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Harley Davidson Final Research Paper

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Final Research Paper

Harley Davidson Company

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Table of Contents
Executive summary 1
1.0 Introduction 1
1.1 Background 1
Situation Analysis 2
2.1 Strategic pillars to ensure continued success and growth 2
2.1.1Producing environmentally suitable products 2
2.1.2Making new models and modifying existing models 3
2.1.3 Employing competent and robust leadership 3
2.1.4Ensuring sustainability in maintaining future success 3
2.2 Internal performance 4
2.3 Performance indicators 5
2.4 Industry perspectives 6
2.5 External factors 8
Problem Analysis and Description 9
Solutions, evaluations and recommendation 11
4.1 Diversify their products 11
4.2 Aggressive advertisement locally and internationally 12
4.3 Improve plant efficiency 12
4.4 Recommendations 13
Implementation Plan 13
Success Metrics 14
Bibliography 16
Appendix 18

Executive summary

1.0 Introduction

Harley-Davidson Company is an American automotive company that specialises in producing motorbikes founded in 1903. It is located in Milwaukee, Wisconsin in the United States. Harley Davidson is one of the most robust and financially strong companies with over 5900 employees and sales reaching $6.23 billion (Forbes, 2015). The company manufactures and sells heavyweight motorcycles and motorcycle parts, accessories, general merchandise. They also offer other related services like financing retailers and insurance.

1.1 Background

Globally the company has shown remarkable competitiveness though it has encountered numerous challenges in penetrating the markets of other countries. It has experienced drop in their revenues and sales in recent past and these and many more problems associated with the company are discussed in this term paper. It had strategic plans to counter the challenges they are facing.

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