Health Services Marketing Test Quiz 8

Health Services Marketing Test Quiz 8

Course Health Services Marketing
Test Quiz 8
Started 8/31/13 11:47 PM
Submitted 9/1/13 12:04 AM
Status Completed
Attempt Score 60 out of 60 points  
Time Elapsed 16 minutes out of 1 hour.
Instructions
This quiz consist of 15 multiple choice questions and covers the material in Chapter 12. Be sure you are in Chapter 12 when you take the quiz.

    Question 1

    4 out of 4 points
   
    Correct
    In what channel system do two or more unrelated organizations combine resources to exploit an emerging marketing opportunity?
    Answer
    Selected Answer:  
    Horizontal marketing system.
    Correct Answer:  
    Horizontal marketing system.
    Question 2

    4 out of 4 points
   
    Correct
    A producer hopes to obtain more dedicated and knowledgeable selling through which distribution strategy?
    Answer
    Selected Answer:  
    Exclusive distribution.
    Correct Answer:  
    Exclusive distribution.
    Question 3

    4 out of 4 points
   
    Correct
    Wholesalers and retailers are examples of what type of intermediary?
    Answer
    Selected Answer:  
    Merchants.
    Correct Answer:  
    Merchants.
    Question 4

    4 out of 4 points
   
    Correct
    When a single firm uses two or more marketing channels to reach one or more customer segments, it is called:
    Answer
    Selected Answer:  
    multi-channel marketing.
    Correct Answer:  
    multi-channel marketing.
    Question 5

    4 out of 4 points
   
    Correct
    What is the first consideration in demand chain planning?
    Answer
    Selected Answer:  
    The target market.
    Correct Answer:  
    The target market.
    Question 6

    4 out of 4 points
   
    Correct
    What system organizes groups of independent retailers to help them compete with large chain organizations through the standardization of selling practices?
    Answer...

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