Premium Essay

Harlequinn Romances

In:

Submitted By anesh
Words 1467
Pages 6
Case Analysis Report
Harlequin Romances - Poland (A)

The case study of Harlequin Romances shows us the strategies that Harlequin has adopted in its international operations. The case explains the challenges and opportunities of doing business in Eastern Europe, primarily focusing on Poland, and the marketing mix elements necessary for success. With romance fiction novels as its main product and women as the target market, Harlequin Enterprises was a pioneer in mass market paperback novel series and using consumer goods marketing technique as well as branding in book industry. It focused on series and brand rather than bestsellers and authors. Starting as a small Canadian printing house, it expanded internationally by acquiring a British publisher and then one after another competitors, publishers and distributors all over the world. Harlequin’s international market was primarily segmented on the basis of language spoken rather than geography. In 1991, Harlequin sold 193 million books on six continents in 20 different languages. The success of the enterprise was its focus on the romance fiction and application of consumer packaged goods marketing principle to publishing. Harlequin had well defined market segments which were differentiated on the basis of length of the novel, level of sensuality, degree of realism and settings. All the romances series were distinctly positioned and had a specific target audience. The customer value perception of the romance novels were Relaxation, Entertainment and Escape. Women perceived it as a tool to counteract with the pressures they felt.

In 1991, Harlequin expanded its international market in Poland. Poland had just been liberated from communism; this opened the market for foreign goods. Harlequin took this opportunity to enter the Polish book industry with its romance series. With heavy advertisement and promotions, and

Similar Documents

Premium Essay

How Are Relationships Presented in “Hour” and One Other Poem

...Hour by Carol Ann Duffy and Sonnet 116 by William Shakespeare present two people’s ideas of love, and this is reflected in their relationships in which they depict. In Hour, a man describes how every moment with his lover is precious, and how he has overcome the hindrance of time. In Sonnet 116, the poetic voice attempts to define love in its most perfect form, by telling both what it is and what it is not. In both cases, the male speakers attempt to illustrate true love. Time is referred to in both poems as contradictory to love; however both relationships conquer time. In Hour, “Time hates love, wants love poor, but love spins gold, gold, gold from straw”. Duffy personifies time and love here as being enemies. The Love described is so strong that each moment lingers; it steals time, as the world slows down around them when they are together. Love overpowers time, as it is not susceptible to it; even if it is only for a short while, and “time hates” this, as it is usually in control. There is a reference to wealth throughout the poem, linking the great value of his lover to the great value of money, wealth. You cannot do anything in this world without money, and the lovers cannot do anything in this world without each other. Therefore, time “wants love poor”. It wants to devalue their relationship to stop them from profiting in love, so time is able to remain omnipotent. However “love spins gold, gold, gold from straw”. Love is precious and can change something worthless, no...

Words: 545 - Pages: 3

Premium Essay

Liking Is for Cowards. Go for What Hurts

...Liking Is for Cowards. Go for What Hurts The author of “Liking Is for Cowards. Go for What Hurts”, Jonathan Franzen is an acclaimed American novelist and essayist, he was born in 1959. The essay gives the reader a lot to think about when Jonathan Franzen expresses his feelings about the two types of relationships in which he was involved, the liking and the loving. He starts his article out by being overly obsessive about his BlackBerry Bold cell phone. I would say that he was being sarcastic. Jonathan Franzen talks about how humans use technology to replace the “bad things” in life. He appeals to his readers through pathos. He tries to speak to our feelings by saying “We can handle being disliked now and then, because there’s such an infinitely big pool of potential likers. But to expose your whole self, not just the likable surface, and to have it rejected, can be catastrophically painful.” He claims people are having a relationship to their cell phone or other technological devices. Through this essay Jonathan Franzen builds up an instance by using arguments saying we do not appreciate the physical world enough. Jonathan Franzen is using examples from his own life, how he did not appreciate it before he got his interest in birds. He means many people use technology as a replacement for something more and they do not realize it until it is all they have left to hold on to. Technology has evolved so much. Our devices will do what we want, when we want them to. They will...

Words: 871 - Pages: 4

Premium Essay

Bestfriend Turned Lover?

...Falling in love with your best friend~ September 7th 2006 11:20 Imagine this scene: Boy and girl practically grew up together, making them childhood friends and best friends. As they matured, the bond grew stronger, making them rely on each other’s existence to survive in this world and for support etc. etc. Then, fate happens (in their terms); they fall in love during those tender teenage years of high school (think, Dawson and Joey from Dawson’s Creek). So, the question here is, should they give in to their romantic feelings and say, leave their days of being best friends and brace the possibilities of going steady? I guess there are a lot of controversies to that, if you ask me. For one, they practically know each other inside out since like, forever?! And I guess I feel that it’s a tad weird to be going out with someone you’ve practically known your whole life – it’s almost the same as dating your own brother (almost!). Not only would you know everything about them (e.g. their gross, disgusting habits and how they think and feel), you could even finish their sentences if you wanted to (kind of like twins!). And besides, wouldn’t it be more fun if you found these things out about your partner while you’re dating, rather than knowing it already and then start dating? That’s part of the spice added to the relationship, right? Any anyway, Dawson and Joey gave this while ‘going out’ thing a try and look at how great that ended? Not only did they hurt each other, they practically...

Words: 293 - Pages: 2

Premium Essay

Consensual Relationships Agreements Case Study

...intentions. In fact, research suggests that one third of all relationships begin at work. At some time during a person’s working life, chances are they will have or know someone who has been involved in a workplace romance. Often times these relationships become the object of intense gossip and counter productivity. Many times they end badly leaving inefficiency, devastation, and disruption in the workplace not to mention the personal lives of those involved. When so many waking hours are spent with people having common goals in the workplace it is understandable to see how these relationships form. In an office romance, the chance for perceptions to develop of favoritism and unfair advantages one party in the relationship has over others is high. This is especially true if the relationship is between a supervisor or manager and a subordinate. People perceive situations differently. As a previous instructor at a technical training school for military recruits I was always told actual reality is not reality…PERCEPTION IS REALITY. In the Organizational Management textbook, Jim Sinegal further discovered that “it is the perception of reality-not reality-that influences behavior”. (p. 104) This leads to one of the biggest problems associated with office romances, which is, the potential for lawsuits. If the relationship ends badly, a law suit for sexual harassment may be filed by either the parties involved or any other employees that feels they have been treated unfairly...

Words: 1757 - Pages: 8

Free Essay

Managing Conflict in the Work Place

...Carice Sasso Keller Graduate School of Management-Devry Conflict Resolution in office romance Professor: Charles Desjardins GM570- Managing conflict in the workplace 11/12/11 Conflict Resolution in office romance Conflict is inevitable. It is a normal way of life. How we as individuals perceive each other depends on our ability to effectively resolve problems and how we cope with managing change. Some of us are unable to adapt to change therefore, it is expected that conflict will occasionally occur. There are different types of conflict that occur in our daily lives as well as in the workplace. However, the topic I choose to discuss as part of this conflict resolution paper is office romance that causes conflict. As we all are aware office romance is very common today in our society. It is no secret that people often find love on the job. There is a level of comfort and closeness that we share with our subordinates that we sometimes tend to fall in love with them. Office romance is dependent on a number of factors. Office romance can have both positive and negative effects on the working environment as well as work performance. It can cause conflict in the workplace, especially if it is a supervisor-subordinate relationship. It can affect the productivity of employees and may lead to sexual harassment and other claims. It can make co-workers uncomfortable and it can be dangerous...

Words: 441 - Pages: 2

Free Essay

Love vs. Lust

...OUTLINE I. Intro A. A human being has two major organs, the heart and brain. B. People make the mistake of confusing lust with love. II. One day in our lives will come that we have to stop for a moment. A. If you happen to skip a heartbeat. B. If you feel like you are lost in desire. III. love is not easy to describe. IV. lust is more of a carnal desire, and it does not rely on any rules. A. Lust can be misread as love. B. Lust can be very selfish. V. Lust can be a water down version of love. VI. Conclusion A. Is it love, or is it lustful feelings? 06 Aug 2011 Page. 1 LOVE Vs. LUST A human being has two major organs, the heart and brain. They are both in conjunction with each other, but not together as for they are distinct individuals. A heart is driven by pure feelings, as for the brain is fueled by bare thoughts. Many people make the honest mistake of confusing lust with love, but I have found a way to differentiate one versus the other. One day in our lives will come that we have to stop for a moment, and make the decision if we are driven by our heart or our brain. On that day we will look on to the eyes of our partner and decide if we are in love or lust. If you happen to skip a heartbeat as you gaze tenderly upon his/her eyes, then you are probably in love. On the other hand, if you feel like you are lost in desire, and crave for...

Words: 704 - Pages: 3

Free Essay

Consensual Relationship Agreement

...Workplace romance is defined as a mutually desired relationship that includes physical attraction between two members of the same organization. Workplace romance is consensual and mutually welcomed (Clarke 2006). More specifically, as with other romances, workplace romances are characterized by desiring to be with the other person and feelings of emotional and physical attraction, which may lead to a sharing of personal information, mutual caring and respect, and quite likely sexual behavior such as touching, kissing and hugging, and sexual intercourse (Pierce, Byrne, and Aguinis 1996). Consensual relationship agreements, in my opinion, are a good idea for the workplace. They help ensure that even if a relationship goes bad between a person of authority and a subordinate, no one will be held legally liable. Signing a consensual relationship agreement does not cause either party to waive all of their rights regarding sexual harassment or other wrongful behavior that might evolve at a later date. However, it may include an arbitration provision. If any adversarial action is later contemplated, the matter must be resolved through arbitration proceedings and not the public court system. This has been an issue many times in the past with co-workers fraternizing with each other and later filing lawsuits because the relationship did not work out as planned. Consensual relationship agreements are just an ingenious way of protecting both parties from any legal woes that...

Words: 2002 - Pages: 9

Premium Essay

Desiree

...In the short story, Desiree's Baby, written by Kate Chopin, there is a sense of karma and consequences. The story explores the problem of a man's pride overcoming the love he has for his wife and race. In the short story, it show out that Armand's pride was bigger and more than the love for his wife, Desiree, and how race changed everything. The story starts off with Madame Valmonde recalling her memories about Desiree, where she found Desiree on the way and take her as her own child. Eighteen years later, a man, name Armand Aubigny saw Desiree standing next to a gateway, and he immediately fell in love with her. Monsieur Valmonde told Armand that Desiree's origin was unknown, but Armand did not care, because he was in love with her. He decided that if she did not have a family name, then he would give her his own, and soon they were married. After that, Desiree had given birth. Madame Valmonde came to see Desiree and the baby, when she saw the baby she was startled by the baby's appearance. When the baby is three months old, Desiree began panicking by the strange change in her husband's behavior. He begins to avoid her and treat his slaves badly. One afternoon, while she watches her own child and a mix raced child, she finally notice what is wrong with her own child. She was frightened. She ask Armand about the child, and what it meant. Armand responds coldly that id the child is not white, then she must not be white. She responds that she is white, she had brown hair, gray...

Words: 395 - Pages: 2

Premium Essay

Cooties and Crayons

...Cooties and Crayons Everything was fun and games when we were kids. The biggest worry was who would share their crayons. Going outside between naps was just for fun. Where girls were gross and boys had cooties! And nobody ever consumed their time in love. Time changes fast as we grow into adults. The swarms of kids surrounding the lunch line was always a mass of fun. Scariest people that walked the school were the adults. A mature, young boy sits down; a young blond girl yelps,“ew, cooties!” The worst thing a boy could break was her crayons. Where crushes were just crushes that didn’t turn into love. Because, in reality, they are only kids! This chaos continues at daycare, at home, in the presence of adults. Tiny little buggers run off to play, complaining and giggling about the nasty cooties. Inside the daycare, the walls are collaged with crayons. Oh, these walking little beasts have so much fun. The excuses never change; they are only kids! When the parents arrive the little monsters are showered with love. As we grow up, it’s STDs; not cooties. All because we think we’re in love. Doctors sit down with guardians and try to explain; “they’re still just kids.” All the parents think they are in charge they’re the adults. Teen boys and girls tease each other, harass and bully, all in good fun. Multi-colored kaleidoscopes turn black and blue and grey; pens and pencils replace crayons. When it’s stressful, we regress and pull out the crayons. Sneaking...

Words: 406 - Pages: 2

Premium Essay

Consensual Relationship Agreements

...Consensual Relationship Agreement Case Study Tracy Duckett Dr. Ronnie Jones Bus. 520 Leadership and Organizational Behavior Fall Quarter 2012 Abstract It is not uncommon that an office romance will develop between co-workers; based on the fact that majority of their lifetime is spent at their place of employment. Employers are aware of this possibility and have workplace romance policies to protect themselves and the parties in the relationship. Consensual Relationship Agreements (CRAs) are one of the policies that protect the company and the parties involved from the outcome of the relationship ending that could result into sexual harassment claims or bad publicity. There are pros and cons to having these policies and procedures for protection of employers and employees. Consensual Relationship Agreements Case Study Eighty percent of an individual’s life is spent at their place of employment, sometimes even more. Usually they are in the presence of their co-workers at a minimum of 40 hours a week, learning, growing and building relationships. It is a strong possibility that one could turn into a romantic one. Hellriegel and Solcum (2011) stated that Valut.com, an online career center, surveyed 1000 professionals about having a romantic relationship with a co-worker, with the results of 19% would consider having one and 47% had been involved in one. The relationship may start out rosy but circumstances could change the dynamics between the two that could affect...

Words: 1957 - Pages: 8

Premium Essay

The Theme of a Story

...she was 15 that ironically led to the introduction of her eventual husband into her life. Clugston (2010) shows us that “we all filter our relationship to literature through our individual experiences” (Section 7.1, para. 4). In other words, personally, How I Met My Husband, by Alice Murno (1974), is written with the themes of love, heartbreak, and secrecy. Love is a common recurring theme throughout the story. Although love is a common theme in fiction, the type of love in this story is ignorant love. Edie is the main character of How I Met My Husband. Alice Murno sets the story in a first-person point of view. The reader captures the story from Edie’s viewpoint. Henry Baron tells us, “Edie is both eager for and rather innocent about romance” (Section The Story, para. 2). She is young and naïve to anything of love and intimate relationships. The connection she makes with Chris Watters and the eventual “intimacy” they share brings out the young innocent girl in her. Murno (1974) makes this clear in the story when she writes, “I had only kissed a boy on a dare before, and kissed my own arms for practice” (as cited in Clugston, 2010, How I Met My Husband). At the point in the story Mr. Watters is introducing Edie to the first intimate experience she will have. Even if it is just kissing. Although Edie has a burning passion for Chris, almost everyone’s first love will eventually...

Words: 966 - Pages: 4

Premium Essay

Is It Possible to Maintain Your Individuality If You Are in Love? What Does "Individuality" Mean Here, and How Might the Concept of "Romantic Love" Relate to That Meaning? (Discuss with Reference to Nozick and Solomon.)

...Philosophers have argued the ability of a person to fully sustain their uniqueness and independence in their full extent whilst being in love. By entering into a relationship, both parties will do so for personal gain and pleasure, but simultaneously the union of two people results. Romantic love causes the limitation of one’s individuality in important decisions that pertain to both of them, yet, regular decisions that don’t affect them simultaneously can still able to be made individually. While choices throughout life are constantly influenced by a person’s surroundings, the person with whom you are in love will ultimately be the one who has the greatest impact on your autonomy. The Greek terminologies to describe love between people include ‘eros’ translated as sexual, passionate or romantic love and ‘philia’ translated as the love within friendship between others (Halwani, 2010). Since romantic love is an emotion, it is difficult to define as the reason for love because it constantly changes; both circumstances as well as reasons for attractions differ (Halwani, 2010). W. Newton-Smith, therefore explains that a sexual dimension is a generally necessary feature of romantic love, as this appears to be constant. In addition, a necessary feature of romantic love, as well as any love, is the concern over the contentment and welfare of the beloved. Other features Halwani includes are love between two people that is reciprocated, strong emotions and desires between lovers, resulting...

Words: 1181 - Pages: 5

Premium Essay

Analysis and Interpretation of Judy Troy’s ”the Order of Things”

...Analysis and interpretation of Judy Troy’s ”The Order of Things” Sigurd Storgaard 2.e Everybody can fall in love. Even the most settled people with a wife and children can suddenly fall in love with another woman or vice versa. This is the order of things, but it may seem like a hackneyed truism that everybody at every age can abruptly in the middle of the hardships of the everyday feel the hair-raising feeling of being in love. When it happens to a settled person it causes him or her a lot of ethical consideration. But when the feeling is strong enough people, at least Carl and Lily, find it okay to cheat on their spouses. Carl and Lucy are the main characters in Judy Troy’s short story “The Order of Things”. It is a short story that among other things deals with the issues put forward. It is about a reverend, Carl, and a woman, Lily, who fall in love. They live in a small town called Worland and they are both settled and married. They have a romantic love affair on a trip, but when they come back it is hard for them to find the right time to see each other. After all, they start dating in the church on weekdays – they are in love like teenagers and they want to get married. But on the iciest winter day Lily dies accidently. Carl is left alone with a broken heart. Carl also seems like the subject of the narration due to the fact the narrator can go in and out of his internal thoughts. Everything is seen through his eyes, “Carl forced himself to say, although he couldn’t...

Words: 1102 - Pages: 5

Premium Essay

Effect of Romance in Academic Performance

...A. Sampling Design The study used purposive sampling design, which is a form of non-probability sampling (Polit & Hunglar, 1999). Freshmen engineering students who are enrolled during school year 2010 – 2011 at Cavite State University which is comprised 0.5 percent of the total population will be the sample size of the study. The sample population is 50 taken from approximately 1000 engineering students of Cavite State University. B. Data Gathering The answering of the questionnaire was done in Cavite State University and answered by Answered questionnaires then, will be gather, responses coded and will be subject to the appropriate statistical computation for reliability. These students name will then be deleted from the list of the total population so as not to include them again in the selection of the sample population. C. Instruments Used Self- developed questionnaire composed of 10 items questions will be use to measure Study Habits of Education Students. III. Procedure 100 students of Cavite State University who were in romantic relationships were randomly picked and were given questionnaires to answer about the effects of their boyfriends/ girlfriends to them. The data gathered were recorded, tabulated and subjected to statistics to find out how romantic relationships affect the studies of Cavite State University students.       V. Data Gathering The data were gathered according to the effects of romantic relationships to the studies of Cavite...

Words: 1584 - Pages: 7

Free Essay

Nisoss

...Home | Bookmark Featured: Ford Figo, CB Twister, Chevrolet Beat, Nissan Micra, Bajaj Platina 125, Jazz Select Sign in | Sign up Automotive | Celebrities | Education Institutes | GK | Images & Wallpapers | Jokes | Movies | Mobiles | SMS | Tips | Quotes | Videos SMS Collection Afternoon15 Angry64 Anniversary92 ASCII561 Bengali46 Birthday1028 Bless56 Cool301 Cute106 Encouragement469 Evening21 Exams154 Festivals2314 Fool432 Friendship6470 Funny3719 Get Well Soon32 Good Luck92 Good Morning1413 Good Night1043 Good Pick Up Lines84 Greetings310 Hindi3899 Insult617 Jokes4697 Life517 Love9842 Malyalam51 Marathi20 Miscellaneous463 Naughty433 New Year816 Nice460 Nice Day183 Occasions385 Other102 Pick Up Lines109 Poetry21 Politics141 Punjabi1064 Quotes5786 Relations590 Riddles310 Shayari11452 Short0 Smile256 Sorry91 Tamil49 Thanksgiving4 Tongue Twister929 SMS: More SMS Archive View All Categories Top Contributors Mobile Phones Reviews and Info You are here: MaxAbout.com > Gadgets > Mobiles >SMS Section Shortcut: sms.maxabout.com Love SMS Popularity | Date Added Sort: Popularity | Date Added Please enter a word in the textbox above to find SMS. Featured SMS Friendship Hindi Love Love Romantic Shayari | More Affection is not a game between hearts... It is a honourable feeling between hearts... One should understand others feeling without any words...! By: aji In Love SMS Like [1] I want my eyes...

Words: 772 - Pages: 4