Premium Essay

Hard Rock Case Study

In:

Submitted By chihhaolin
Words 570
Pages 3
FORECASTING AT HARD ROCK CAFÉ*

With the growth of Hard Rock Café – from one pub in London in 1971 to more than 110 restaurants in more than 40 countries today – came a corporate wide demand for better forecasting. Hard Rock uses long-range forecasting in setting a capacity plan and intermediate-term forecasting for looking in contracts for leather goods (used in jackets) and for such food items as beef, chicken, and pork. In short-term sales forecasts are conducted each month, by café, and then aggregated for a headquarters view.

The heart of the sales forecasting system is the point-of-sale system (POS), which, in effect, computes transactional data on nearly every person who walks through a café’s door. The sale of each entrée represents one customer; the entrée sales data are transmitted daily to the Orlando corporate headquarters’ database. There, the financial team, headed by Todd Lindsey, begins the forecast process. Lindsey forecasts monthly guest counts, retail sales, banquet sales, and concert sales (if applicable) at each café.

The general managers of individual cafes tap into the same database to prepare daily forecast for their sites. A café manager pulls up prior years’ sales for that day, adding information from the local Chamber of Commerce or Tourist Board on upcoming events such as a major convention, sporting event, or concert in the city where the café is located. The daily forecast is further broken into hourly sales, which drives employee scheduling. An hourly forecast of $5,500 in sales translates into 19 workstations, which are further broken down into a specific number of wait staff, hosts, bartenders, and kitchen staff. Computerized scheduling software plugs in people based on their availability Variances between the forecast and actual sales are then examined to see why errors occurred.

Hard Rock does not limit its use of

Similar Documents

Free Essay

Hard Rock Case Study

...Hard Rock Café Global Strategy Case Study Hard Rock Café Global Strategy Strategy Changes Since the founding of Hard Rock Café in 1972 the company has gone through many changes. From a local pub in London to now having about 106 locations worldwide, one of the biggest strategy changes include the choice to incorporate globalization. The Hard Rock has created a global brand that include hotels and restaurant across the globe. With the changing of times, adopting an experience strategy was also necessary for the overall success of the company. Hard Rock realized that customer’s no longer wanted a quick bite to eat but rater wanted to have a unique experience as well. They began to incorporate music and memorabilia with delicious food. Responses to Changes Location Selection The Hard Rock has become a global sensation and the company continues to establish operations in the best tourist sites around the world. With tourist being their most visitors, this strategy fits them well as tourist are always looking for special things to do while traveling. Human Resource The Hard Rock has choose to carefully select the right candidates for each position within the company. Hiring decisions are based on who can best satisfy the needs of its customers by giving each a unique experience because of their passion and commitment to the industry. Goods and Services The Hard Rock is known for the different experiences they offer; from music venues, tasty meals, and fancy hotel...

Words: 360 - Pages: 2

Free Essay

Case Study: Hard Rock Cafe - Florence Challenge

...Case Study: Hard Rock Cafe - Florence Challenge Hard Rock Cafe is an international restaurant franchise with a strong internal culture and external brand, and it recruits individuals that fit this unique culture. For its new venue in Florence (Italy), Hard Rock decided to supplement its hiring with Facebook, since traditional channels often proved slow and inefficient for sourcing candidates. Hard Rock not only needed to source 120 server to manager-level positions in four weeks, but also had to find candidates that fit their unique culture. Converting fans to hires through social engagement and branding Solution • Hard Rock recognized that its consumers and candidates were often the same person, and launched a multi-faceted Facebook campaign to leverage their strong ‘fan brand.’ • Hard Rock created a Facebook page from scratch, installed the Work for Us app, and uploaded their open positions. They allowed candidates to submit applications directly within Facebook. • They also ran Facebook Ads targeting people around Florence who ‘liked’ such items as ‘Rock and Roll’ and particular rock bands. Dynamic demographic and interest targeting honed in automatically on users that responded most to the job content. • Fans brought to the Page by ads could use social features embedded within the app to socially broadcast jobs. This drove viral fan growth, as the Page went from 0 to 1,000 fans in less than 24 hours and to 6,100 fans in 4 days. • The Hard Rock team responded to applicant...

Words: 565 - Pages: 3

Premium Essay

Crux

...CASE STUDY OPERATIONS MANAGEMENT – HARD ROCK CAFE CASE STUDY OPERATIONS MANAGEMENT – HARD ROCK CAFE Submitted by: Orson Gonzales Louella Malapad Olivia Kristine Pakingan Kristofer Jon Valderama Rubenstein Vallo EXECUTIVE SUMMARY Hard Rock cafe has grown from a modest London pub to a global power in the restaurant business. From its humble beginnings to its current global position, Hard Rock was driven to success by a guided Operations Management. TABLE OF CONTENTS I. Introduction 4 II. Objectives and Scope a. General objectives of the group activity 5 b. Specific objectives of the group activity 5 c. Assumptions and Justifications 5 III. Methods / Approach 5 IV. Analysis and Discussion 6 V. Findings and Conclusion 11 VI. Recommendations ? VII. Annexes ? INTRODUCTION “Operations Management or OM is the set of management activities that create value in the form of goods and/or services by transforming inputs into outputs.” As for this case study, Hard Rock café creates value in the form of good food and entertainment. From its humble beginnings by founders Isaac Tigrett and Peter Morton in London way back in 1971, to its current global status after 42 years in the industry, Hard Rock continues to expand and evolve. Modifying its menu from serving classic American - burger and chicken...

Words: 2177 - Pages: 9

Premium Essay

Report

...[pic] ISL 223E FUNDAMENTALS OF PRODUCTION MANAGEMENT CASE STUDY 1[1] Due Date: 3. 11. 2011 – until at 17.00 to Room B408[2] HARD ROCK CAFE: OPERATIONS MANEGEMENT IN SERVICE In its 39 years of existence, Hard Rock has grown from a modest London pub to a global power managing 129 cafes, 12 hotels/casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasingly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and wait staff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills; they are also passionate about music and have engaging...

Words: 660 - Pages: 3

Premium Essay

Forecasting at the Hard Rock Cafe

...[pic] ISL 223E FUNDAMENTALS OF PRODUCTION MANAGEMENT CASE STUDY 1[1] Due Date: 3. 11. 2011 – until at 17.00 to Room B408[2] HARD ROCK CAFE: OPERATIONS MANEGEMENT IN SERVICE In its 39 years of existence, Hard Rock has grown from a modest London pub to a global power managing 129 cafes, 12 hotels/casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasingly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and wait staff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills; they are also passionate about music and have...

Words: 660 - Pages: 3

Premium Essay

Devry Gscm 206 Complete Course-Latest 2015 December

...Devry GSCM 206 Complete Course-Latest 2015 December (All Discussions, All Case , Week 3 And 5 Quizes And Final) IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-GSCM-206-Complete-Course-Latest-2015-December-11204585.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question Devry GSCM206 Week 1 Discussion DQ 1 & DQ 2 Latest 2015 November DQ 1 What is operations and supply chain management? What career opportunities would you be interested in pursuing in the field of operations and supply chain management? DQ 2 How do operations and supply chain processes provide a competitive advantage in the global arena? How is a firm’s mission related to its strategy? Devry GSCM206 Week 2 Discussion DQ 1 & DQ 2 Latest 2015 November DQ 1 How can forecasting improve your operations and supply chain processes? What are the differences between independent and dependent demand? DQ 2 How important are the product design and the voice of the customer? How important are the product design and the voice of the customer during a new product development? What is the impact of the product life cycle on managing the supply chain? Devry GSCM206 Week 3 Discussion DQ 1 & DQ 2 Latest 2015 November DQ 1 Identify management’s role in linking operations and supply chain processes with quality improvement. Identify how improving quality can lead to reduced costs. DQ 2 Consider...

Words: 2983 - Pages: 12

Premium Essay

Hard Rock Cafe Global Strategy

...Lisa Nash Case Study: Hard Rock Café DeVry University Managing Supply Operations Professor Albert Lapierre March 14, 2014 Case Study: Hard Rock Café The definition of forecasting is to compile previous data and predict what will happen in the future. Forecasting will help determine to outcome of future sales projections in the business world. The Hard Rock Cafe` uses the following forecasting types: moving averages, weighted moving averages, exponential smoothing, and regression analysis. The reason that Hard Rock uses forecasting is for the long term, short term, purchasing orders, and buying supplies in their Cafés, hotels, and night clubs. The sales forecast for the company is used by the month, year or five year plans depending on the department and its financial responsibility. It is important that the financial choices are made wisely because it will determine how long the company will need to be in contract with various vendors that supply meat, produce, and condiments just to name a few. When there is a desire to expand the business it is very important to have a forecast report to present to the lending institution so there will be an appropriate amount of funds requested to complete the expansion. The method used to determine a manger’s bonus is the weighted measure 40/40/20 and it is based on the last 3 years of sales at their store. If the store has met their sales goal then the manager will receive their bonus. The POS is formatted based on...

Words: 515 - Pages: 3

Free Essay

Case Study

...Case Study: Hard Rock Café Steven Williams Devry University May 7, 2015 1. Identify the strategy changes that have taken place at Hard Rock Cafe since its founding in 1971. The first Hard Rock Cafe opened its approaches to individuals as a rule on June 14, 1971, in London by Isaac Tigrett and Peter Morton. The eatery originated as classic big city eatery and blossomed in a cult following with fans and patrons visiting from around the world. Now in the 21st century the Café has transformed into a really overall marvel. (Tigrett, 1998) Right when Hard Rock Café was introduced in 1971 it was just a direct diner that was focused on providing its patrons with a great dining experience coupled with the culture of Rock and Roll. After at some point or another hard shake proprietors comprehend that it wasn't adequate for be assorted and to be the pioneers on the support and incitement showcase so they realized another technique considering an inclusive experience: reinforced on preoccupation, sustenance and music. The founders decided to execute the thought of a restaurant as a diversion place where patrons could enjoy their food and could have an extraordinary visual and sound spot. 2. As Hard Rock Café has changed its strategy, how has its responses to some of the 10 decisions of OM changed? The Hard Rock has made its image selective and exceedingly looked for after. They offer dinners, they offer cabin rooms.. To attain that goal, they have assembled amid the time a forty...

Words: 451 - Pages: 2

Premium Essay

Forecasting at Hard Rock Cafe

...Case Study: Forecasting at Hard Rock Café 1. Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models. Hard Rock uses long-range forecasting in sitting capacity plan, intermediate-term forecasting for locking in contracts for leather goods (used in jackets) and for such food items as beef, chicken and pork, and short-term sales forecasts are conducted each month, by cafe, and then aggregated for a headquarters view. Hard Rock could use forecasting for menu items according to season (types of food people generally eat depending on time of year), forecast developing areas where new cafes could be build, and forecast changes in retail as fashion changes. 2. What is the role of the POS system in forecasting at Hard Rock? Point of Sale (POS) system is the heart of the sales forecasting system. POS system captures transaction data on nearly every person who walks through a café’s door. Sale of each entrée represents a customer and everyday those sales are transmitted to the headquarters in Orlando where the financial team begins to forecast monthly guest counts, retail sales, banquet sales, and concert sales in each café. General Managers of each café can also tap into that same information in order to prepare for the daily forecast of their individual cafe. 3. Justify the use of the weighting system used for evaluating managers for annual bonuses. Hard Rock doesn't limit its use of forecasting...

Words: 485 - Pages: 2

Premium Essay

Management Something to Do

...C H A P T E R Operations and Productivity 1 DISCUSSION QUESTIONS 1. The text suggests four reasons to study OM. We want to understand (1) how people organize themselves for productive enterprise, (2) how goods and services are produced, (3) what operations managers do, and (4) this costly part of our economy and most enterprises. 2. Possible responses include: Adam Smith (work specialization/ division of labor), Charles Babbage (work specialization/ division of labor), Frederick W. Taylor (scientific management), Walter Shewart (statistical sampling and quality control), Henry Ford (moving assembly line), Charles Sorensen (moving assembly line), Frank and Lillian Gilbreth (motion study), Eli Whitney (standardization). 3. See references in the answer to question 2. 4. The actual charts will differ, depending on the specific organization the student chooses to describe. The important thing is for students to recognize that all organizations require, to a greater or lesser extent, (a) the three primary functions of operations, finance/accounting, and marketing; and (b) that the emphasis or detailed breakdown of these functions is dependent on the specific competitive strategy employed by the firm. 5. The answer to this question may be similar to that for question 4. Here, however, the student should be encouraged to utilize a more detailed knowledge of a past employer and indicate on the chart additional information such as the number of persons employed to perform the...

Words: 3148 - Pages: 13

Free Essay

Rock Physics Modelling

...Rock Physics Modelling Rock physics is an essential part of any seismic reservoir characterisation project. The rock physics may be as simple as establishing empirical relationships between rock properties or as complex as poroelastic numerical modelling. The sophistication of the modelling will depend on the objectives and the quality and availability of data. Typical objectives of rock physics modelling studies based on well log data are: 1. Quality control of the measured elastic logs: density, p-sonic and s-sonic. Demanding a consistent and meaningful rock physics model can often indicate anomalous and poor quality measurements in the elastic logs that need correction or mitigation. 2. Quality control of petrophysical interpretation. It has been suggested that empirical relationships are more reasonable to use with well log data as it is hard to establish a consistent numerical rock physics model to explain the information from various wells even though they are drilled close by and in the same formations. However, the root of these problems may lie in inconsistencies in the petrophysical interpretations. Insisting on a consistent rock physics model can often highlight inconsistencies within the petrophysical interpretations. 3. Synthesis of elastic logs where missing or the quality is poor. Once a strong relationship has been established between the petrophysical interpretation (or other well log data) and the elastic properties, prediction...

Words: 2441 - Pages: 10

Free Essay

Case Study Week 1

...Hard Rock Café Case Study GSCM-206 Managing Supply Operations   1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Hard Rock Café is a globally recognized brand. Since its founding in 1971, Hard Rock Café has made continuous improvements and upgrades to bring the brand to where it is today, changing with the times and markets. Hard Rock started as a London Café serving classic “American” food and eventually became a “theme” restaurant chain selling memorabilia and souvenirs in tourist destinations. From there the company transformed by adding stores, upgrading menus, moving to places that were not, at the time, tourist destinations, and most effective of all, they began playing live music and hosting rock concerts, adding to the overall customer experience. Hard Rock changed dining by making it an “experience”, an event that includes a unique experience not duplicated anywhere else. To create this unique experience, Hard Rock has invested millions of dollars into creating an acoustic and visual scenario for their customers. They also introduced into their “experience” concept their own brand merchandise, souvenirs and products, which is unique to each location which in turn provides a greater income to the company. Hard Rock is known for its museum-worthy, and quite extensive amount of Rock N’ Roll memorabilia and merchandise. Today, its memorabilia collection is estimated to be worth approximately...

Words: 1073 - Pages: 5

Premium Essay

 Hard Rock Café Location Strategy

...Case Study 4  Hard Rock Café Location Strategy 1.From Munday’s Standard Market Report Checklist, select any other four categories and provide three subcategories that should be evaluated? A) Demographics (local, city, region, SMS, with trend analysis 1. Economic indicators: - Changes in foreign currencies - Inflation rates- Unemployment rates  B) Visitor Market  1. Hotels ` - Current number of hotels in market are - Age of existing hotels in market area - Occupancy rate of current hotels, as well seasonality of occupancy - Rates of new hotel construction (could indicates per year during last ten years)     C) Political Risk  - What type of government system is in place - Nationalization of major industries - Reduction of foreign interest in local business ventures D) Real Estate Markets - Liquidity of real estate - Current vacancy rates/occupancy rates - Number of real estate properties owned by global companies - Real estate turnover rates (how often are properties sold and converted to new business venture) - Cost of buying versus leasing commercial real estate 3. Why does the Hard Rock put such serious effort into its location analysis? Location decisions for Hard Rock Café begin with a global view which involves analyzing a country, then a region within the country and then finally a city location (Amer,1999). Specifically...

Words: 647 - Pages: 3

Free Essay

Abl Case Study

... ABL Tile & Bathroom - Huge Easter Sale. 19th To 21st Apr‎ Adwww.abltilecentre.com.au/‎ (02) 9623 0499 Reduced Prices. Shop Online & Save! Baths and Spas Showers and Accessories Dorf Jovian Sale Bathroom Accessories Search Results Cpa Case Study 2012 - Term Paper Warehouse www.termpaperwarehouse.com › Business and Management‎ Apr 22, 2012 - Cpa Case Study 2012. Australian Beverages Ltd-Pre-seen case study information. A Introduction to Australian Beverages Ltd In 1937 ... Case Summary - Term Paper Warehouse www.termpaperwarehouse.com › Other Topics‎ Apr 26, 2012 - Case Summary. Extended case study. Australian Beverages Ltd—Pre-seen case study information. A - Introduction to Australian Beverages Ltd Case Study Comm 215 Free College Essay 301 - 320 www.termpaperwarehouse.com/subcategory/case-study-comm-215/16‎ Australian Beverages Ltd-Pre-seen case study information A Introduction to Australian Beverages Ltd In 1937, Australian Beverages Ltd (ABL) commenced. Abl Limited - Term Paper Warehouse www.termpaperwarehouse.com › Business and Management Apr 30, 2012 - Abl Limited. CASE STUDY ANALYSIS EXTERNAL ENVIRONMENT ANALYSIS Define the Type of Organisation...

Words: 456 - Pages: 2

Premium Essay

Ground Vibration Research Paper

...ENGINEERING COLLEGE OF ENGINEERING GUINDY ANNAUNIVERSITY, CHENNAI – 600 025. ABSOLUTE CONTRLLED BLASTING AT METRO Submitted by:- Parthipan M Kamalkannan B TEAM MATE’S INFORMATION 1. Name: Parthipan M – Mobile No. – 9789887587 Kamalkannan B – Mobile No. - 8754747429 2. Name of the institution:- College of Engineering, Guindy, Anna University, Chennai-25. 3. Branch of study: B.E. Mining Engineering 4. Year of study :III year 5. Stream of paper belongs to Civil Engineering ABSTRACT Ground Vibration due to blasting processes is one of the fundamental problems in the mining and civil excavation industry which may cause severe damage to the structures. Other technique like...

Words: 3453 - Pages: 14