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Hangover 2 Paper(Consumer Behavior)

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Submitted By williamzki
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1. How will you make the consumers stay in Thailand for one month?

The first thing I would have to do is to learn about the consumers. There are four of them namely Alan, Phil, Stu and Doug. As we see in the movie Alan is the happy-go-lucky one that would do anything just to have fun not thinking of the consequences at hand. Stu is the clueless one that is always influenced by his friends in doing stuff that would lead one thing to another. Phil on the other hand is the laid back one but is the one who keeps the group together when things go bad. And finally, Doug is the responsible one that stays behind and helps the others in getting out of the mess they are in.

Now that we know all of our consumers’ behavior, we can determine their attitudes and personality. Having been to Bangkok, the neon lit signs are as eye catching as bright lights from camera flashes. This will be the perfect place to bring the friends so they would be amazed and excited by the new environment. Bangkok has a lot of bars and strips that can excite ones desire to mingle and do whatever one wants to do. Girly bars and strip clubs are easy answers to their animal instincts but to truly catch their attention, the exotic environment of Bangkok would be the answer to everything else. The friends will be looking for something that is not in America. Their curiosity will be the way to keep them in Thailand for one month. Bangkok’s tourism industry boasts of animal attractions like the snake farm, elephant rides and very big zoos. Thailand’s night markets will also be something that would catch the friends’ attention since the markets carry a wide array of exotic manufactured goods from snake blood to local printed shirts. The curiosity of the friends will be the key to keeping them in Thailand for one month. Other ways to keep them would be to let them experience Phuket’s beaches. Being in Phuket is like being in a relaxing getaway from city life in America. To be able to relax and get away from their lives is a must for them and will be a must to keep them in Thailand.

Overall, the way to make the consumers stay in Thailand for one month is for them to experience local living and nightlife to satisfy their curiosity, experience the relaxing beaches and scenery of Phuket to satisfy their need to release stress and experience the animal attractions that Thailand has to offer. With these ways, one month may even be not enough.

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