...integrated relationship between suppliers and customers. Healthcare SCM involves procuring resources, managing supplies and delivering goods and services to patients and healthcare providers. The SCM in healthcare is not limited to medical supplies only, it also involves technology, consolidation and partnerships within the supply chain. The healthcare SCM is composed of key internal and external players namely, producers, purchasers, and healthcare providers. Producers include pharmaceutical companies, medical products companies, manufacturers of devices and information systems, etc. Purchasers include pharmaceutical wholesalers, medical-surgical distributors, product representatives,...
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... Eric Oestmann Introduction NextGen is a user-friendly health information exchange product that offers solutions to the interoperations of medical facilities. They offer a system that is customizable to a specific facility type or specialty, and have even been called, “…one of the leading providers of information technology (IT) solutions…” (Michelle Rovner 2012). I have used this system in a few different medical clinics that I have worked in and I can vouch that it is a good system. The Current Uses of Technology In The Management of Healthcare Information. Technology is no longer frivolous benefit in the healthcare setting it is now a necessity. The many tools that technology gives in the healthcare setting are allowing the space saving capabilities of using laptops in exam rooms, documentation via templating, scheduling, referrals, billing, e-prescriptions, electronic documents, patient portals, and electronic imaging. With the implementation of a health information exchange (HIE), it increases the accuracy, safety, and speed in which a provider can give excellent care to patients. The Need for Implementation and Integration of Electronic Information Systems In a Healthcare Setting. All healthcare facilities need to provide medical professionals the most advanced technology that is available for their staff to use to assure more efficient patient care. NextGen allows providers to search for a lab in a second, or instantly see what care a specific patient has received...
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...will get the knowledge of what type of information should be included in the final decisions of starting a product or service. Knowing what marketing means to a certain product or service, is the first step in completing a Marketing Plan. Knowing what type of market, that one would want the product or service to attract attention from, is up to the producer of that service or product. Having done research prior to the production of the service or product is the best thing that can be done. After all factors have been thought about, the price and distribution channels can help make the product or service a success. With the information that is available within this paper, one will be able to determine what decisions would be best for a different product or service. Marketing is the purchasing and selling of a service or product to either, consumers or businesses. But that it has much more to do with the environment in which this product or service is being provided. Marketing of any product or service can help or hurt the promotion of the product and the business. The service that was chosen to do further research was Home Healthcare Services. The Home Healthcare Service that was chosen is New Horizons Home Healthcare in Rock Hill, SC. This is a very well-respected company that delivers services in: Assisted Living, Micro-Community, and Alzheimer's Care. This home healthcare service is located within minutes of a well-known hospital. New Horizon's Home Health Care Service helping...
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...BCRC document: China - Healthcare Providers. Business & Company Resource Center ________________________________ Datamonitor Industry Market Research , Feb 13, 2012 pNA China - Healthcare Providers. Full Text: COPYRIGHT 2012 Datamonitor MarketDefinition The healthcare providers sector is valued as total expenditure on healthcare in each country. This includes final consumption spending on healthcare goods and services. Goods and services in this sector include inpatient, outpatient, long-term medical care, medical goods including pharmaceuticals and supplies, and collective services such as administration requirements. Public spending (e.g. by national and local governments, social security schemes) and private spending (e.g. payments made by private-sector health insurers and individual out-of-pocket expenditures) are both included. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. For the purposes of this report, Asia-Pacific comprises Australia, China, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand. ResearchHighlights *The Chinese healthcare providers sector is expected to generate total revenue of $303.9 billion in 2011, representing a compound annual growth rate (CAGR) of 15.9% between 2007 and 2011. *The outpatient care segment is expected to be the sectors most lucrative in 2011, with total revenue of $106.4 billion...
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...This essay will explain the difference between marketing in the Business and Healthcare industry by discussing the key aspects and impacts of the external environment with each industry. I will develop and address the issues presented by customers want and needs in aspect of the healthcare professional and debate the need for marketing in the hospitals versus clinics. As a healthcare provider of a clinic, explanation will be given to differentiate the advantages of my clinic of choice versus other clinics. Marketing and business development in the business industry are processes of cultivating ongoing relationships that lead to deep trust and long-term value-exchange between the business and their stakeholders to develop and maintain purpose-based relationships. Marketing is all about putting customers/patients at the heart of the business and responding to their needs and wants toward implementing a mission and goal. In a challenging economic climate, the customer needs to trust that the product offers something unique in terms of style, quality and sustainability - these all derive from strategic planning. Business ethics can be powerful marketing tool and should form a key part of your marketing strategy when combined with the quality and style of the product. Dell Computer is a great example of bold and daring marketing that has endured. When the computer industry was employing nothing but conventional wisdom and selling through complicated and profit-draining distribution...
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...data’ revolution in healthcare Accelerating value and innovation January 2013 Peter Groves Basel Kayyali David Knott Steve Van Kuiken Contents The ‘big data’revolution in healthcare: Accelerating value and innovation 1 Introduction1 Reaching the tipping point: A new view of big data in the healthcare industry 2 Impact of big data on the healthcare system 6 Big data as a source of innovation in healthcare 10 How to sustain the momentum 13 Getting started: Thoughts for senior leaders 17 1 The ‘big data’ revolution in healthcare: Accelerating value and innovation Introduction An era of open information in healthcare is now under way. We have already experienced a decade of progress in digitizing medical records, as pharmaceutical companies and other organizations aggregate years of research and development data in electronic databases. The federal government and other public stakeholders have also accelerated the move toward transparency by making decades of stored data usable, searchable, and actionable by the healthcare sector as a whole. Together, these increases in data liquidity have brought the industry to the tipping point. Healthcare stakeholders now have access to promising new threads of knowledge. This information is a form of “big data,” so called not only for its sheer volume but for its complexity, diversity, and timeliness.1 Pharmaceutical-industry experts, payors, and providers are now beginning...
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...Position The success of Metabical product launch is critical to both CSP company and to the marketing director Printup. In order to achieve the long-term steady market goal, CSP need to identify their optimal target customer, appropriately position the Metabical product, and implement an efficient communication strategy. CSP should treat overweight women with BMI less than 30 at the age between 25 and 65 as their optimal target customer for the Metabical pill. Based on the product advantage, Metabical should be positioned as the most effective, safe, sustainable, and leading prescribed weight-loss product on the market. Communication strategy will be the most crucial part of the marketing strategy. CSP should target at healthcare providers and end consumers to ensure the efficiency of customer communication. They should focus on addressing the different concerns that those two groups hold. Utilizing advertising, promotion and pubic effort, and sales force is the right marketing strategy for CSP. However, CSP should not ignore the effectiveness of celebrity spokespeople to market the product. The support program is an essential part of the marketing communication strategy. An organized timeline for the marketing strategy will make sure the implementation of the strategy. Argument According to the market research and study, CSP should target at over weighted women at the age from 25 to 65. More specifically, CSP should target at women with BMI less than 30 to ensure the effectiveness...
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...HSM 544 FINAL EXAM To purchase this visit following link: http://www.activitymode.com/product/hsm-544-final-exam/ Contact us at: SUPPORT@ACTIVITYMODE.COM HSM 544 Final Exam Study Guide The final examination for this course is comprehensive, and it emphasizes key concepts from all weeks of the course. 1. Identify the major tasks of economics and discuss why they are important. What are their roles in organization management? 2. Identify and discuss the factors that influence the demand, in turn healthcare economics. What factor do you believe has the greatest impact on healthcare economics and why? 3. Discuss the role of all parties (patient, providers, and payers) to contain costs. Analyse the impact of cost-containment efforts on the rising cost of healthcare. 4. What are the primary steps in a production function analysis? How would you apply these steps in a healthcare organization? 5. Discuss the connection between redistribution and social insurance 6. How does the role of non-profit healthcare organizations differ from profit healthcare organizations? 7. Discuss the concept of managed care. Why was it created? What were its goals? Have these goals changed? Has it worked? How it can be improved? Pick one of the previous questions for your initial post; all of them will be discussed throughout the week. Wishing you all success on your final exam! Activity mode aims to provide quality study notes and tutorials to the students of HSM 544 Final Exam in order...
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...Running Head: MARKETING AND THE HEALTHCARE SYSTEM Marketing and the Healthcare System Rondelle T. Petersen HSA 315 May 6, 2013 Prof. Donna Pearson Piedmont Atlanta Hospital – a 488-bed, private, not-for-profit hospital – is a leader in patient care that’s helped the Atlanta community gets better and stays well for more than a century. Named the top acute-care community hospital in metro Atlanta in U.S. News and World Report’s Best Hospitals list, Piedmont Atlanta consistently ranks in the top five among metro Atlanta hospitals in patient satisfaction scores. Piedmont Atlanta combines a personalized approach with innovative technologies to deliver treatments that set a new standard for excellence in care, including a state-of-the-art cancer center that offers complete therapy, disease management, prevention and wellness. In addition, our team is active in the research and development of advanced treatments and procedures aimed at delivering better patient outcomes. As the health care needs of the population grow, so do the opportunities for health care organizations and providers to meet these needs. Competition is growing, however, requiring health care providers to become increasingly savvy about marketing strategies. They need to effectively target potential clients with messages designed to increase awareness of their services. “The decision makers in health care are not always immediately apparent. Some providers wrongly focus on the consumer market...
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...Healthcare Provider Websites Mich Kings Reading Area Community College HCM 311-70 Kenneth Bowman March 22, 2012 The new era of modern technology travelling at lightning speed, in just twenty-five years we’ve evolved from the days when a computer system took up an entire floor of an office building, to the evolution of the “smart” series – the iPad, iPhone, storing information in a “cloud,” etc. These new devices have made accessing technology all the more real, and instantaneous. While this may be a challenge for some, it’s heaven sent blessings for others. We’ve evolved from the pony express delivery system, to the instant messaging system. We’ve gone from landline home phone service, to utilizing wireless phone service. Without a doubt those who are hesitant to get on board, will be left behind. Technology has finally wormed its way into our healthcare system. The age of paper documentation, is rapidly dwindling, this is quite evident in large healthcare systems. Because of the expedient nature of accessing information, many companies, are now utilizing the internet as a means to tout their companies’ product and what they have to offer. Without a doubt healthcare is steadily becoming a full fledge business. As such, healthcare providers are now surging to the forefront, in an attempt to enable consumers become better advocates for themselves. Provider websites are now more user friendly. It’s to a company’s advantage to have a website that its consumer can navigate...
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...Doctor Will E-See You Now Background American Well is the brain child of Ido and Roy Schoenberg. Brothers, cofounders, and physicians they founded this online company in an attempt to improve access and change the delivery of healthcare. By having physicians available online, it changes the interaction between patient and provider. In today’s healthcare model, the patient is subject to the provider’s schedule and may have to wait days, weeks, or even months to obtain an appointment. American Well’s vision of the healthcare delivery model is to use the internet to connect the patient and the provider together within minutes. American Well was developed at a time when the demand for computer-based tools to collect, manage, communicate healthcare information and transactions was high. For American Well, this turned out be perfect timing. Physician adoption to new technology and payors willingness to reimburse for electronic communication paved the way for American Well to build their platform and move forward with a different model of healthcare delivery. Key Issues * HIPAA – IT Platform of American Well must be HIPAA Compliant * AMA assigned descriptive phrases and numeric codes to electronic, online communication between patient and providers. * Payors do not reimburse without a code. * However, most insurers still do not cover online services due to concerns over privacy, security, and patient demand. * American Well’s value propositions: * Value...
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...Kaiser Permanente (KP) is a well-known example of a fully integrated healthcare delivery system (IDS). It uses a “closed-group” staff HMO model, which implies that it is a payor and a provider of healthcare services. Through tight integration of its clinical services, KP offers one-stop shopping for most services including hospitalization, outpatient offices, pharmacy, radiology, laboratory and surgery. It uses care pathways, innovative IT Systems to derive Insights and lessons for improving patient outcomes and places a strong emphasis on Preventative Care. KP enables constant patient communication and continuously strives to achieve its ‘Home as a Hub’ goal of providing care. Thus, using the Single Connect Model, KP engages in a pro-active strategy. KP operates within the US managed Healthcare Industry. Over the last 2 years, the implementation of the Affordable Care Act (ACA) created significant opportunities for insurance providers by opening up an untapped market of individuals who were previously uninsured, and combined with increased premiums, resulted in higher Operating Results. Most recently, we witnessed the announcements of mergers and acquisitions among 4 out of the 5 largest insurance providers (Aetna’s merger with Humana for $37 billion and Anthem‘s acquisition of CIGNA for $54 billion). In 2014, KP had 9 million members and annual revenues of $ 56.4 billion, thus, creating big opportunities for high volume Suppliers, while increasing KP’s bargaining power. KP...
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...Assignment 1: Product Development HSA505 Product Development Today social media is one of the most talked about and the most used form of communication among many generations we see today. They vary from parents, students, athletes, companies, business, consumers, organizations and other various forms of social networking. Social media allows users to share, exchange, collect; information, ideas and pictures/videos in networks via laptops, cell phones, IPADS, or any other mobile device that may have access to virtual communities or networks. As social media replaces old fashion ways, many healthcare providers such as hospitals are jumping on the social media wave to enhance its market potential against their competitors to have an advantage. New technological advancements have made their way to healthcare providers which are going unseen by patients and consumers. Qualified staff members and doctors are being employed; new improvements to the internal and external within hospitals are being made. Without the use of social media these aspects can be overlooked by just walking into any healthcare facility. One way of presenting these new ideas, advancements and changes is by the use of social media, to reach a wide variety of people. The way I would build my hospitals brand is simply by creating a social media app specifically for our healthcare facility. By creating this app for cell phones, IPADs, tablets and any other smart devices that may connect to a network...
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...The problem with the current healthcare system. There are many problems with the current healthcare system in the United States (U.S.). Most of these problems stem from the fact that it is not really a system in the proper sense of the word. The healthcare system is really a patchwork of entities with their own goals and priorities. The “system” is unequal in access, costs of services, and quality. One of the major problems with the healthcare system is that healthcare services are seen as a product under the market justice theory. Healthcare services are really not comparable to most products because they are a necessity for all people at some point in their lives. One thing that makes accessibility a difficult issue is that insurance is required for most to be able to achieve access. Insurance in turn requires a job that offers coverage that is worthwhile and affordable, however, many jobs do not offer worthwhile, affordable, or any coverage at all. This is also a problem when a person becomes unemployed. Another problem that inhibits access is the high cost of services for many people. While accessibility may not be an issue for some there is also the issue of inequality of the costs of services. Unlike many other countries where the prices of services are more transparent or equal in the U.S. many factors determine the cost of one particular service to an individual such as where the patient lives or what their insurance covers. This leads to the problem of those...
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...Important Force in the Transformation of Healthcare 1. Introduction As we enter the new decade, healthcare for an aging population is a top-of-mind issue for government policy makers, business leaders and consumers alike. Healthcare costs have been steadily increasing, and a growing number of healthcare providers and patients worry that the recent budget crunches faced by healthcare providers will affect patient care in the years ahead. Healthcare providers are taking advantage of the American Recovery and Reinvestment Act (ARRA) stimulus funding to launch telehealth initiatives to face down some of healthcare’s most daunting challenges. According to the American Telemedicine Association: "Telemedicine is the use of medical information exchanged from one site to another via electronic communications to improve patients' health status. Closely associated with telemedicine is the term 'telehealth,' which is often used to encompass a broader definition of remote health care that does not always involve clinical services. Videoconferencing, transmission of still images, e-health including patient portals, remote monitoring of vital signs, continuing medical education and nursing call centers are all considered part of telemedicine and telehealth." Following decades of media attention focused on the potential for telemedicine to transform health care delivery, the technology has matured, as has the acceptance of its use among providers and payers. 2. The Value of Telehealth/Telemedicine ...
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