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Late last week, during the Perficient 2010 Q4 Earnings Call, our CEO Jeff Davis stated:
“One of the things that you’re seeing…is a demand for transparency in healthcare, and consumerism in healthcare, and really focusing on the end consumer, and social media may well emerge as a strong play there.”
Social media is atwitter with similar sentiment. Our previous post, “Why Social Media in Healthcare?” resulted in important conversations on the topic during the first days of HIMSS 11. We have created this series, “Responding to Healthcare Consumerism with Social Media” in order to continue this important conversation. This series aims to identify the benefits and drawbacks of using social media and collaboration tools in healthcare, explore the doctor and patient communities currently interacting online, outline social media’s impact on the quality of care, and use current innovations to predict the future of social media collaboration in the healthcare industry.
We will begin this series by identifying the benefits and drawbacks of social media, and collaboration tools in general, for participating healthcare organizations. Ultimately, it is my hope that enthusiasm around these benefits, and problem solving around the drawbacks, will fuel creation of a more consumer-centric healthcare system. Benefits of Social Media in Healthcare
Quick Dissemination of Medical Information: There is a lot of bad medical advice available online, and healthcare patients are consuming this information at a record pace at their own parel. This highlights an incredible opportunity for healthcare organizations, by way of their marketing department, to demonstrate thought leadership in today’s most important healthcare topics, such as diabetes, allergies, and geriatric medicine. Through the dissemination of medical information that is accurate and actionable, healthcare

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