Harley Davidson Case Study

In: Business and Management

Harley Davidson Case Study

Chapter 6
Strategy Analysis & Choice

Strategic Management:
Concepts & Cases
13th Edition
Global Edition
Fred David

Please note this is not a comprehensive source for studying

Please note this is not a comprehensive source for studying

Ch 6 -1

Ch 6 -2

Strategy Analysis & Choice
“Whether it’s broke or not, fix it – make it
better. Not just products, but the whole
company if necessary.”
– Bill Saporito

“Life is full of lousy options.”
– General P.X. Kelley

Please note this is not a comprehensive source for studying

Ch 6 -3

1

Strategy Analysis & Choice
Subjective decisions based on objective
information
Generating alternative strategies
Selecting strategies to pursue
Best alternative course of action to
achieve mission & objectives
Derived from vision, mission, objectives,
external audit, and internal audit
Please note this is not a comprehensive source for studying

Ch 6 -4

Strategy Analysis & Choice
Generating Alternatives –
Participation in generating alternative
strategies should be as broad as
possible

Please note this is not a comprehensive source for studying

Ch 6 -5

Comprehensive StrategyFormulation Framework
Stage 1 - Input Stage
EFE Matrix
IFE matrix
CPM

Stage 2 - Matching Stage
SWOT
SPACE matrix
BCG matrix
IE Matrix
Grand strategy matrix

Stage 3 - Decision Stage
QSPM
Please note this is not a comprehensive source for studying

Ch 6 -6

2

Strategy-Formulation Framework
External Factor Evaluation
Matrix (EFE)

Stage 1:
The Input Stage

Internal Factor Evaluation
Matrix (IFE)

Competitive Profile Matrix
(CPM)

Please note this is not a comprehensive source for studying

Ch 6 -7

Stage 2: The Matching Stage

Match between organization’s internal
resources & skills and the opportunities &
risks created by its external factors

Please note this is not a comprehensive source for studying

Ch 6 -8

Strategy-Formulation Framework
SWOT Matrix...

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