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Hazel

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I. TIME CONTEXT PRESENT

For the past 15 years, Hazel was working in one of the company in Texas. As the company decided to downsize or retrenched 100 of their employees, Hazel was one of them. Since 1990 up to 2005 Hazel was a research assistant. Being jobless for 8 months Hazel was getting discouraged and run out of cash, but she was able to earn money by providing a lawn mowing service to her neighbors. Her services include lawn mowing, weeding gardens fertilizing lawns and trimming shrubberies.

II. POINT OF VIEW: HAZEL

III. CENTRAL PROBLEM

Hazel’s new source of income is lawn care services to her neighbors. Hazel is facing the problem of whether to remain & expand her business in the long run or still search for a job in a company.

IV. OBJECTIVES * To generate more clients for the business to sustain and become financially stable. * To have a stable source of income.

V. AREAS OF CONSIDERATION
External:
Threats: Hazel is new to business, competition with the existing professional lawn mower in the market.

Opportunities: Because the quality of Hazel’s work is tested, her neighbor recommend her services to others. She will gain more clients from it so more client more sales mean more profit. And for Hazel to maintain a good relationship with her client she must offer lower prices but with high quality of work, she must also have a regular schedule of maintaining the lawn and on time service schedule.
Internal:
Strength: Her working experience with the company and the quality of her work. Quality assurance is very important in her business. Since some of her customers had terminated the service of a professional lawn mower she must see to it that her clients are always satisfied with her services, also quality of her work will reflect on her business . And in order for Hazel to gain more customers, stay in her business and be competitive she must be very strict with the quality of services. The advantages Hazel has over the professional lawn mower are lower rate of services is much lower she also offers different services like trimming the shrubbery, fertilizing & weeding the garden.

Weakness: Hazel doesn’t have enough capital and she is new to this kind of business, as an operation manager she is unfamiliar with the operations & lacks skills to manage her business.

VI. ALTERNATIVE COURSES OF ACTION

1. Working for a company.

If Hazel chooses to work with a company she can have a monthly income, more time with her family or personal life and she doesn’t have to worry about running a business, having lack of capital, problem in the operations/administrative work in her business and no risk of bankruptcy.

2. Remain in her business & expand.

Although Hazel is new to this kind of business, if she will remain and expand her business, she can earn more profit. She can help her community by employing additional worker.
The disadvantage of expanding are she needs additional capital, more employees since she offered other services like trimming the shrubbery, fertilizing and weeding the gardens, more administrative works, acquiring additional investment on equipment like lawn mower, grass cutter, rake, adding stocks like fertilizers and maintenance of those equipment but with proper scheduling or planning of daily operation Hazel could overcome all the disadvantages & manage her business well so that she can have more profits.

3. Launching a website.

By launching a website Hazel can save on having printing leaflets for their business ads, she can have a wider coverage of marketing her services, can have a greater and faster opportunity of expanding her business she can reach even more than mile mile. She can also save on salaries of her administrative assistant because her clients can contact her thru email.

VII. RECOMMENDATION
Hazel just started with the lawn mowing service but she already has a number of clients and even hired two part time workers. This is a good sign that she remain in business and expand is the most feasible alternative course of action; it will give her more profit to become financially stable on her own, she can even support not just her basic needs but also her wants.
In order for hazel to increase her profit, she must increase her productivity by maximizing her daily operations this means that maximize work output daily, proper scheduling of workforce can serve several of her customers and forecasting of daily supplies like fertilizer, tools for trimming the shrubbery, additional financial requirements and additional workers. Also, she needs to be aware of the weather / climate changes like in rainy season the grass grows faster. Even though Hazel lacks capital to buy additional tools, supplies and other requirements there a lot of sources like applying for a loan or borrowing money from a relative or friend. Hazel is very determined to go further with this kind of business.
In the long run, Hazel may also add landscaping to her services and she may also sell different plants at the same time use this in her landscaping service. VIII. DETAILED PLAN OF ACTION
Hazel has the following options: * Quality Assurance: Providing/Maintaining a good quality to her services will make all her clients satisfied. * Subcontracting and outsourcing are good options when the company has already reached its maximum operational capacity. * Research and Development: Hazel’s previous work was research assistant, using her knowledge would be a big help to her business in developing new services. * Hazel must train all her workers.

ANSWERS: 1. In what ways are hazel’s customers most likely to judge the quality of her lawn care services? * The basis of judgment of Hazel’s customer on the quality of her lawn care services are quick response and neatness.

2. Hazel is the Operations Manager of her business. Among her responsibilities are forecasting, inventory management, scheduling, quality assurance and maintenance.
2a. For Hazel to be able to have a good operation, she needs to forecast the following: * Customers demand * Supplies like fertilizers and tools like mowers, grass cutter, rake * Manpower requirement to meet the customers demand * Also Hazel needs to consider the weather * Maintenance of lawn mower so to prevent breakdown
2b. Inventory items like fertilizer, tools like rake, grass cutter, lawn mower. Hazel has to make a periodic inventory of her tools and equipment whether these are still in good condition so as not to disrupt her schedules.
2c. The things that might occur to disrupt schedules and will cause Hazel to reschedule are the absence of employee, weather conditions like storm, rain, flood and other fortuitous event and breakdown of equipment.
2d. Quality Assurance is very important. It will reflect on Hazel’s business status thus, determine the numbers of clients. 3. What are some tradeoffs that hazel probably considered relative to

a. Working for a company instead of herself? * Advantages of working in a company
Fix monthly income
More time for family
No risk of bankruptcy * Disadvantages of working In a company
No
b. Expanding her business * Advantages * Can earn more profit * Can help her community by employing workers * Disadvantages * Additional capital out lay * Hiring more employees * Expenses will increase * Adding additional stocks and equipment c. Launching a website * Advantages * Wider marketing coverage * Can generate more customers * Greater opportunity of expanding * Disadvantage * Initial investment on creating a website

4. What competitive advantage does Hazel have over a professional lawn care service?
As a newcomer to this kind of business, Hazel offer a lower rate in lawn care services at the same time offering other services like fertilizing lawns, weeding the garden and trimming the shrubberies.

5. Hazel would like to increase her profits, but she doesn’t believe that it would be wise to raise her prices considering the current state of the local economy. Instead, she has given some thoughts to increase productivity.

5a. Increased in productivity could be alternative to increase in prices because serving more of her customers at a lower price will increase her profit.

5b. Hazel could increase productivity by making sure the good quality of her services to avoid back job and customers complaint.

6. Advantages * Increase in sales & profit. * Can help her community by creating jobs * Can generate more customers Disadvantages * Additional investment on capital, equipment, employees * Need additional time to manage her growing business. * Need to buy a vehicle for their service.

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