...Tiffany Elliott November 14, 2012 MKT 2100 – Case #5 HEALTHY SPRING WATER COMPANY Summary: The Healthy Spring Water Company sells bottled water, priced at $20 per 10 gallon bottles, to homes and offices. On average, the company sells about 2000 units per day. With its current pricing, the demand for the water is stable, but management is always looking for new ways to shake things up and increase profits. The company has thought about repositioning their water as a premium product, which would increase the unit price; and in return increase profit. If this idea goes the way the company predicts, they could charge 20% more for its water. Questions: 1. What is the maximum sales loss (in % and units) that Healthy Spring could tolerate before a 20% price increase would fail to make a positive contribution to its profitability? (That is, what is the basic break-even sales change?) Answer: 25% sales loss (1500 break-even sales change) -.20 divided .8 = .25 (12/20+.20=.8) __________________________________________________________________________________________________________________ 2. By how much would Healthy Spring's contribution increase if its sales declined by 15% following the price increase? Answer: -1.54 __________________________________________________________________________________________________________________ 3. In order for Healthy Spring to reposition itself as premium water, management believes that it will have to upgrade the packaging...
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...※ 繳交日期五月二十日下午五點前，逾期不計分 作業Ⅵ： The Healthy Spring Water company sells bottled water for offices and homes. The price of the water is $20 per 10 gallon bottle and the company currently sells 2000 bottles per day. Following is the company's income and costs on a daily basis. Sales revenue $40,000 Incremental Variable cost $16,000 Nonincremental Fixed cost $20,000 [Note: you can assume that variable costs are constant so that the average of them is also the variable cost relevant for a change in sales.] The company is enjoying stable demand with its current pricing, but management is looking for ways to increase profitability. One suggestion is that the company reposition its water as a premium product, justifying a higher price. If successful, the company believes that it could charge 20% more for its water than it does now. 1. What is the maximum sales loss (in % and units) that Healthy Spring could tolerate before a 20% price increase would fail to make a positive contribution to its profitability? (That is, what is the basic break-even sales change?) 2. By how much would Healthy Spring's contribution increase if its sales declined by 15% following the price increase? 3. In order for Healthy Spring to reposition itself as a premium water, management believes that it will have to upgrade the packaging of its product. The company will deliver the water in glass rather than plastic bottles and the bottles will be "safety sealed" to insure their cleanliness...
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...※ 繳交日期五月二十日下午五點前，逾期不計分 作業Ⅵ： The Healthy Spring Water company sells bottled water for offices and homes. The price of the water is $20 per 10 gallon bottle and the company currently sells 2000 bottles per day. Following is the company's income and costs on a daily basis. Sales revenue $40,000 Incremental Variable cost $16,000 Nonincremental Fixed cost $20,000 [Note: you can assume that variable costs are constant so that the average of them is also the variable cost relevant for a change in sales.] The company is enjoying stable demand with its current pricing, but management is looking for ways to increase profitability. One suggestion is that the company reposition its water as a premium product, justifying a higher price. If successful, the company believes that it could charge 20% more for its water than it does now. 1. What is the maximum sales loss (in % and units) that Healthy Spring could tolerate before a 20% price increase would fail to make a positive contribution to its profitability? (That is, what is the basic break-even sales change?) 2. By how much would Healthy Spring's contribution increase if its sales declined by 15% following the price increase? 3. In order for Healthy Spring to reposition itself as a premium water, management believes that it will have to upgrade the packaging of its product. The company will deliver the water in glass rather than plastic bottles and the bottles will be "safety sealed" to insure their cleanliness...
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...schools,” (p. 19). Community health nurses aim to improve health outcomes and improve the infrastructure used to monitor and manage disease within the community. Healthy People 2020 has established benchmarks and monitored progress over time to improve health outcomes. Each community has unique needs and the role of the community health nurse is to work with and provide comprehensive care to patients within the community. This reflection addresses the role of the community health nurse with the participating family and their community in Spring Mills, Pennsylvania. Community health nurses working in the Spring Mills, PA are faced with numerous challenges in this small rural community. Construction and manufacturing account for 42% of the industry of Spring Mills. With these professions comes increased risk of work related injuries and illnesses. Educational services account for only 3% of the industry, wholesale and retail trade account for 10%, accommodation and food services 15%, and 30% account for a combination of professional, scientific, and technical services. Community health nurses play a role in ensuring safety in the workplace by creating and implementing employee health programs and educating employees on decreasing risks of injury and exposure to toxins associated with the work environment. Homes in Spring Mills are older built, early 1900s, and are noted to have numerous areas of chipping paint. Older housing with chipping paint increases the risk of exposure to...
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...Publicity 6 (c) Public Relations 6 6. PACKAGING 6 7. CONSUMER BUYING BEHAVIOUR 7 (a) Buyer responses 7 1. DESCRIPTION OF THE PRODUCT (a) Product name: Springs (b) Description Springs is bottled carbonated water (sparkling water) which is water with carbon dioxide under pressure dissolved in it. It is introduced as plain drinking water or flavoured with no sweetener. It is similar to naturally occurring mineral water. The carbon bubbles make the water more interesting without adding calories. People who are health conscious can choose springs as a fun alternative to soft drinks containing artificial flavours and colours. (c) Product range * Plain carbonated water * Flavoured carbonated water (containing natural flavours) * Orange flavour * Lime flavour * Grape flavour * Raspberry flavour (d) Launch Carbonated water is easily available internationally but it is not yet a part of Pakistani market. We plan to introduce seltzer water in Pakistan, initially Islamabad and Rawalpindi region to reduce the trend of harmful soft drinks consumption. (e) Entry Strategy Springs will enter the market by using the strategy of Product development; having a new product in an existing market. Springs (f) Product Characteristics Certain are the important attributes of springs: * It is...
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...3-23-2011 Final Draft The Bottled Water Deception Have you ever thought twice before taking a sip of that refreshing purified bottle of water? I never did, until the day I learned the truth. Bottled water is everywhere; it’s convenient, and manufacturers have made it their mission to make sure you buy their Natural Spring Water. The quality of the water we drink is essential for a healthy life. Yet the quality of water used for bottled water is only required to be as good as tap water, but it is often worse (Strand par 2). On top of this, the plastic that water is stored in can leach synthetic chemicals into the bottled water, making it even more harmful (Strand par 4). The most saddening part is the fact that averages of 60 million plastic water bottles are disposed of every day, in America alone (Strand par 10). Not only is America and many other countries drinking unhealthy bottled water, but many of them aren’t recycling their used plastic bottles, causing our landfills to be filled with huge quantities of plastic waste. According to BottledWaterBlues.com, columnist Charles Strand, CEO of Sun Water, and Author of “All About Water”, “It requires 3 times as much water to make the bottle as it does to fill it... it is an exceptionally wasteful industry.” The most valuable health information anyone can learn might very well be the significance of healthy water. Water makes up 70% of our bodies; this fact tells us that the quality of the water we put into our bodies is particularly...
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...Bottled Water There are many different kinds of bottled waters for sale in this modern day. Some bottled waters are carbonated, flavored, or have added chemicals for cleaning purposes. A twenty ounce bottle of water cost’s around one or two dollars. In reference to the water bill from my parent’s house in the town of Chesaning which is in Saginaw County the cost of water is three dollars and thirty cents for one thousand gallons of municipal water (Ebenhoeh D). Not only do bottled water companies use up the earth’s water supply, they use massive amounts of plastic, and the water they sell that is supposedly cleaner and more healthy than tap water, is less healthy and has more contaminants than tap water. Bottled water is no cleaner than municipal water. In the United States bottled standards are set and regulated by the Food and Drug Administration. The Food and Drug Administration (FDA) standards for cleanliness are not as high as the regulations set for city or municipal water set by the Environmental Protection Agency (EPA). According to Lauren Posnick of the FDA, bottled water can have up to two hundred and fifty parts per million of dissolved solids and still be clean enough to sell (Posnick). Drinking water that comes through the tap is monitored through the Environmental Protection Agency, also known as the EPA. The EPA standards for water are much higher and much more thorough than the FDA. According to the EPA the FDA allows up to two hundred and fifty...
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...moving in the xylem of maple trees in the early spring. How would taking too much sap in the spring harm the maple tree? A: Sapwood is xylem, which is food for the tree. It is the stored sugar, and it is necessary for the tree to have energy. In the spring time, the tree is actively growing, therefore it would starve if the sap was taken out too early, and could cause it to die. 41. A number of plants are currently being studied for use...
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...------------------------------------------------- ethical AND UNETHICAL practices of pepsi Class: BBA Hon’s Semester: 6th Topic: Ethical and unethical conduct of pepsi in different countries Submitted to: Madam Mehwish Name of Participant: Mubashir Irshad Safeer Hashim Usama Fiyyaz Shahriyar Shahid ACKNOWLEDGMENT Alhamdulillah first and foremost, we would like to thank God as finally we were able to finish our assignment. Secondly we would like to thank to our supervisor of this assignment, Sir Mehwish for the valuable guidance and advice. He inspired us greatly to work in this assignment. His willingness to motivate us contributed tremendously to our assignment. We also would like to thank him for showing us some example that related to the topic of our assignment. This research assignment would not have been possible without the support of many people especially group members; Mubashir, Safeer, Usama and Shahriyar for sharing the literature and invaluable assistance. Without helps of the particular that mentioned above, we would face many difficulties while doing this Introduction of Pepsi Co. International: Mr. Caleb Bradham a young pharmacist from New Bern, North Carolina City. In January 1898, this was the starting period of Pepsi-cola. Caleb Bradham created a drink, which is call "the Brad Drink". In 1903 Brad index the name drink Pepsi. At Marco level he ongoing his own produced and build his own organization. The trade extended and this drink...
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...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
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...Perrier Synopsis Perrier is French mineral water, globally known as naturally carbonated spring water with low contents of sodium. In the past, Perrier controlled about 24% of the total U.S bottled water business, and was dominating half of imported bottles water sector. The market sales of Perrier sparkling water from France rapidly grew in the United States from one million US Dollars to about eighty million per year. However, Perrier now accounts for eighty percent of declining water imports in America and 29 percent of the $225 million of sales yearly in the bottled-water market, which is growing at the rate of 9 percent annually. The American public is trading low in sales of mineral water that is substituted with club soda, according to a trade source. Perrier is challenged by Khisu Mineral Water, which has apparently cured the Korean King Sejong of all illnesses. Perrier’s considerable decline of its market share in the bottled water industry seems to be very challenging for its marketing team and raises some questions of how to survive on the market and regain the previous rhythm of sales. Maybe it’s time for them to consider some inevitable changes in the marketing strategy. Analysis Perrier has a lot of strengths compared to its competitors. It is naturally carbonated from France, unique in its qualities, difficult to copy. It has an internationally strong brand name. So it makes sense to keep the existing product available for the market and do not diversify...
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...TABLE OF CONTENTS Case Study – Vincor: Project Twist Executive Summary………………………………………………………………………………………..………….…….2 Problem Statement………………………………………………………………………………………………………….2 Situation Analysis………………………..…………………………………………………………………………………..2 Background…………………………………………………………………………………………………………2 Objectives………………..………………………………………………………………………………………..2 S.W.O.T. Analysis………..…...…………………………………………………………..……………………………….3-4 Market Analysis………….....……………………....…..…..…………………………..……………………………….4 Competition Analysis….......…………………………....…..…………………………………………….4 Positioning Map….......…….………………………....…..…..……..……..................................5 PESTE………...….......…….………………………....…..…..…………..……..................................5-6 Consumer Analysis…...…….………………………....…..…..……………………………………………7 Case Keys.…………………………………...…………………………………….………………………………………….8 Alternatives……………………...…………………………………...…………………………………………………….8-9 Recommendation………………..…………………………………...…………………………………………………9-10 Action Plan…………………………………………………………...………………...………………………………….10 Short term………….………………………………………………………...………………………………..10 Long term……………………………………………………………………..………………………………..10 Contingency Plan……………..……………………………………...………………….................................10 Market Segmentation Chart- Appendix A……………………………………………………………………11-12 Pricing Options Chart- Appendix B……………………………………………………………………………..13 Executive Summary: Vincor, world-renown for its production and distribution of wine and wine-related products,...
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...without fresh drinking water. Alice Waters, idol of the local foods movement and owner of Chez Panisse, decision on taking bottled water down from her menu started a rumbling against bottled water. Royte shows how many people were not against the water in the water bottles, but the amount of oil that is used to make them, which many people are unaware of. Even though, many chemicals were found in the bottled water, Waters shares that the water is indeed safe, at least by the government regulations. Bottled water is not required, by the Food and Drug Administration, to check for germs and viruses because it is spring water and it is said to not have these bacteria; unlike tap water, which is required to check for these organisms, by the Environmental Protection Agency....
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...Water And The Effects On The Human Body Philosophy Essay Water covered 70% of the earth surface and it is colorless, tasteless and odorless liquid. Water consists of physical and chemical properties. H2O is the chemical formula for water and its formula are one oxygen and two hydrogen. Water is the only natural substance that found in liquid, solid and gas. The boiling point for water is 100°C, however the freezing point is 0°C. H2O is a necessity for all living things, every living thing on earth need water to survive and it helps human in certain ways. Example like digestion, respiration and etc. Human bodies are made up of 60-65% of water and so water plays an important role to us in our life. The aim of this report is investigate will 8 glasses of water a day gave a better life to people? This study draws on information gathered from various Malaysian and international articles, journals, and World Wide Web sites. Figure 1: Drinking water 2.0 Advantages of drinking water Water is a necessity for all living things in this world and human could only survive in three days without drinking water so it plays an important role throughout our life. Drinking more water not just makes us healthier but to make sure all our organs in our body work smoothly. 2.1 Excretion Water is the solution for maintaining a healthy lifestyle by drinking generous amounts of water every day is essential for good health because it helps our body to cleanse our body toxins out through kidney (Batmanghelidj...
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...Natural Spring Water (my potential second company) ------------------------------------------------- Icelandic Glacial Water Expands Executive Team July 2, 2013 2:18 pm | inShare13 | | | Icelandic Water Holdings hf, makers of the award-winning CarbonNeutral® natural spring water Icelandic Glacial, announced today that Michael Sachs has joined Icelandic Glacial as Director of Global Marketing for the brand and Daniel Gadomski will be leading the accounts sales team as Director of National Accounts. Sachs, an industry veteran who has worked for over 16 years in the beverage category, brings both brand management and sales experience to the company. For the past five years Mr. Sachs was President and Co-Founder of Code Blue Recovery Drink. Prior to that, he worked for Bacardi USA as a Marketing Manager for Grey Goose Vodka. Michael holds an MBA in finance and marketing from the University of Miami and a BA from Boston University. In addition to the appointment of Mr. Sachs, Daniel Gadomski has also joined the ever-expanding Icelandic Glacial team this week as Director of National Accounts. Mr. Gadomski comes to the company with over 20 years of experience in the grocery business; most recently managing all Grocery and DSD nationally for Steaz Tea. Prior to Steaz Tea, Mr. Gadomski was an integral part in the growth of the O.N.E Coconut water brand, generating over 35 million in sales in three years. He also spent a combined 12 years in sales with Sparkletts Water before...
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