Day 2 - Angles…Headlines and a following quote EXERCISE

Your task in this exercise is to create an angel for a feature about Donald Beaver, Senior Vice President and Chief Information Officer at Petsmart Corporate office in the USA.

1. Here are a few very short pieces of information about him…read them and decide which pieces might make for the most interesting angle…yes, there is more than one interesting angle here!

Donald Beaver joined PetSmart in May 2005 as senior vice president and chief information officer. Beaver previously held the position of senior vice president and chief information officer for H-E-B Grocery Company from 1999 to 2005. Prior to that, he served 14 years at Allied Signal Aerospace, Inc. Beaver started his career at Eastman Kodak.

Since 1994, PetSmart Charities, Inc., an independent, nonprofit 501(c)(3) organization, has created and supported programs that save the lives of homeless pets, raise awareness of companion animal welfare issues and promote healthy relationships between people and pets. The largest funder of animal welfare efforts in North America, PetSmart Charities has provided more than $165 million in grants and programs benefiting animal welfare organizations and, through its in-store adoption program, helped save the lives of nearly 5 million pets.

Dogs and their pet parents grow smarter each year with help from our accredited pet training instructors. In addition to ensuring pets are happy, well-behaved members of the family, training classes help solve obedience problems - the number one reason pets are relinquished to shelters. And with the SmartPet PromiseSM, training customers are guaranteed 100 percent satisfaction or they can take the class again for free.

Newser) – A disgruntled Virginia man has sued PetSmart for $1 million for negligence after he slipped in dog doo in a local store, reports