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Heavy Truck Industry

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Submitted By nickmiller123456
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Industry Analysis
Aggregate Market Factors
Category size/volume: (measured in both units and monetary value) Over the past thirteen years, the Class 8 truck market has fluctuated in its percentage of total truck sales. In 1999, Class 8 truck sales accounted for 50% of total truck sales in the United States. After dropping to a low of 38% of total truck sales in 2007, they now make up the majority of total truck sales, accounting for 52% in 2011. Class 8 truck sales grew 60% in 2011 to 171,425 units sold from 107,152 units sold in 2010. This considerable growth rate has contributed to the compound annual rate of change of 1.1% from 1999-2011. Table 1: United States Class 8 Trucks market volume: units, 1999 - 2011
Year Units Sold % Growth
1999 263,136
2000 211,518 (19.6%)
2001 139,576 (34.0%)
2002 145,883 4.5%
2003 141,931 (2.7%)
2004 203,197 43.2%
2005 252,972 24.4%
2006 284,008 12.3%
2007 150,965 (46.8%)
2008 133,473 (11.6%)
2009 94,778 (29.0%)
2010 107,152 13.1%
2011 171,425 60.0% CAGR: 1999 -2011 1.1%

Market Growth: After 2006, the US market for heavy trucks was on a steady decline. This contraction in sales will be expected to continue, but in 2010 there was small growth in the class 8 trucks market. This was followed up by 2011’s 60% growth, but still far behind the sales rates of 2005 and 2006. (As seen on Figure: 1)
Product life cycle: Based on the declines seen from 2007 through 2009, we would consider that the maturity stage of the class 8 truck life cycle. The increase sales in 2011 lead us to believe that companies are purchasing new trucks, which means they may be entering the introductory stage of the product life cycle again.
Sales cyclicity: Sales for heavy trucks are often considered to be hyper cyclical, being that demand tends to fluctuate in double digits in times of either economic

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