...Advocacy Program on Childhood Obesity Name: Institutional Affiliation: Date: Part 1: Childhood Obesity Statistics and studies on childhood obesity indicate that obesity disproportionately affects individuals from racial minority groups and that the prevalence of the condition is increasing among such populations. Childhood obesity is a significant health issue that has numerous consequences on the affected persons and their families. The increase in childhood obesity incidences among minority populations arises from economic, cultural, and political conditions that have had an impact on the environments in which children from such groups grow. According to Caprio, Daniels, Drewnowski, Kaufman, Palinkas, Rosenbloom, & Schwimmer (2008), minority populations such as Native Americans, Mexican Americans, and African Americans experience higher prevalence rates of childhood obesity than other ethnic groups. For instance, non-Hispanic whites had 14.1%, non-Hispanic blacks had 20.2%, and the Hispanics recorded 22.4% of childhood obesity (Ogden et al., 2014). The prevalence of childhood obesity also depends on other factors such as the literacy levels of the household heads and the gender and age of the children. Members of minority populations experience numerous challenges accessing affordable health care, healthy foods and live in neighborhood environments that predispose them to obesity. Although childhood obesity is caused by several factors, the...
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...Health Advocacy Campaign Development Tiffany E. Snowden Walden University NURS 5050/6050 Section 06, Policy and Advocacy for Improving Population Health February 8, 2015 Health Advocacy Campaign Development Living a long, thriving and healthy life is a vision many Americans strive to make a reality. Unfortunately, many are deprived of that dream because of smoking and tobacco use. It is estimated that approximately 16 million Americans suffer from a disease as a result of smoking in addition to the one in five deaths that occur annually from smoking (Smoking & Tobacco Use, 2014). The purpose of this paper is to describe the population affected by smoking, summarize the attributes of two successful health advocacy programs and develop a successful health advocacy campaign for smoking. Smoking and the Affected Population Tobacco use is the leading cause of preventable deaths in the nation (Smoking & Tobacco Use, 2014). There are many reasons that an individual chooses to partake in tobacco use including stress and peer pressure. In 2012, with an estimated 42.1 million Americans aged 18 years or older, approximately 18% of the adult population was cigarette smokers (Smoking & Tobacco Use, 2014). Aside from adult users, it is estimated that more than 3,200 adolescents smoke their first cigarette on a daily basis (Smoking & Tobacco Use, 2014). According to the 2012 Surgeon General’s Report, approximately 9 out of 10 smokers initiate smoking by the...
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...Life California: A Campaign Launch Case Study Helen Allrich Elizabeth Dougall David Heneghan Corresponding author: Helen Allrich hallrichster@gmail.com Suggested Citation: Allrich H, Dougall E, Heneghan D. Donate Life California: A Campaign Launch Case Study. Cases in Public Health Communication & Marketing. 2007 June. Available from: http://www. casesjournal.org/volume1/peer-reviewed/cases_1_05.cfm. Peer-Reviewed Case Study Abstract In April 2005, Donate Life California launched California’s first online organ donor registry called the “Donate Life California Registry.” This confidential database allows Californians to share their organ donation wishes by registering online. To compel Californians to become organ donors by registering online, the Donate Life team engaged hospital partners, media partners, and community partners. The campaign’s four-fold challenge was to: (1) redefine and reposition organ donation as a public health problem for Californians, (2) educate the public and the media about the lack of organ donors, (3) spread awareness using community collaboration and media advocacy strategies, and (4) adopt a single call to action compelling Californians to become organ donors by registering online. Launched with the goal of registering 15,000 people in 12 months, the registry attracted more than 175,000 registrations in the first six months. The online registry’s success was driven by a well-crafted strategic communication campaign underpinned by two...
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...Developing an Advocacy Campaign for Diabetes Emmanuel Besong Walden University Policy & Advocacy for Population Health Nursing 6050N DR. Trudy Tappan March 27, 2016 Introduction Population health is defined as the health outcomes and its distribution in a community. Population health includes policies and interventions that affect health outcomes. Diabetes is a population health issue. Data is used to trend diabetes outcome of the diabetic population (healthcatalyst.com, 2013). According to CDC (2014), 9.3% of the population of the United States of America live with diabetes. This percentage amount to 29.1 million people diagnosed or undiagnosed with diabetes. Each year approximately 200000 deaths occur in the United States of America alone. The disease is the 7th leading cause of death in the United States of America (CDC, 2014). National Data trend estimates that by the year 2050, 1 in every 3 American will have developed diabetes (CDC, 2014). The American Diabetes Association defines Diabetes mellitus as a metabolic disease caused by low insulin secretion or inaction of insulin resulting in hyperglycemia. Long term effect of diabetes mellitus results in failure of many organs, such as eyes, blood vessels, kidneys, nerves, heart disease, stroke, amputations of the legs and feet, and early death. Diabetes Mellitus can be classified type 1 and Type 2. Insulin dependent diabetes is called type 1 diabetes and it is caused by a lack of insulin due to the damage of beta cells...
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...Public Health ‘Negative Advertising’ is an effective way to influence behavioral changes among general public, but it has only been limitedly used in public health media campaigns. Nevertheless, as public health more and more focuses on non-transmissible disease prevention, negative advertising could be more extensively used. This analysis takes into consideration, a descriptive case from tobacco control. Taking into account internal tobacco industry documents, surveys and tentative data and taking into consideration socio-political reasons, it is described tobacco industry and public health research on the American Legacy Foundation’s ‘‘truth’’ campaign, a key example of effective use of negative advertising in the service of public health. The tobacco industry described that the most effective advertisements run by Legacy Foundations “truth’’ campaign have been negative advertisements. Though the tobacco industry’s own study suggested that these negative ads acknowledged and effectively branded the cigarette as a harmful consumer product rather than focusing only on tobacco companies, some people accused Legacy of defaming it. Public health researchers have confirmed the effectiveness of the ‘‘truth’’ campaign in reducing smoking initiation. Research on political advocacy indicating the value of negative advertising has been only used rarely in the development of public health media campaigns, but negative advertising can easily communicate certain public health messages...
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...Cordillera Human Rights Alliance (CHRA) — Ilocos Human Rights Alliance (IHRA) — KARAPATANCagayan Valley — KARAPATAN-Central Luzon — KARAPATAN-Southern Tagalog — KARAPATAN-Bicol — KATUNGODSinirangang Bisayas — KARAPATANCentral Visayas — KARAPATAN-Negros — KARAPATAN-Panay — KARAPATANNorthern Mindanao — KARAPATANCARAGA — KARAPATAN-Western Mindanao — KARAPATAN-Southern Mindanao — KARAPATAN-Socsksargen — Cordillera Indigenous People’s Law Center (DINTEG) — Public Interest Law Center (PILC) — Health Action for Human Rights (HAHR) — Center for Trade Union and Human Rights (CTUHR) — MIGRANTE — Kilusang Enero 22 (K-E 22) — GABRIELA Commission for Women’s Political Rights — Alyansa ng Mamamayan para sa Makataong Karapatan-Bulacan (ALMMA) — Tontongan ti Umili — Cordillera People’s Alliance — Promotion of Church People’s Response — Justice and Peace Advocacy Group-Aurora (JPAG) — Children’s Rehabilitation Center — Tunay na Alyansa ng Bayan Alay sa Katutubo (TABAK) — Moro Christian People’s Alliance — JAGA — KAWAGIB — Health Alliance for Democracy (HEAD) Supporting the demand for: d Stop Extrajudicial killings d d d d Surface victims of enforced disappearances Freedom for all political prisoners Justice for all victims of human rights violations A stop to the militarization of the country-side and the forcible displacement of peoples and communities d A stop to the demolition of urban poor houses and communities as well as the violent dispersal of workers’ picketlines d An end to attacks on civil...
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...Social marketing: The social marketing strategies used in Victorious Vets are displayed through our use of advertisements in local media outlets, posters displayed at facilities that attract large crowds of people specifically those with PTSD and through running community events to promote knowledge about PTSD . The strategies that Victorious Vets have adopted have accurately met the criteria for what a successful social marketing campaign aims to achieve. By accurately meeting the criteria Victorious Vets will aim to effectively increase both awareness and knowledge of PTSD, prompt individuals who are directly or indirectly effected by this condition to become motivated enough to seek out information and services and to generally change the...
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...r a c t Issues management developed as a long-term process interested in the continued health and success of organizations. This essay presents a contemporary issues management case that uses inoculation and a priori solutions as issues management tactics. The case study involving Johnson & Johnson’s responsible dosing campaign demonstrates that organizations perceived to have a high standard of corporate social responsibility are not above using deceptive tactics to protect their brand. © 2008 Elsevier Inc. All rights reserved. Article history: Received 29 April 2008 Received in revised form 11 July 2008 Accepted 28 August 2008 Keywords: Issues management Corporate social responsibility Inoculation Crisis communication Public relations practitioners increasingly need to serve as ethical counselors to the dominant coalition (Health, 1994) and as the ethical conscience of the organization (Ryan & Martinson, 1983; Wright, 1996). Despite the role of issues management in guiding ethical decision making (Bowen, 2005), some communication campaigns have suspended organizational ethics to manipulate public perception. This essay examines the misuse of issues management through a contemporary issues management case study involving Johnson & Johnson’s responsible dosing campaign. Inoculation and a priori solutions literature are presented to show the deceptive nature of an advertising campaign that appears to promote social responsibility. A short review of...
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...The Population health issue I have selected is Obesity. It is a serious health problem. Poor dietary habits and physical inactivity are among the factors that lead to obesity. About 70% of American adults are obese or overweight. In 2005, unhealthy diet was responsible for about 350,000 deaths in the United States (Knickman & Kovner, 2015). Our health status is mainly determined by how we live our daily lives. How we interact with the environment in which we live also support our abilities to live healthy and prosperous lives. Our engagement in physical activity helps to maintain healthy bones, muscles, joints, and weight. Our engagements with our physical environment associate with the promotion of feelings of well-being. It reduces feelings of anxiety and depression. Thus, the five population health determinants are; access to health care, individual behavior, social environment, physical environment and genetics (Knickman & Kovner, 2015). The concept of social determinants often denotes how income, education, access, housing and other factors contribute to our wellbeing. Knickman & Kovner (2015) defined social determinant as “The circumstances in which people are born, grow up, live, work and age, and the system in place to address an illness in turn shaped by larger forces, including economic, social policies and politics.” (Knickman & Kovner, p376, 2015). Public Policy influences these social determinants. For instance, the government health system contributes immensely...
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...quality of life. Regions: South America MEXICO CENTRAL AMERICAN REGION (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama) BRAZIL COLOMBIA ANDINAR (Argentina, Ecuador, Peru, Venezuela) 3 Amanco’s Strategy Map 4 From CSR to Shared Value Shared Value Sustainability Corporate Social Responsibility 5 How Companies Create Shared Value Definition: Companies create shared value when they enhance their competitiveness while advancing economic and social conditions in the communities in which they operate Examples of creating shared value: (Amanco illustrates #’s 1 and 2.) 1. Introduce new products and markets to meet societal needs (nutrition, energy and water conservation, employee skills, health and safety, finance for bottom-of-pyramid, … ) Enhance productivity through reduced pollution, energy and water consumption Facilitate local cluster development • Local infrastructure: ports, rail, roads, telecom, energy • More competitive local product and labor markets • More employment M. Porter and M. Kramer, “Creating Shared Value,” Harvard Business Review...
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...focus areas – a) Accelerate country action b) Strengthen policy and advocacy c) Monitor performance and promote accountability d) Closing Knowledge Gaps e) Invest in New Contraceptive Methods 4) Financial Services for the poor This program aims at helping people in the world’s poorest regions in improving their lives and in helping them to build sustainable futures by connecting them with technology driven financial tools and services. It focuses on four specific areas...
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...The organization I will be working with this semester is Planned Parenthood. This is a nonprofit organization that is “based on respect for each individual’s right to make informed, independent decisions about health, sex, and family planning”(Who We Are). There are Planned Parenthood organizations all across America, but the on I will be partnered with is located in Charleston, South Carolina. I plan on making the most I can out of this experience, and my personal goal is to help others become more educated, and be safe in all of their future decisions. Planned Parenthood began in the early 1900's, when Margaret Sanger, her sister, and a friend opened America's first clinic for birth control in Brooklyn, NY. During this time, women's rights...
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...issues for the CCIC’s Learning Circle on NGO Engagement with the Private Sector. CCIC is grateful to the IDRC’s Canadian Partnerships Program for funding for the Learning Circle, including the production of this paper. The author wishes to express appreciation for the editing and other assistance provided by Brian Tomlinson of the CCIC, and for suggestions from other members of the planning group for the Learning Circle: Andrea Botto, Anne Buchanan, Tim Draimin, Philippe Jean, Brian Murphy and Lynda Yanz. 2 NGO Engagement with the Private Sector on a Global Agenda to End Poverty : A Review of the Issues Table of Contents 1. Introduction 1 2. What is this discussion really about? 2 3. Canadian NGOs: issues in advocacy, dialogue and partnership 3 3.1 Advocacy 3 3.2 Direct dialogue 6 3.3 Programming social partnerships and strategic alliances 8 3.3.1 What is driving the discussion of social programming partnerships and strategic alliances? a) Corporate interests b) Intermediary organizations c) NGO interests d) Government agendas e) Overlapping NGO-corporate interests? 10 10 11 12 13 14 3.3.2 Financial relationships 15 3.3.3 Strategic alliances and programming partnerships a) NGO and service / consulting firm partnerships b) Mining sector alliances and partnerships c) Codes of conduct for consumer goods 16 16 17 18 4. Cross-cutting issues 19 4.1 Approaches to social change for poverty reduction 19 4.2 Due diligence 19 4.3 Transparency and Accountability...
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...Advocacy and Homelessness BSHS 441 Joann Wherry 6/6/2013 Advocacy and Homelessness What is advocacy? The classic definition is simply “The act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support. “(Free Dictionary, 2013). To brand this definition more explicit to advocacy inside the Human Services field we need to add just a little more information. A more exact, directed to human services, definition of advocacy could be: to provide assistance to a certain population by supporting or communicating for them to attain the services in which they require. The amount of homeless individuals in America is disturbing. The need for advocacy amongst the homeless populace is in extreme igh demand today. “The recession will force 1.5 million more people into homelessness over the next two years, according to estimates by The National Alliance to End Homelessness.” (PBS, 2013). People find themselves homeless for a multitude of reasons. A lack of affordable housing and the limited scale of housing assistance programs have been the main driving force contributing to the current housing crisis. Homelessness and poverty have always been intricately interconnected. Poor individuals are regularly unable to pay for shelter, food, daycare, health care, and schooling. The main reasons why homelessness continues consist of stagnant or dropping incomes and less secure occupations which offer little to no benefits. Other less underlying...
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...Advocacy case study: Nigeria Advocating for the improvement of climate change legislation Challenge Every country in the world is being affected by climate change, some more obviously than others. Nigeria is particularly vulnerable to these changes; with a desert encroaching from the north and sea level rising on its southern coast, environmental instability is pronounced. Climate change has the potential to threaten all development sectors – food insecurity will affect health, whilst water insecurity will mean children and women walk further to wells. Fishing and agricultural livelihoods are also threatened. Climate change will therefore exacerbate existing problems and affect the poor the most. Catalyst VSO Nigeria has been working on this issue for several years under its secure livelihoods programme. Together with the Nigeria Climate Action Network (NCAN), VSO has advocated with government officials that Nigeria confronts the threat of climate change and mitigates its impact through research and forward planning. NCAN highlighted the need for a government body that would have legislative influence and be provided with budget allocation to champion climate change issues and promote cross‐department work. The advocacy work by NCAN and the International Centre for Energy, Environment and Development resulted in a bill being introduced to both houses of the Nigerian National Assembly. This, however, resulted in the pa...
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