Health StrategyNov 27, 2011
Oludotun J. Okanlawon
Riverview Regional Medical Center.
An HMA Facility Case.
Health Administration Capstone HAS 599
Dr. Danita Hunter
Leading Change at
THE SIX STAKEHOLDERS GROUPS FOR RIVERVIEW REGIONAL MEDICAL
The hospital employed approximately 700 people that include the following stakeholders, nurses and housekeeping staff, physicians, medical laboratory technicians, clerical staff and finally the patient as they are also considered a stakeholder in the Riverview Regional medical center.
TARGETS MARKET OF EXISTING PROGRAMS AND THE GAPS IN RRMC MARKETING STRATEGY
Part of the targeted program in which RRMC added to its existing program was the Heart and Vascular Center, by opening Heartburn Treatment center. The Heartburn treatment center utilizes a nurse manager which is quite similar to the management model employed in the ED. One of the diagnostic procedures involves PH monitoring using the Bravo capsule. This is targeted at potential patients; the “Nurse First” program emphasized the role of the hospital commitment to patient care. The first person a patient saw in the ED was basically a nurse, not other employees from the registration department. All these sets programs are aimed for total delivery of good health care. Another set program that was utilized is the Emergency Department utilized a computerized protocol system approved by the ER physician that aided in the triage of patients. These is targeted at physician, the one call Scheduling” program attempted to simplify the admission process for physicians.
The purpose of the admitting physician is meant to call a dedicated number at RRMC where staff could schedule appointments with any department at RRMC for preadmission testing, anesthesia, surgery scheduling and so on. The purpose of these is aimed at individual and potential employers, the MedKey system employed computer technology in order to streamline patient registration and admission...