Premium Essay

Health Care Access

In: Social Issues

Submitted By qflow221
Words 817
Pages 4
Health Care Access Options

Lawanda Collins

HCS/490 Health Care Consumer-Trends and Marketing

July 14, 2014

Instructor: Lance Danko

Med Now is a walk in urgent care facility in Evans Ga. They offer an array of services to the public from immunizations to non-trauma emergency care. Their target audience in their marketing campaign is geared toward everyday care and issues. Their marketing techniques are geared toward a patient centered, family first, professional approach. Although their marketing techniques are viable; there are some things that can be done differently to reach a broader audience. Their target audience within the community are people in need of immediate care or services. Their audience is identified with the first paragraph of their welcome statement, “When you're not feeling well, the last thing you want to do is wait hours in a crowded waiting room not knowing when you will be seen. What do you do when your doctor's office is closed and you need medical attention? The all new MedNow Urgent Care Center at the corner of Columbia and Bel Air Roads provides a fast, affordable alternative when you need urgent care” (http://www.mednowurgentcare.net). This opening Statement clarifies exactly what services to expect from the organization. Their marketing strategy is very simple; to educate. Although it is simple, is it effective? Their web resource is very detailed providing information on the services they provide, Staff accreditations, location, new patient information and payment options. The goal is to gain the confidence of the audience by insuring them they well equipped and have the experience and training to meet their needs. They also go in depth by listing the equipment and capabilities on site, such as x-ray and an onsite laboratory. An informative approach in the healthcare industry has been proven to help influence the

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