Health Services Marketing Test Quiz 8

In: Business and Management

Course Health Services Marketing
Test Quiz 8
Started 8/31/13 11:47 PM
Submitted 9/1/13 12:04 AM
Status Completed
Attempt Score 60 out of 60 points
Time Elapsed 16 minutes out of 1 hour.
Instructions
This quiz consist of 15 multiple choice questions and covers the material in Chapter 12. Be sure you are in Chapter 12 when you take the quiz.

Question 1

4 out of 4 points

Correct
In what channel system do two or more unrelated organizations combine resources to exploit an emerging marketing opportunity?
Answer
Selected Answer:
Horizontal marketing system.
Correct Answer:
Horizontal marketing system.
Question 2

4 out of 4 points

Correct
A producer hopes to obtain more dedicated and knowledgeable selling through which distribution strategy?
Answer
Selected Answer:
Exclusive distribution.
Correct Answer:
Exclusive distribution.
Question 3

4 out of 4 points

Correct
Wholesalers and retailers are examples of what type of intermediary?
Answer
Selected Answer:
Merchants.
Correct Answer:
Merchants.
Question 4

4 out of 4 points

Correct
When a single firm uses two or more marketing channels to reach one or more customer segments, it is called:
Answer
Selected Answer:
multi-channel marketing.
Correct Answer:
multi-channel marketing.
Question 5

4 out of 4 points

Correct
What is the first consideration in demand chain planning?
Answer
Selected Answer:
The target market.
Correct Answer:
The target market.
Question 6

4 out of 4 points

Correct
What system organizes groups of independent retailers to help them compete with...

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