INDUSTRY PAPER OUTLINE

I. EXECUTIVE SUMMARY

This industry paper is generally about a animal feed industry , Tri-star Feeds, Inc. The study will discuss and analyze several factors of the animal feed industry. This industry, TFI are facing a few difficulties in operational and human resource management. Which later on will be further discussed and elaborated. One obstacle the company’s facing is balancing the plant’s production load, due to the plant producing different feeds which takes time and to set up and change over feeds for different animal and variants. Another issue is the shortage supply of quality raw materials and reliability of the adequate quality of raw materials. Orders of raw materials in bulk isn’t really advisable for that the animal feeds have a limited shelf life. Lastly is the need to pre-empt the entry of a disruptive labor organization into the company.

Although resolving this issue will be costly and grim, the company has a few opportunities to even out this concern. And they are: customers are loyal and they do not like to switch from one brand to another for the sme batch of animal feeds, the company demands for goods are always high, the companies distribution chain is high and strong within the region, livestock farmers do not like to switch from one brand to another for the same batch of animals.

TFI Inc. is attempting to fully comply with the orders of their clients, but due the plants limitation. Orders of

Brief description of the study 1. Critical factors or forces that have most influence on the industry that generate risks-opportunities or threats 2. Prospects of the industry 3. Recommendation 4. Conclusion

II. INTRODUCTION

5. Brief background of the study 6. Objectives of the study 7. Operational definition of terms 8. Methodology 9. Scope and limitations of the study

III. Identification of the Industry

1. Industry definition 2. Nature and use of products/services of the industry 3. Nature of operations of firms within the industry IV. Overview of the Industry

The Philippine animal feed industry consists of two large multi-plant manufactures selling nationwide, three medium sized sinlge-plant producers ( one of which is TFI) that sell only in specific regions, and about four dozen small single-plant producers that sell only within very limited geographical areas. Some livestock farmers cooperatives have set up their own feed mills serving their memebers needs. The five largest firms account for 67% of total industry sales.

1. Market size and growth
2. Industry profitability
3. Major players
4. Trends and prospects

V. ENVIRONMENT I. Macro-Environment:

1. Economic

* Foreign exchange * Inflation * Interest rate * Gross National Product (GNP) * Economic Outlook

2. Political, Legal and Regulatory

3. Social

3.1 Demographics

* Education * Health * Population * Age and gender * Employment and income

3.2 Lifestyle and culture

4. Technological

5. Natural or Physical Environment

II. Immediate Environment

1. Competition and New Entrants 2. Substitute 3. Suppliers 4. Customers

III. RISKS: OPPORTUNITIES OR THREATS

IV. RECOMMENDATIONS

V. CONCLUSION