...The Advantages and Disadvantages of Mass Media Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. One of the focus group participants said that “when we finally see an end to this war, which might come soon, we should not forget the impact of the local radios.” For the past two years the FM stations have been running peace and reconciliation programmes in the northern Uganda to make a group of army surrender and come out of the bush. The rebels were mostly from Lira and other neighboring districts from where they were forcefully abducted or conscripted into rebel ranks. The radio stations, in collaboration with church leaders and peace non-governmental organizations, have been stressing the spirit of reconciliation and forgiveness of the rebels, who have killed, abducted or maimed many people, as well as destroying or looting people’s property. Peace and reconciliation programmes in FM radios...
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...The mass media "Media refers to various means of communication. Media refers to communication devices,which can be used to communicate and intract among two or more people. Nowadays, the most commonly used media are newspaper,television,radio and internet. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. What are the advantages and disadvantages of the "mass media"? On the first hand, the mass media is one of the important technological inventions that has many advantages. First,the common man gets the latest news within a fraction of seconds.The distance is not all a barrier now.The news they get through media help them in their daily life a lot.In addition, we get the latest news in our home due to the television set for example we saw all news and all programs that we educate.Also wen can bring out the hidden talent,we can get public opinion about certain events, current issues.To explain,televisions can get essay overview from news. Media can distribute your message to your target market through various sources. on the second hand, the mass media has many disadvantages that has a big influence in our life and that we can't forget.First, most of the primetime shows and stations are becoming more and more passive on what not to show . To explain, Having younger children subjected to nudity , cursing , sexual , immorality , drinking and other negative adult oriented material...
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...general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own advantages which...
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...Communication Barriers and the Role of Social Media Communication as defined by Robbins, DeCenzo and Coulter (2013) is the “transfer of understanding and meaning from one person to another” (pg 328). Barrier, as defined by the Merriam Webster dictionary is “a natural formation or structure that prevents or hinders movement or action”. Thus, communication barriers are obstacles that prevent information from being communicated effectively. In our current workforce, communication is single handedly one of the most important aspects that contributes to the success of a business and its day to day operation. Robbins, DeCenzo and Coulter (2103) emphasize the importance of clear and astute communication and determine that “ineffective communication skills can lead to a continuous stream of problems for a manager” (pg 328). A thorough understanding of the communication process (pg 328) and its different stages is critical in identifying, preventing or resolving some of the main barriers that arise while communicating. Case Study- Twitter Crisis at Best Buy In an effort to keep up with the current technological advances, CEO of Best Buy Brian Dunn indulged in the world of social media and opened a “twitter” account where he used this a form of communication with his employees and customers as well (Robbins, DeCenzo and Coulter, 2013, pg 327). Shortly after this pursuit, Dunn’s account was hacked and relayed an inappropriate message to the world causing the company and its executive...
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...Creative and Cultural Industries, MA Module: HUP057N What does a “political economy” approach to study of the Creative and Cultural Industries involve? What are its advantages and disadvantages? ID: 10048001 Anastasia Davydova 1. Introduction The intention of this paper is to define what we mean by political economy? What does this approach involve to study the Creative and Cultural Industries and what its advantages and disadvantages. This work will search through definitions, different schools and historical periods to better understand the background of Political Economy. Also this approach will be compared with another approach which examines cultural industries namely cultural studies approach to underline the main key point of political economy. This essay will briefly discuss specifics features of Creative and Cultural industries and moves to political economy approach itself with the final observation of advantages and disadvantages. “Culture is our business and business is our culture” [1] Definitions The term political economy addresses to relationship between politics and economy, how political power cooperate with economics, so politics responsible for the society and economy, in other words in charge of wealth of the society. Hence it is possible to declare that political economy examines the production and distribution...
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...consumer believes he will get an experience that is worth the money. Perceived value -> Experience -> Satisfaction -> Preference Understand the market –> Adapt to the market -> Better influence the market Types of Market: Company, Reference, Generic, Induced (print ink), Captive (limited competition) Market Analysis: Size of the market, Demand analysis, Competitor Analysis, Environment Analysis (political, economic, social, technological), SWOT Consumer behavior is made of i) consumer needs and expectations, ii) consumer purchasing process. Knowing consumers’ needs and expectations is the best way to successfully market products (demand and supply meet). Knowing the purchasing process they follow and the way they make choices in a given situation is the best way to make them purchase a product. Variables that influence purchasing process: * Risk analysis (financial, psychological, physical, functional) * Implication: importance given by consumer to the purchasing decision * Experience: is consumer used to buying this product * Situation/environment Purchasing Process: Problem Identification ->Information Research ->Evaluation-> Decision Most of the markets are heterogeneous: expectations and behaviours of consumers vary. Segmenting is the action of dividing the market into groups. Segmentation Criteria: * Demographics * Geographical * Social * Lifestyle * Behavior * Advantages Segmentation...
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...1. Stragetic Marketing In its strategic role, marketing focuses on business’s intentions in a market and the means and timing of realizing those intentions. The strategic role of marketing is quite different from marketing management, which deals with developing, implementing, and directing programs to achieve designated intentions 1.1 Concept of strategic marketing As shown above, the marketing function plays at different levels in the organization. At the corporate level, marketing inputs (competitive analysis, market dynamics, and environmental shifts) are essential for formulating a corporate strategic plan. Marketing represents the boundary between the marketplace and the company, and knowledge of current and emerging happenings in the marketplace are extremely important in any strategic planning exercises. At the other end of the scale, marketing management deals with the formulation and implementation of marketing programs to support the perspectives of strategic marketing, referring to marketing strategy of a product/market. This time, marketing strategy is developed at the business unit level. |Marketing’s Role in the Organization | |Organizational level |Role of Marketing |Formal Name | |Corporate |Provide customer and competitive...
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...EXECUTIVE SUMMARY This paper has information on the role of mass media in health promotion. It looks at the advantages of the application of mass media in health promotion, the educational approaches, production of ICT health promoting programs, disadvantages of its use, as well as the emerging trends in the field of health promotion. Mass media refers to all the channels used to pass information to people. This includes print materials, films, broadcast or computer related sources such as internet. The use of mass media has benefits such as reaching many people at ago so it becomes cost effective in terms of resources like time and capital. Those with chronic illness get emotional support through interactive programs, the management of patients has improved with better imaging and scanning facilities as well the possibility of doctors sharing knowledge all over the globe through sky, teleconferences. Educational approaches include use of schools, religious organizations, government and nongovernment agencies which include community health and social workers. Advocacy and entertainment are also useful in health promotion. Production of mass media health promotion programs should be well planned to know the right target, the resources available and time schedule. For instance radio programs are more effective in rural areas compared to television in urban centers. Disadvantages include lack of capital to purchase, high health illiteracy, and negative attitude of some medical...
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...Print Media Vs Electronic Media We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about. Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically...
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...Product Promotion or promotional strategies It is the duty of the manufacturers to know about & accept their products & price for this purpose, they have to communicate with, persuade, & motivate them. To achieve this, they use promotional strategies. Promotion is the means through which a company meets its prospective customers. Meaning of Promotion: Promotion is a part of an organization marketing mix that is used to inform & persuade the market regarding its products & services. Promotion Mix: It is a combination of personal selling, advertising, sales promotion, publicity & public relations that helps an organization to meet its marketing objectives. Communication Process in Marketing: Companies to be successful must communicate effectively. Effective communication is one which is received by the receiver in its original meaning as sent by the sender. In marketing, effective communication must be capable of making the consumers understand what the company is going to say. Following are the steps in communication process: 1. Identifying the Target Market: It is concerned in finding out to whom the message is being prepared. For each group of consumers or distributors a different message is required. Identifying the target, market helps a company to ascertain tastes, preferences etc of the consumers. 2. Determine the communication Objective: After analyzing target market & their characteristics, the next step is to find out what is desired from the communication...
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...Effects of Mass Media HUM/186 Jennifer Williams July 27, 2015 Valerie Whelton Digital media forms have fundamentally overturned traditional media business models, the ways we engage with and consume media products, the way we interact with one another, and the ways we organize our daily lives around various media choices (Campbell. Martin, and Fabos, 2015). The major developments in the evolution of mass media during the last century were film and radio. The 1950’s and 1960’s also brought about dramatic electronic change with the invention of the television. The printing press led to nationalism that in turn nourished the idea of idealism (Campbell. Martin, and Fabos, 2015). Society began to rely less on their community and traditional leadership for insight and guidance. This newfound individualism proclaimed the rise of commerce and increased resistance to government interference in the business dealings of independent business owners. The democratic impulse of individualism became a fundamental value in American society in the nineteenth and twentieth century’s (Campbell. Martin, and Fabos, 2015). The creation of the telegraph in the late 1860’s paved the way for future technological inventions such as the wireless telegraphy (later named radio), the fax machine, and the cell phone. Digital communication has changed the way we watch television, read newspapers and magazines, and even attend school. Digital technology has influenced the American culture...
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...IT and International Real-Time Media: Amplifier for a Crisis or Instrument of Rational Decision-Taking Narelle Gomes, Christian Piechorowski 09.01.2014 Table of contents: 1.1 Information technology’s impact in the development of the stock exchange 1.2 Algorithmic trading 1.3 High frequency trading 1.4 High frequency; trading beneficial or harmful for the economy? 1.5 Final Remarks 2.1 The Influential Role of Mass Media - The Pervasiveness of the information disseminated on the people 2.2 Financial Crisis- A media spectacle? 2.3 The mishaps of European Media during the current Euro crisis 2.3.1 The alternative view of the media; Citizens mistrust towards the media 2.3.2 The wavering power of mainstream amidst its pervasiveness 3. Conclusion Introduction Problem Description: The world financial crisis started in the US with the burst of the housing bubble in 2007. However, it was not just limited to the US border, but it rapidly spread all over the world. Consequently, many banks went bankrupt and some countries were even pushed into a financial downturn. Target of Study: This essay will not provide a general outlook on the financial crisis but instead examines the impact of the Real time media and IT on this economic crisis of historic scale. How important...
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...order is that they will help us to exercise and enjoy these powers. Security from threats is another expectation that we demand from the keepers of law. Obviously, in order to provide us security from outside threat the law keepers need to exercise some special powers and the basics of that is “Surveillance”. Surveillance in ordinary language means “the close inspection of a suspect”. To conduct the Surveillance there are different ways & most commonly used ways include the monitoring of telephone records, spy camera, email and newly and most recent way is through digital media. Now the question arises that if surveillance is being conducted does it not comprise with the basic rights for national that is the “privacy”? The NSA and other agencies has produced some occurrences that clearly shows that it has some time stepped over the line and violated the privacy of nationals. The age of digital media justifies this yet people have other view. This makes the Surveillance a double edged sword hanging on the citizens. They can’t deny it yet they can’t take it. The problem In age of technological development you can never be sure that who is keeping a eye on us. The security agencies give a valid explanation that it is their duty to provide the security to the nation and so they need to perform these actions. The citizens can’t even oppose that because if it’s a matter of national security but obviously they feel that some guidelines need to be set. The Law makers intervened...
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...which account for the rest of the market. In 2010 Paramount is expected to have a 21.4% dollar market share. * Company: Paramount is a large consumer products company with $7 billion in gross profit in 2009. The current Nondisposable razor line has products in both the market and value customer segments. The Clean Edge Razor is the first Nondisposable razor produced by Paramount that has a technological innovation. Paramount is relying on the Clean Edge Razor to increase sales and earn more market share in the Nondisposable razor category. * Context: In 2011 the effects of a recession are becoming less drastic than in years before. Customers have more disposable income and companies have more money to spend on investments such as media/advertising and R&D. * Collaborators (retailers): In 2009 food stores represented 42% of all...
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...Explain different types of business information, their sources and purposes. (P1) Type of business information | The source of information - Internal and External | The purpose of the information | Audience requirements | Advantages | Disadvantages | Source | Verbal | Telephone | With an employee and a boss | The participants need to pay even more attention | Can ask questions immediately instead of waiting for a reply | Misunderstandings can arise because of poor word choice, differing perspectives and faulty communication techniques | | | Customer service | To ensure customers have the help they need | Interest | Can be forgotten or misheard | Language barriers are a major cause of confusion when attempting to communicate verbally | | | Team meeting | To clearly define their objective to make a decision, brainstorm ideas, approve a plan, communicate a change or get a status report | Attention span | Everyone is receiving the same information at the same time | People may forget what was said during the meeting as it had not be written down | | Written | Letter for interview | To let an interviewer know whether they have been a successful candidate | Legibility | Can refer back to the letter if they have forgotten any piece of information | It costs for a stamp to send a letter | | | Email for surveys | To collect data about their customer service | Readability | Rapid delivery, ease of use and ability to reach large audiences | Not everyone likes...
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