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Healthcare Tourism in India

In: Business and Management

Submitted By wy1632001
Words 488
Pages 2
Promoting Healthcare Tourism in India Case Briefs

With the world-class medical expertise, nursing care, and the low cost, which is almost one-sixth of treatment expense in developed countries, healthcare tourism in developing countries shows a great trend in the future. In the view of the huge and ever-expanding market, a number of countries were actively promoting healthcare tourism, including Thailand and Singapore, etc in Asia.
How should India position itself as a healthcare tourist centre? There were several important strategies to be addressed in the proposal. India had strong competitive advantages to take on an increasingly important role in this sector. However, the current reliance on players in the private sector to foster and meet overseas demand was not sufficient to maximize business opportunities. Support from the Indian government in terms of a comprehensive, well-designed expansion plan was also needed. Furthermore, India should clarify following alternatives: Should India emphasis more on capabilities in complex medical treatments or its vacation aspect? Should it aim at attracting foreigners from nearby countries or long-haul visitors from America and Europe?
India has a long history on the tourism in term of culture, architecture, yoga, pilgrimage. As new developing high-tech country, India also has advantage in medical treatment because of its competitive medical price and service quality. However, medical treatment needs strong support by the government in term of policies. In view of these facts, the strategy of the Ministry of Health and Family Welfare s should be in line with these advantages and characteristics. Thus, from my perspective, India should focus on complex medical treatments more. Considering another fact, the most of India’s nearby countries are developing countries with similar culture. The healthcare tourism is not that

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