4.1 Planning a health promotion campaign
Aim of the campaign is to convince 50 person from the Redbridge community to quit smoking giving them every possible chance of success. Smoking remains the leading cause of preventable death and disease in the Redbridge area, killing more than 200 people each year and 1,350 hospital admissions a year. Smoking causes immediate damage to the body, which can lead to long-term health problems. For every person who dies because of smoking, at least 30 people live with a serious smoking-related illness. The only proven strategy to protect people from harm is to never smoke.
Purpose Smoking is the main cause of preventable death in most industrialised countries. About a third of all deaths from cancer can be attributed to smoking, and at least 90% of deaths from lung cancer are caused by smoking. While the number of people aged less than 75 years who die from cancer is falling nationally, in Barking and Dagenham it is continuing to rise. Smoking is also responsible for about 17% of deaths from heart disease, and 80% of deaths from chronic lung diseases such as bronchitis and emphysema, so it is a major contributor to high premature mortality and decreased life expectancy in Barking and Dagenham (NHS, 2015).
My objective for this campaign are: reduce the number of smokers in the community, show the impact of smoking in their life, increase the knowledge about what means healthy living, increase the knowledge of the children about the impact of smoking not only in their life but of family life as well, extend quality of life and life expectancy. Help people who smoking to understand the impact in their lifes.
My target group are: all the People in Redbridge area, children, families, those who are suffering from health illnesses due to smoking,
