country, so...
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...Week 2 Smith v. Store Smith was a part-time checker for a store. During one particular sale, she and a customer, had a disagreement about the “sale” price of a particular item; the customer left her merchandise at the counter and went to check the listed price on the shelf. While waiting for the customer to return, Smith voided out that sale and put the merchandise aside in order to continue helping the other customers in line. When the customer returned, she accused Smith of taking $10.00 that she had left on the counter with her merchandise. Smith denied even seeing the money. The store manager searched Smith’s coat pockets and did not find any money. He then balanced her cash drawer, and it balanced perfectly. The customer was still convinced that Smith had taken her money and continued to cause a loud scene. The store manager asked a female employee to accompany Smith to the washroom in order to strip search her for the money. Smith was asked to strip down to her briefs, and there was no sign of any money. The customer claimed that she had between $500-600 dollars in her purse; she wouldn’t count it out, but she maintained her belief that Smith had stolen her money. Smith quit her job soon after this incident and filed charges based on invasion of privacy against the store. FACT: A customer accused Smith of stealing money from her while she was retrieving a price for an item. Smith was searched, then taken into the restroom and strip searched. ISSUE:...
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...Critical Thinking Questions Zimbardo and Milgram Excelsior College SOC 101- Introduction to Sociology Module 2 - Assignment By: Tammy S. Wood Due Date: Sunday March 13, 2016 Professor: Charles Seagle Zimbardo and Milgram Experiments In this critical thinking assignment questions will be addressed that pertain to the Stanford prison experiment and the Milgram Experiment. The Milgram experiment participants were selected after responding to an advertisement to take part in a study at Yale University. The participants drew lots to find out who would be the "learner" and who would be the "teacher". Electrodes were placed on the learner and the teacher would ask questions, if question was answered incorrectly the learner would receive an electric shock. With each wrong answered the "learner" would receive a higher volt of shock("Milgram Experiment (Darren Brown),"n.d.). The Stanford Prison experiment participants were recruited by an advertisement placed in the newspaper offering male college students fifteen dollars a day to participate in a study of psychology of imprisonment. Participants were divided up into groups of two one group being the guards and the other group being the prisoners("Zimbardo shows how most evil comes from hierarachy," n.d.). The Stanford Prison experiment purpose was to understand the development of norms and the effects of positions, social expectations, and labels that are endured in a prison environment. Yes, this experiment is...
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...loan scam’ in order to award exemplary punishment to the perpetrators and abettors of the scam. The petition, filed as public interest litigation jointly by three Supreme Court lawyers Read more Filed Under: Other Headlines Tagged: hallmark loan scam, sonali bank loan scam Sonali to sue culprits September 11, 2012 by admin · Leave a Comment Tk 3,606cr Swindle Sonali to sue culprits The finance ministry yesterday asked the Sonali Bank to file criminal cases against the officials of the bank and Hall-Mark Group involved in the recent loan scam. The bank and financial institutions division of the ministry in a letter directed the bank’s management to take “departmental and legal action” against the top Read more Filed Under: Other Headlines Tagged: hallmark loan scam, hallmark scam, sonali bank scam, sonali loan scam Muhith says sorry September 7, 2012 by admin · Leave a Comment Loan Remarks Muhith says sorry Sonali board’s role questioned Facing a barrage of criticism from both in and outside of parliament, Finance Minister AMA Muhith yesterday made an apology for his remarks on the Sonali Bank loan scam that the Tk 4,000 crore swindled by Hall-Mark Group was a paltry amount. “I should not have made the remarks on that day [Sunday]. I am seeking apology. I’m Read more Filed Under: Other Headlines Tagged: hallmark loan scam, loan remark, muhith says sorry, sonali bank loan scam Nonsense! September 5, 2012 by admin · Leave a Comment Hall-mark scam Nonsense...
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...Understanding the Hallmark-Sonali Bank Loan Scandal By Daniel Sabet and Ahmed S. Ishtiaque January 2013 Monthly Current Events Analysis Series Purpose of the report This month’s Current Events News Analysis takes up an issue that has been well documented and discussed in a variety of news sources: the Hallmark-Sonali Bank loan scandal. As with other hot topics, important information is scattered across a variety of different articles and sources. This report seeks to provide readers with “all that they really need to know” about the scandal. The analysis tries to provide clear, simple answer to the following questions: What happened? How did it happen? Why wasn’t the malpractice prevented or discovered sooner? What has been the fall out? What is next? What happened? In May 2012, a report from the Bangladesh Bank revealed that the Ruposhi Bangla Hotel Branch of the state-owned Sonali Bank, Bangladesh’s largest commercial bank, illegally distributed Tk 36.48 billion (US$460 million) in loans between 2010 and 2012. The largest share, of Tk 26.86 billion (US$340 million), went to the now infamous Hallmark Group. While the focus has understandably been on Hallmark, other companies also participated in the fraud, including: T and Brothers, Tk 6.10 billlion Paragon Group, Tk 1.47 billion Nakshi Knit, Tk 660 million DN Sports, Tk 330 million Khanjahan Ali, Tk 50 million This is considered to be the country’s largest...
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...Understanding the Hallmark-Sonali Bank Loan Scandal By Daniel Sabet and Ahmed S. Ishtiaque January 2013 Monthly Current Events Analysis Series Purpose of the report This month’s Current Events News Analysis takes up an issue that has been well documented and discussed in a variety of news sources: the Hallmark-Sonali Bank loan scandal. As with other hot topics, important information is scattered across a variety of different articles and sources. This report seeks to provide readers with “all that they really need to know” about the scandal. The analysis tries to provide clear, simple answer to the following questions: What happened? How did it happen? Why wasn’t the malpractice prevented or discovered sooner? What has been the fall out? What is next? What happened? In May 2012, a report from the Bangladesh Bank revealed that the Ruposhi Bangla Hotel Branch of the state-owned Sonali Bank, Bangladesh’s largest commercial bank, illegally distributed Tk 36.48 billion (US$460 million) in loans between 2010 and 2012. The largest share, of Tk 26.86 billion (US$340 million), went to the now infamous Hallmark Group. While the focus has understandably been on Hallmark, other companies also participated in the fraud, including: T and Brothers, Tk 6.10 billlion Paragon Group, Tk 1.47 billion Nakshi Knit, Tk 660 million DN Sports, Tk 330 million Khanjahan Ali, Tk 50 million This is considered to be the country’s largest...
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