...Diabetes Health Campaign - Part I HCS/535 March 4, 2013 Diabetes Health Campaign - Part I Diabetes is a disease that has reached epidemic proportions. In the United States approximately 23.6 million people are affected by diabetes making diabetes the 7th leading cause of death (Healthy People 2020, 2012). Diabetes is a disease that results in the body either not producing or not using insulin properly. Complications from uncontrolled diabetes can result in devastating effects on almost every system in the body. Diabetes is so prevalent that the disease has become a national health objective in the Healthy People 2020 agenda. In 2010 North Carolina had approximately 700,000 adults with a diagnosis of diabetes (North Carolina Division of Public Health, 2011). The unfortunate reality is that approximately one-third of the people in North Carolina have not yet been diagnosed and the screening test, a simple blood test, has only been utilized by approximately 60% of North Carolinians (North Carolina Division of Public Health, 2011). Diabetes is a very costly disease and plays havoc on a person’s body. In this paper the subject of discussion is the public health issue of diabetes and its effect on the communities and population of North Carolina. Diabetes and Healthy People 2020 Healthy people 2020 continues the three decades old national program that is scientifically based and identifies national goals and objective that span over a 10 year period (Centers for Disease...
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...1. Introduction Media campaign basically means that when there’s a message need to be spread or creating awareness to a wide range audience, that’s where the media people will come up with a campaign and send out the messages through verbal communication. However, this paper will be discussing the media campaign on HIV/AIDS. The word AIDS is a chronic, potentially life-threatening condition caused by the human immunodeficiency virus called HIV. However, this particular disease can damage your immune system and HIV interferes with your body’s ability to fight the organisms that cause disease. On the other hand, this paper will show the campaign description in a very clear and organize way in which will give a brief view on the facts of the campaign surrounding. Furthermore, this paper will be discussing on the research and analysis of the strength and weaknesses of the media campaign on HIV/AIDS and also what are the success and failure in and out of that particular campaign. This part is essential because it provide a lot useful information on the media campaign on HIV/AIDS. In addition, the last part of this paper will consist the conclusion and recommendation of the campaign on HIV/AIDS. The part conclusion is basically the sum up of all of this paper on media campaign from introduction to research analysis and when comes to recommendation is where this paper will discuss on how will we able to improve on the campaign in the future in the sense of goals, strategies or even...
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...Change4Life: Government initiative to reduce Childhood Obesity in England Background Change4Life, a public health program in England, effective since January of 2009 and organized by the Department of Health is the country’s first national social marketing campaign to reduce obesity (NHS, 2009, pp. 13). More specifically aimed at families with children under twelve years old, the initiative seeks to reduce childhood obesity and foster healthy and happy children, who in turn grown into happy and healthy adults. In recent years, a rise in obesity numbers and a decrease in physical activity led the Change4Life campaign to challenge the behaviors of English families that lead to excess weight gain (Change4Life, 2009, pp.1). In hoping to eliminate obesity from the earliest stages of life, Change4Life works to not only adjust citizen’s weight, but their overall health and well-being through education and easily-accessible information. In essence, this campaign aims to encourage people to lead overall healthier lives, using the slogan “eat well, move more, live longer,” which is a message strong enough to have gained over a million individuals committing to the program since its inception over three years ago (NHS, 2012, pp.1). Aims and Objectives As mentioned previously, the Change4Life policy was aimed at parents and children to foster healthy living from childhood all the way into adulthood. Change4Life’s aim is generally to inspire a “broad collection of people,” including...
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...MARKETING PLAN for Capital Campaign 1 TABLE OF CONTENTS Summary……………………………………………………………………………………….3 SWOT analysis………………………………………………………………………….……3 Goal of the plan…………………………………………………………………………….4 Campaign Strategy………………………………………………………………………..4 Major Gifts & Nucleus Fund…………………………………………………………..6 Target audience(s)………………………………………………………………………..7 Campaign Leadership……………………………………………………………………7 Key messages……………………………………………………………………………….7 Specific actions…………………………………………………………………………….8 Appendix I Budgets Appendix II Timelines 2 Summary The Executive Director and the Board of Directors have decided to embark on a capital campaign to raise funds for a new state‐of‐the‐art facility that will house Pediatric, Behavioral Health, and Education quality services for children and families. The Campaign is more than just raising funds for a building. It is the vision of linking children and services at one location. The new building will allow the organization to expand the capacity of community based comprehensive service delivery. With the special lease option provided to us by the county we saw an incredible opportunity to enhance the lives of the underprivileged in our community by constructing a state‐of‐the‐art comprehensive facility that will house pediatrics, behavioral, & educational services at one location. The North West area of Miami‐Dade County is a multiracial, ethnically and linguistically diverse part of our community that includes significant numbers of low...
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...implementing the National Counselling and Testing Campaign in the Ga-Motupa Community in Limpopo Mushwana Sipho Simeon An assignment submitted in partial fulfilment of the requirements for the degree of Masters of Philosophy (HIV & AIDS Management) at the University of Stellenbosch Africa Centre for HIV &AIDS Management Faculty of Economic and Management Sciences Supervisor: Gary Eva March 2011 Declaration I hereby declare that the entire work contained in this document is my original work and I have not previously submitted the same work to the same or another institution for another qualification. All sources used are herein acknowledged and referenced. Date: 22 January 2011 Copyright©2011 Stellenbosch University All rights reserved Abstract The National Department of Health and The South African National AIDS Council (SANAC) jointly agreed to launch a massive campaign for HIV Counselling and Testing. The campaign was launched as an effort to step up and supplement and modify the programmes that are already running in the country, to fight HIV and AIDS. The campaign is known as the National HIV Counselling and Testing Campaign and it is based on the National HIV Counselling and Testing Campaign Strategy of SANAC (2010). The study aimed to investigate the impact of the campaign in terms of awareness levels of the benefiting groups...
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...purpose of the study, “Preventing the Spread Of Genital Warts”, is to decrease the spread of genital warts. The authors of the study used the EPPM, as a guide to understand why fear appeal campaigns tend to not work in certain public health issues. The purpose of this study relates to the EPPM because genital warts are a public health risk. By testing five hypotheses, supporting facts were found that predicted when and under what specific conditions fear appeal campaigns worked, more specifically genital warts. Considering that genital warts has been seen to cause more severe health implications for women, only females were asked to participate in the study. A total of 219 college females participated in the study. Women for the first three conditions, or hypotheses, were recruited through campus activities or from intro classes on campus. All women were approached in person and asked to be a part of an STD prevention study; In turn, if the individual agreed, they were given 1 of 3 randomly selected packets, containing a cover letter describing the study, a blank envelope, and either packet 1, 2, or 3. Packet 1 contained both the fear appeal message and a questionnaire; packet 2 contained only the fear appeal message; and packet 3 contained only a questionnaire. Students who received packet 1 and 2 were asked to read their message carefully while underlining important passages; and those who received an immediate posttest filled out the questionnaire. Afterward, the participants...
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...ON ERADICATION OF POLIO IN PAKISTAN & INDIA Contents Abstract 3 Introduction 4 Challenges that were faced 6 The impact of Social mobilization 9 Making the influencers a part of the programm 10 The role of media 11 Conclusion 11 References 12 Abstract Ever since the year 1988, there has been a challenge going on to eradicate polio. This has been possible because of the Global Polio Eradication Programme. This initiative has used various media resources to make people aware of the ill effects of polio thereby allowing immunization to take place all over the world so that this harmful disease can be combated. However one of the most challenging tasks that were faced during this initiative was to reach the far flung places which were poor in economy and had very little access to health facilities so that polio could be completely eradicated. The program used various strategies combined with research and innovation so that they could gain access to populations that had been unreached (Adedeji, Marquez, Moore & Gonzalez, 2007). Here in this analysis we shall be reviewing the challenges that came while conquering the polio battle in both India and Pakistan during the years of 2000 up to 2007. This case study will delve upon the following points: 1. The epidemiological aspect of polio 2. The data analysis 3. Strategies of communication used to make people more conscious It also deals about how findings are based on research projects...
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...Name: Live Right Eat Good. Aims: The aims of the campaign is promote a sandwich store and encourage eating the healthy option when hungry on lunch breaks or finishing work. Name: Live Right Eat Good. Aims: The aims of the campaign is promote a sandwich store and encourage eating the healthy option when hungry on lunch breaks or finishing work. The campaign will be promoted through bill-boards a recognisable person in the local area will be as a model in the promotion. Business cards will also be used. The campaign will be promoted through bill-boards a recognisable person in the local area will be as a model in the promotion. Business cards will also be used. Target Market: The campaign is targeting workers on who are their breaks, ideally industrial workers as they will need something that will give them amounts of energy for their practical work. Target Market: The campaign is targeting workers on who are their breaks, ideally industrial workers as they will need something that will give them amounts of energy for their practical work. In regards to this campaign and the products being used, the demographic has been selected as they will generate the most sales and profit. In regards to this campaign and the products being used, the demographic has been selected as they will generate the most sales and profit. Target Market Target Market Campaign Brief Why that target market has been selected is because on breaks at work, workers tend buy the quickest...
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...P2 – Public Health Today “The choices people make can have a lasting impact on their health. Improving patient care isn't just about treating people's individual diseases, it also means changing and preventing harmful behaviours which can improve and even save people's lives.” (Hscic.gov.uk, 2015) Health Care Campaigns help the well-being of individuals. Stoptober and the new smoking law Stoptober is a campaign which is England wide. The campaign encourages smokers across England to take up the challenge to stop smoking for 28 days. Celebrity Stoptober advocates, including the former England football player Ian Wright, Al Murray and Paddy McGuiness have pledged their support for the innovative campaign. Promotion of the campaign, which is backed by Cancer Research UK and the British Heart Foundation, includes ads on TV, radio and in the press, plus national media partnerships, posters, and in-pharmacy literature. People joining the campaign are able to receive support from a Stoptober pack, an online and smartphone app and a 28-day text support service. Research shows those who stop smoking for 28 days are 5 times more likely to stay smoke free. Stoptober will lend a hand to help smokers achieve this goal. Smoking is the biggest cause of premature death in England and each year it accounts for over 100,000 deaths in the UK and 1 in 2 long-term smokers will die prematurely from a smoking disease. As well as Stoptober, it has now been made illegal to smoke in a car with...
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...Social Marketing Campaigns and Children’s Media Use Social Marketing Campaigns and Children’s Media Use W. Douglas Evans Summary Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on ...
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...Discuss how different types of health promotion are used to benefit the health and wellbeing of individuals and the nation, using selected examples. The health promotion activities can include: • Health-risk advice • Health-promotion campaigns • Medical intervention Health-risk advice How does health-risk advice benefit the individual? – Drug awareness The health and wellbeing of individuals can be promoted in many ways for people to be able to get accurate information especially for adolescences to help them on improving their health and lifestyle. Drug awareness to adolescences is to inform them on the effects of drugs and the consequences of consuming these drugs. Different drugs have different effects. There are different categories of drugs which are stimulants,...
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...for a long time. The objective is for people to remember that Gerber is just as healthy and good for parents and baby if not better. Gerber is going to try and reach all types of parents and their families through out this campaign. Research has been conducted to find out average income and ages in households that we are targeting to help with price points. A thorough market analysis helped us learn whom we are going to get more involved with. Even though Gerber is already known for targeting parents and their young children we want this campaign to specifically include first time parents, parents that are expanding the family, stay at home parents, organic parents, parents on a budget, and parents who want to be as educated as possible about their children health and growth. We want to use many means of communication during this campaign to promote purchase motivation is that Gerber is more than just a familiar face they have a product that is right for every type of parent. We will mix the old and new with this campaign we want families to think “ Growing Up Gerber” for years to come along with the Gerber Baby original picture. All this will be accomplished with a very reasonable budget broken down explaining where money will be invested in this campaign. The end result will be more continued revenue and education for the families. Introduction: Gerber has been around since 1927 and is a very well known and established brand....
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...Media Campaigns for HIV/AIDS Prevention Reviews of mass media campaigns have a special interest for me. They demonstrate what can be done, and as importantly, what cannot be done, by relying on a 1P approach. I have talked about the 5% Solution before, and noted another review of mass media campaigns for changing health behaviors. This post focuses on the findings from a review of recent campaigns to prevent HIV/AIDS. What is interesting in this report are the comparisons it draws to reviews of earlier campaigns in this area as well as the current state of the art and science. The authors used seven principles to guide their analysis: (1) conducting formative research on and about the target audience; (2) using theory as a conceptual foundation; (3) segmenting one’s audience into meaningful subgroups; (4) using a message design approach that is targeted to the audience segment(s); (5) utilizing effective channels widely viewed by and persuasive with the target audience; (6) conducting process evaluation and ensuring high message exposure; and (7) using a sensitive outcome evaluation design that reduces threats to internal validity and allows causal inferences about campaign impact to be made. The question they explore is: to what extent have recent HIV/AIDS campaigns in the literature adhered to these principles? Noar et al (2009) began with a search of peer-reviewed articles appearing from late 1998 through October 2007. Mass media had to be a central or prominent part of a...
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...Assignment 2 Part A QUESTION 1 Table 1: Descriptive Statistics of Age | | n | Minimum | Maximum | Mean | Std. Deviation | Age (years) | 250 | 20 | 59 | 39.16 | 10.438 | Based on Table 1, the respondents in the sample have mean age of 39.16 years with a standard deviation of 10.438 years. The 95% confidence interval on the mean age is calculated as below: Y±1.96σnN-nN-1 =39.16±1.9610.4382502000-2502000-1 =39.16±1.96 0.62 =39.16±1.22 =37.94 , 40.38 Conclusion: We are 95% confident that the mean age of the population of the respondents with smoking habits is between 37.94 years and 40.38 years. QUESTION 2 Table 2(a): Descriptive Statistics of Income for Male | | n | Minimum | Maximum | Mean | Std. Deviation | Monthly Income ($) | 120 | 1800 | 5800 | 3605.83 | 1171.962 | Table 2(b): Descriptive Statistics of Income for Female | | n | Minimum | Maximum | Mean | Std. Deviation | Monthly Income ($) | 130 | 1800 | 5800 | 3746.15 | 1244.844 | Table 2(a) shows that the mean and standard deviation of the income for male respondents are $3, 605.83 and $1, 171.96 respectively. Table 2(b), on the other hand, shows that the mean and standard deviation of income for female respondents are $3, 746.15and $1, 244.84. (i) The sample mean is calculated as below: YST= NiYiN = N1Y1+ N2Y2N = 11003605.83+9003746.152000 = 73379482000 = 3668.974 (ii) (iii) The standard error is calculated as below: SE= 1NNi2Ni-niNi-1si2ni ...
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...Implementation of the IOM Future of Nursing Report Grand Canyon University NRS-440 Trends October 8, 2015 Health Care Transition The United States Health care system is in the mist of converting to a preventative, health management focus system from a treatment focused system. There has been plenty of benefits and trials during the transformative period, like as with any other changes. The Institute of Medicine (IOM) requested that a report be done that would bring clarity to and direct the nursing profession on their parts and conversions that nursing is going to face. In this essay the IOM report that was completed by the Robert Wood Johnson Foundation (RWJF) on the future of nursing will be explored. There will be discussion of the four nursing initiatives as well as the influence that the IOM report has on the nursing workforce in the near feature. The Future of Nursing Campaign for Action and rationale of state based action coalitions will be discussed as well as their intentions. IOM Report Summary The IOM and the RWJF instigated a study that would define the ideal approach in which nurses would be able to make positive impression on the health of the over-all public. This research began in 2008 and lasted two years; while compiling the necessary statistics to complete the report that was then released in 2010. The IOM report on the future of nursing shown emphasizes on four key components. McNeal stated in the IOM report that the first component that is important...
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