...profit. There are other firms that involve in the industry of frozen food, so McCain is not the only producer of chips, rather it competes with other firms to win the largest portion of market. In addition, the entry or exit from this market is not restricted. As a result, we can conclude that McCain is a competitive monopolist as it seeks to take control over this industry. In 2005, a challenging environmental factor was facing McCain. The concerns about obesity were rising dramatically, especially in children, as over 22 million children under the age of 5 and around 155 million school-age children worldwide were severely overweight.¹ McCain's view is that its chips can and do play a role in a healthy balanced diet and it is continually finding ways to ensure that its products are as healthy as possible, for example, McCain dictates product standards to the potato growers that supply them, and it may choose to have more vertical control (i.e., direct ownership) over the processing, packaging, and distribution stages of the supply chain for their french-fries because these practices may entail sophisticated production techniques that are best performed in-house.² In response to the challenge, McCain made a SLEPT analysis to study the social, legal, economic, political and technological factors that affect the company business, and as a result they made the following changes and adaptations: 1. Quantities usage reduction of salt and oil. 2. Usage of sunflower oil instead...
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...Why use a smart phone? Why use a smart phone ? Everybody has a cell phone and the majority of us have a smart phone. Smart phone plays an important role in our daily life. You can see whenever in the street or metro, millions of people use smart phone. Why smart phones so popular around the world? I will start my topic now, why use a smart phone? It is universally acknowledged that we can use a smart phone not only chat or text with others but also play games, read books, listen to the music, surf on the internet. Sometimes we can even say that smart phone is a small computer. Obviously, we use smart phone as an entertainment tool. Firstly, smart phone can be used as an audio player. It can provide you the music whenever you want , like everyday in the metro, music is necessary for me. Secondly, a smart phone sometimes can be instead of e-book. Although I think that E-book is popular nowadays, you don’t need to buy it if you have a smart phone. In addition, downloading books in phones instead of buying books in stores also means that you are an environmentally friendly person. Simultaneously, many games are free to access if you are tired from work or study. Finally, smart phones can be used in different ways so in my opinion, using a smart phone as an entertainment tool can make our life becomes simple and colorful. Do smart phones have bad effects on our study? No way! I know that many people have an IPHONE as someone asked last week. For me as an example, I use IPHONE...
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...an important part and with every passing day each and every consumer is getting known to this. Health/wellness which was recently considered as a niche concept has managed to gather a mainstream audience in today’s time. Consumers today want to have total control about their look, how they feel and this is driving purchase decision across major categories like food, beverages , personal care and services. In response to this marketers have launched major products and even services that contribute round 600 billion INR to the wellness market in India .This industry is continuing to grow and it still remains a fraction which is about 4 % or less of the overall consumer expenditure in India. Indian consumers have shown a wide display of behaviour characteristics right from passive where demand of such wellness products is very less to believers for whom wellness is an integral part. Thus it is very important for the wellness players to identify their target segment or core consumer target, so that they can align their value proposition with specific needs of this segment. The scope in the wellness market in India is immense–even a 1% increase in consumer expenditure can potentially create an additional opportunity of six billion INR for wellness players. Today’s young consumers are increasingly driven by wellness choices. They are likely to form the foundation for a more evolved and mature consumer base in a decade. This evolving consumer base will provide the momentum for growth...
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...preserve it in order to lead a healthy life. In my case, I have greatly abused my health state in recent time. When I was in India, I used follow a healthy diet plan thanks to my mother. But when I came to Canada, my diet plan degraded drastically. My health is downgrading which I feel many-a-times. I suffer from acute migraine pains, low hemoglobin and high stress. Sometimes I feel sudden blackouts when working under stress full situations. I have been frequent to clinics due to my poor health. These all problems not related to my family medical history. My father and mother are enjoying a healthy life due to their healthy food diet. My level of physical activities are fair and I try to keep it moderate with my daily calorie intake. My everyday diet roughly consists of following items: * Breakfast – Cup of Milk accompanied with couple of bananas or apples. * Lunch – Cup of regular coffee sometimes with a donut or a bagel. * Dinner – Any junk food which is available from any nearest outlet. Compared to “Health Dimensions”, my health status in general is not good. Health Dimension | My pre-test rating | Physical health | 2 | Social health | 3 | Emotional health | 2 | Environmental health | 2 | Spiritual health | 2 | Mental health | 2 | Occupational health | 4 | My physical health is somewhat unhealthy. My condition of health is mostly due to my unhealthy diet and less physical activities. My social health is somewhat healthy. Except my occupational...
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...McDonald’s and Obesity Memo Chutian Chen MBA 603 03/22/2016 Q1: What McDonald’s need to respond is to change the traditional image. When Ronald McDonald represents the unhealthy lifestyle, people will avoid eating them. I think there is no need to eliminate Ronald McDonald in its ads, because Ronald McDonald is a symbol of McDonald’s. What they need to do is to take steps to change people’s thought of McDonald. If in ads, Ronald McDonald sell healthy salad or fruit to children, people will change their mind when think about McDonald’s. Q2: So, for fast-food companies, they only have one choice between pay 1.5% tax on their ad budgets and add health messages to their commercials. That’s a great way to solve the dilemma between the growing in food market and the rising of obesity. The first advantage of the law is the food company have to pay something to help government solving the obesity problem. Second, the law can force food company focus more on the obesity problem, and give them a chance to change their stereotyped image in public. For McDonald, I highly recommend them adding health messages to their commercials. As we all know that, for the most of giant food companies, ad budget is a large portion in their annual budget. 1.5% tax on their ad budgets can be an unaffordable burden for them. If McDonald choose adding health messages to their commercials, they will gain many benefits. First, McDonald has a very specific segmentation, so the ad with health messages...
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...with a friend or family member every day. Intellectual health: I read at least one chapter of the book I choose once a day to stimulate my mind, and stay mentally active. Environmental health: I keep my house clean and organized so I am environmentally healthy, and it also makes me feel happier. Emotional health: I talk about my issues that are concerning me with someone before they build up inside and cause stress in my life. Spiritual health: I read the bible and stay connected with my higher power at all times. Part 2 In approximately 125 to 200 words, describe health and wellness in your own words using the ideas and concepts for each of the six dimensions of health. To me health and wellness is a variety of different aspects in my life. These things combined together make up my health and wellness. Having good physical health means to me just simply doing what I can to try in stay active. This might not be enough but it is what I feel I am able to maintain on a daily basis. As well as being connected to other people provides social structure in my life, and helps prevent feelings of loneliness, and isolation. Reading is also another aspect of my daily attempts to stay healthy. I chose a book that interests me, and read at least one chapter every night before bed. Keeping my home and life clean and organized allows me to prevent illness...
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...Community Health Nursing C229 WGU Community Health C229 One of the more serious problems that the Southeast Queens Community is facing is obesity. Obesity has led to many other health concerns in this community such as Type 2 diabetes , heart disease, stroke, and even certain cancers. This presentation looks into who is at risk, and why? And what can be done to help this community. B1. Description of Community The Southeast section of Queens, NY is 1.802 square miles with a population of 34,929 people. (U.S Census Queens County Quick Facts, 2010, para. 2) The population density is 19,388 people per square mile. The community is a very diverse community and home to many foreign born natives mainly from the Caribbean. The neighborhoods are made up of lower to middle class people. The homes are mostly consist of single one and two family detached dwellings and semi attached homes. 75% of the homes observed were well maintained, 25% were in need of repair. The average age of the homes were approximately 50- 60 years old. There are many indicators of ethnicity in the community for example the West Indian restaurants, (Bodegas) which are usually Spanish or Arabic owned corner stores that are mini supermarket. Dominican beauty parlors, Churches on almost every other block, many liquor stores, laundry mats, and dollar stores. B2. Discussion of Health Concern The health concern I discussed during my field project was obesity. The...
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...Good and poor examples of executive summaries This is a GOOD example from an Accounting & Finance assignment. Footnote Executive Summary This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. All calculations can be found in the appendices. Results of data analysed show that all ratios are below industry averages. In particular, comparative performance is poor in the areas of profit margins, liquidity, credit control, and inventory management. The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management.Recommendations discussed include: improving the average collection period for accounts receivable· improving/increasing inventory turnover· reducing prepayments and perhaps increasing inventory levels The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail...
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...Psychology of Health in the Workplace Sarah Calame HCA 250 January 22, 2011 Wakita R. Bradford Psychology of Health in the Workplace A good attitude can go quite far in making the workplace a more tolerable place to be. What’s more, having a healthy lifestyle can make it easier to deal with the smaller nuisances that seem to pop up daily. Health psychology is concerned with understanding how biological, psychological, environmental, and cultural factors are involved in physical health and the prevention of illness. Recent advances in psychological, medical, and physiological research have led to a new way of thinking about health and illness. A person’s home life may actually carry over to their performance at work, leading to poor performance and bad reviews. The choices we make and the way we treat our bodies not only affects our personal health but also our mental health. Health concerns can be carried over to the workplace causing unwanted stress in an environment that is already somewhat stressful. With the daily tasks that our jobs require of us added stress can make the job that much more difficult. Lack of sleep making it hard to concentrate on the talks at hand, irritated with other employees, and just plain unable to do what is required of us. An unhealthy diet can make us sick and unable to complete the job needing done and mental stress on top of a possibly already stressful job can cause even more health problems physically. Employees may find themselves...
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...Is it possible for the old to resist Pepsi cola? CONTENT Introduction 3 Definition 4 The study 5 Discussions and analysis 6 Suggestions 9 Conclusion 10 Introduction Since Pepsi Company was founded in 1902, managers in this company have always endeavored to improve Pepsi cola to make it adapt to the changing market and then to seize the market further. They occasionally distribute questionnaires and make surveys to know about consumers’ psychology as managers attempt to change the production method and find appropriate advertising ways to satisfy consumers’ needs (Bowles Jr et al, 1984). However, some surveys still indicate that the sale of Coca-Cola is larger than that of Pepsi Cola. The factors resulting in Pepsi Cola only in the second place in the competition are diverse, however, this article only explores whether the old group, which accounts for the majority of population, especially in developed countries, refuses this kind of soft drink or not and whether the factor of health indeed plays a crucial role in the old’ s purchase. This article has been organized in the following way. The definitions of consumer, consumer behavior together with health are explained in the first part. In the second part, an experiment is introduced about who has reading nutrition labels habit and the findings are also listed. The third and fourth parts are the extension of the second one, that is, analysis of the findings and some reasonable suggestions to the company...
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...met, enabling them to grow into healthy secure beings. This thesis explores the physical and psychological needs of a three year old child, and how they can be met in a childcare setting in order to promote successful mental development. In the following writings these needs will be explained. It will be examined how these needs can benefit a child in their development and how individuals can be motivated whilst looking at the UK childcare standards of the Statutory Framework for the Early Years Foundation Stage. What are physical and psychological needs? To understand how one can support a child’s mental growth, the physical and psychological needs of a child must be identified. As will be shown in the following writings, these needs are both of equal importance. Physical needs are the basic rights and requirements that every human being needs to survive. Included in these needs are water, food, fresh air, shelter, a safe environment, rest, and a healthy diet, to name a few. Water and food are important for physical development as they strengthen a human’s immune system, and together with a healthy balanced diet promote physical growth and development of individuals. As a growing three year old child actively interacts with their environment these physical needs are important to assist them in learning on a day basis. In a childcare setting, it is the duty of practitioner to guide a child through the importance of having a healthy diet, and encourage the child...
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...[This ad is brought to you by Hotspot Shield. For more info, visit us.] [To keep Hotspot Shield free we display ads. Click [X] anytime to stop the display of ads.] Advertisement Home About Site Preserve Your Article Content Quality Guidelines Disclaimer TOS Contact Us 604 words essay on Attitude Arpita What is really the essence of the word attitude? Attitude is the very gist of an individual's way of thinking; it is an individual's ideals, his concepts of right and wrong, and all his/her aspirations. In a nutshell, attitude can be defined as the totality of the individual himself. Man is, I'd say, what his attitude is. His thinking, his views, his likes, and dislikes are all enveloped in the single word i.e. 'attitude'. The next point for us to understand that we discover how these attitudes grow in an individual, are they inborn or are they a later growth in man's life. To this question, the answer is that, yes, some aspects of an individual's attitude are inborn, inherited and taken in due to his/her circumstances. This is because what an individual grows with, has got to have an influence on his life's pattern and his personal thinking, which account for his attitude. However, as he grows, and comes out of his shell out of his very personal circumstances, and develops his own attitudes to several things. Though at this stage of his being a grown up person, some changes may occur according to the needs of the...
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...Target Market Baby Boomer Or Muppies Marketing Essay As a parent, they are worry about many things which they give to their child. Such as, what should they feed, which school should they send him/her to, or what kind of toys able to help in educating them, give them extra knowledge. They might also worry about the toys which they bought are suitable for their children. If the child is newborn between age 0 to 2, parents must make sure the toys are safe enough, and it should be large enough to avoid choking hazards. Therefore, they are willing to buy good quality toys which are really safe to their children. For example: the truck toys which the color will not fade easily as the child might accidently swallow the colors. Product In the exchange process, many benefits obtained by consumers that having a good services with a tangible and intangible attributes. Products in marketing mix are separate into two types. That is internal considerations and external considerations. Internal considerations are when we are producing the product, we need to know about what are the costs of developing, producing, distributing, and selling. Firstly, we must have a plan to avoid wasting money. External considerations are after produced the product, producer need to think what of the best product serves consumption patterns for the target segment. Is the packaging can attract consumers; how about the transportation, usage, and disposal of the product. The consumers will like to compare the...
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... 2.5. Research | 8 | 2.6. Motivation | 9 | 2.7. Disposition, Recylce and Reuse | 10 | 2.8 Group Influence | 11 | 3. Conclusion | 12 | 4. Appendix | 13 | Introduction ‘Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires’ (Solomon, 2010, p. 33) We chose Le Marché supermarket to record our observations. Marché Retail Pvt Ltd, has been in the food business for the last 20 years. Well located, aesthetically designed and well stocked with the best from across the globe, the large format stores under the brand name Le Marché. Le Marché caters to the food requirements of people at every level. By offering the convenience of shopping in comfort, assisted by customer focused staff, and a wide selection of exotic and basic groceries to choose from, Le Marché aims to be the preferred destination for food shopping in India. We visited the store on 27th October around 5 pm and recorded our observations. To record our observations we kept in mind the various components of Consumer Behaviour, like: * Meaning * Learning * Self Concept & Personality * Culture * Research * Motivation * Dispositon * Group Influence Observer 1 (Meaning) Consumer Meaning differs with respect to an individual, his past experience, his future...
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...OrContents Part III/ The usefulness of motivational theory for managers. 2 1. Distinction between Maslow’s Theory and Hertzberg’s Theory of motivation 2 2. Application for Manager 3 3. Apply to LG Electronics 4 Part IV. Understand mechanisms for developing effective teamwork in organizations 4 4.1. Explain the nature of groups and group behaviour within organisations. 4 A. Definition 4 1. Group and group behavior 4 2. Group norms 7 3. Group decision-making 8 4. Group contribution 10 5. Formal and Informal group 11 6. Advantages and disadvantages of informal organisation 12 B. Apply in LG Electronics: 13 4.2: The factors that may promote or inhibit the development of effective teamwork in organizations 13 A: Definition 13 4.1.1: Inhibit the Group 14 4.1.2: Successful teamwork 16 B: Application for LGE 20 4.3 Evaluate the impact of technology on team functioning within a given organization 22 A: Definition 22 4.3.1 The importance of technology in business 23 4.3.2 The important of technology in team 23 4.3.3. Virtual teams of technology 24 4.3.4 Critical Success Factors of Virtual Teams 26 B: Application 27 CONCLUSION 30 Part III/ The usefulness of motivational theory for managers. 1. Distinction between Maslow’s Theory and Hertzberg’s Theory of motivation | Maslow’s Theory of Motivation | Hertzberg’s Theory of Motivation | Meaning | Maslow’s theory is based on the concept of human needs and their satisfaction. | Hertzberg’s theory is based...
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