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Heart Attack Grill: Video Analysis

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The video starts off with introducing The Heart Attack Grill, a company who is named for its fat and greasy food. The restaurant is described as a hospital themed hooters where waitresses are dressed as nurses and the customers are dressed in hospital gowns. While the outfits people in the restaurant's wear draw attention, it is the menu that draws the most attention, with the burgers being called the single, double, triple and quadruple bypass burgers or you could get flatliners fries fried in lard. To wash down the meal you have options like mexican coca cola (uses real sugar) or a butter fat shake. Another issue at the restaurant drawing attention is the fact that people who weigh over 350 pounds can eat for free at the restaurant. The …show more content…
Supply is typically a curve showing various amounts of a product that producers are willing and able to make available for sale during a period. Demand is typically a curve that shows various amount (quantity) of a product that consumers are willing and able to buy at a specific price. The ways these principles apply to the video is that demand has shifted right due to the rise in demand of the burger which has triggered the opening of another Heart Attack Grill. The supply for this video is also shifting right to meet demand, the demand grew so large for the Heart Attack Grill it needed another location to meet the demands for the unhealthy food. The other economic principle is price elasticity. Price Elasticity is essentially measuring how much one variable responds to changes in another variable. It helps to measure how sensitive the quantity demanded for a product is and how it is affected by a change in price. In the video the price elasticity is fairly inelastic due to the lack of substitute goods and atmosphere. At Heart Attack Grill the atmosphere in the restaurant is very unique with the medical wear and names of products. The product is also unique because for example their quadruple bypass burger has two pounds of beef patties and twenty-five strips of bacon, for a regular fast food restaurant to get something slightly similar you would have to order four burgers and stack them. Inelastic essentially means that the business can charge what they want and for the most part the quantity demanded will not move due to the lack of substitutes on the

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