...Running Heading: Discrimination or Inequality: The Ideal Women Body Shape Kelly Rowland Research Paper: SOC – 412 - 341 Tarleton State University- Central Texas Professor: Dietert, Michelle Summer, 2008 Discrimination or Inequality: The Ideal Women Body Shape When I think of how the American culture views the woman body shape as the epitome of feminity, I get a little worried. In our society and in many other cultures, women are judged according to their physical appearance. Whether it is Africa, Asia, or the United States, women psychic can make life easier or harder for them. Many women become obsessed, depressed, and compulsive about their body shape. Body dissatisfaction can lead to eating disorders and low self-esteem Research on eating disorders have been concentrated on the effects of the wafer thin western Europe and North America body types (Forbes, Doroszewicz, Card, and Adams-Curtis, 2004, pg 333). Being wafer then started between the 1940’s and 1950’s. Very slim fashion models paraded across the run ways wearing the latest fashions on display to the world. As we all know, fashion models are seen as some of the most beautiful women in the world. Thus the ideal woman body shape surfaced. Rodin, Silberstein & Striegel- Moore are just a few of the researchers who have concluded that women who achieve extreme slender body types is unhealthy and unobtainable for long period of time ((Forbes, Doroszewicz...
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... 5) How the communication activities are helping BMW 13 The key challenges of practicing IMC of BMW: 14 1) The key issues impacting upon BMW’s IMC: 14 2) Measurement of level of IMC evident: 16 Recommendations on further use of the tools/media 18 Conclusion 19 References 20 Appendices 26 Appendix 1: Planning and Implementing of IMC 26 Appendix 2: Factor impacts on customer’s purchasing in UK 27 Appendix 3: Factor impacts on customer’s purchasing 27 Appendix 4: Levels of IMC 28 Appendix 5: Four pillars of IMC 28 Introduction This paper provide an overview about the integrated marketing communication of BMW Corporation for the BMW i8 model in the United Kingdom and the United Stated. In those markets, the BMW i8 is considered as the first car that revolutionized in utilization and release values of a sport car. The purpose of the paper is to give information about the strategies of BMW in order to announce the BMW i8 to customers by using marketing communication methods and media and then analyse how BMW Corporation applied integrated marketing communication. . Marketing communication concepts In order to raise sale performance and achieve productivity, intensively investing in marketing strategy is considered as vital duty for organisations recently. According that, Fill (2013) and Shimp (2000) stated that...
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...The Silky Strategy of Victoria’s Secret Chelsea Chi Chang Alice Lin Charlene Mak BEM 106: Strategy Professor McAfee 28 May 2004 1 Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly...
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...CONTE NTS Introduction 1 WHY YOU SHOULD VISIT CEMETERIES: Survivorship Bias 2 DOES HARVARD MAKE YOU SMARTER?: Swimmer’s Body Illusion 3 WHY YOU SEE SHAPES IN THE CLOUDS: Clustering Illusion 4 IF 50 MILLION PEOPLE SAY SOMETHING FOOLISH, IT IS STILL FOOLISH: Social Proof 5 WHY YOU SHOULD FORGET THE PAST: Sunk Cost Fallacy 6 DON’T ACCEPT FREE DRINKS: Reciprocity 7 BEWARE THE ‘SPECIAL CASE’: Confirmation Bias (Part 1) 8 MURDER YOUR DARLINGS: Confirmation Bias (Part 2) 9 DON’T BOW TO AUTHORITY: Authority Bias 10 LEAVE YOUR SUPERMODEL FRIENDS AT HOME: Contrast Effect 11 WHY WE PREFER A WRONG MAP TO NO MAP AT ALL: Availability Bias 12 WHY ‘NO PAIN, NO GAIN’ SHOULD SET ALARM BELLS RINGING: The It’llGet-Worse-Before-It-Gets-Better Fallacy 13 EVEN TRUE STORIES ARE FAIRYTALES: Story Bias 14 WHY YOU SHOULD KEEP A DIARY: Hindsight Bias 15 WHY YOU SYSTEMATICALLY OVERESTIMATE YOUR KNOWLEDGE AND ABILITIES: Overconfidence Effect 16 DON’T TAKE NEWS ANCHORS SERIOUSLY: Chauffeur Knowledge 17 YOU CONTROL LESS THAN YOU THINK: Illusion of Control 18 NEVER PAY YOUR LAWYER BY THE HOUR: Incentive Super-Response Tendency 19 THE DUBIOUS EFFICACY OF DOCTORS, CONSULTANTS AND PSYCHOTHERAPISTS: Regression to Mean 20 NEVER JUDGE A DECISION BY ITS OUTCOME: Outcome Bias 21 LESS IS MORE: The Paradox of Choice 22 YOU LIKE ME, YOU REALLY REALLY LIKE ME: Liking Bias 23 DON’T CLING TO THINGS: Endowment Effect 24 THE INEVITABILITY OF UNLIKELY Events: Coincidence 25 THE CALAMITY OF CONFORMITY: Groupthink 26 WHY...
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...▼How to Get Rich ◄ 2 ► ▼How to Get Rich Contents Title Page Dedication Introduction Five Billion Reasons Why You Should Read This Book PART I The Donald J. Trump School of Business and Management PART II Your Personal Apprenticeship (Career Advice from The Donald) PART III Money, Money, Money, Money PART IV The Secrets of Negotiation PART V The Trump Lifestyle ◄ 3 ► ▼How to Get Rich PART VI Inside The Apprentice Acknowledgments Appendix Behind the Scenes at the Trump Organization About the Author Also by Donald J. Trump Copyright ◄ 4 ► ▼How to Get Rich To my parents, Mary and Fred Trump ◄ 5 ► ▼How to Get Rich The Mother of All Advice Trust in God and be true to yourself. —Mary Trump, my mother When I look back, that was great advice, concise and wise at once. I didn’t really get it at first, but because it sounded good, I stuck to it. Later I realized how comprehensive this is—how to keep your bases covered while thinking about the big picture. It’s good advice no matter what your business or lifestyle. —DJT ◄ 6 ► ▼How to Get Rich TRUMP How to Get Rich ◄ 7 ► ▼How to Get Rich Introduction Five Billion Reasons Why You Should Read This Book A lot has happened to us all since 1987. That’s the year The Art of the Deal was published and became the bestselling business book of the decade, with over three million copies in print. (Business Rule #1: If you don’t tell people about your success, they probably won’t know...
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...▼How to Get Rich ◄ 2 ► ▼How to Get Rich Contents Title Page Dedication Introduction Five Billion Reasons Why You Should Read This Book PART I The Donald J. Trump School of Business and Management PART II Your Personal Apprenticeship (Career Advice from The Donald) PART III Money, Money, Money, Money PART IV The Secrets of Negotiation PART V The Trump Lifestyle ◄ 3 ► ▼How to Get Rich PART VI Inside The Apprentice Acknowledgments Appendix Behind the Scenes at the Trump Organization About the Author Also by Donald J. Trump Copyright ◄ 4 ► ▼How to Get Rich To my parents, Mary and Fred Trump ◄ 5 ► ▼How to Get Rich The Mother of All Advice Trust in God and be true to yourself. —Mary Trump, my mother When I look back, that was great advice, concise and wise at once. I didn’t really get it at first, but because it sounded good, I stuck to it. Later I realized how comprehensive this is—how to keep your bases covered while thinking about the big picture. It’s good advice no matter what your business or lifestyle. —DJT ◄ 6 ► ▼How to Get Rich TRUMP How to Get Rich ◄ 7 ► ▼How to Get Rich Introduction Five Billion Reasons Why You Should Read This Book A lot has happened to us all since 1987. That’s the year The Art of the Deal was published and became the bestselling business book of the decade, with over three million copies in print. (Business Rule #1: If you don’t tell people about your success...
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...S TE VE HARVEY STEVE HAR V EY E R Y Denene Millner Act Like a Lady, T HINK LIKE A Man This book is dedicated to all women. My hope is to empower you with a wide-open look into the minds of men. Introduction Everything You Need to Know About Men and Relationships Is Right Here 1 1 T H E M I N D -SE T OF A M A N 1 What Drives Men 2 3 11 19 Our Love Isn’t Like Your Love The Three Things Every Man Needs: Support, Loyalty, and the Cookie 37 “We Need to Talk,” and Other Words That Make Men Run for Cover 49 4 2 W H Y M E N D O W H AT T H E Y D O 5 First Things First: He Wants to Sleep with You 61 6 Sports Fish vs. Keepers: How Men Distinguish Between the Marrying Types and the Playthings 69 7 Mama’s Boys 8 Why Men Cheat 3 85 95 T H E PL A Y BO OK : HOW TO W I N T H E G A M E 9 Men Respect Standards—Get Some 10 115 The Five Questions Every Woman Should Ask Before She Gets in Too Deep 129 11 The Ninety-Day Rule: Getting the Respect You Deserve 147 12 If He’s Meeting the Kids After You Decide He’s “the One,” It’s Too Late 163 13 Strong, Independent—and Lonely— Women 179 14 How to Get the Ring 193 15 Quick Answers to the Questions You’ve Always Wanted to Ask 205 Acknowledgments 231 About the Author Credits Cover Copyright About the Publisher V EVERY THING YOU NEED TO KNOW ABOUT MEN AND REL ATIONSHIPS IS RIGHT HERE I ’ve made a living for more than twenty years making people laugh—about themselves...
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...S TE VE HARVEY STEVE HAR V EY E R Y Denene Millner Act Like a Lady, T HINK LIKE A Man This book is dedicated to all women. My hope is to empower you with a wide-open look into the minds of men. Introduction Everything You Need to Know About Men and Relationships Is Right Here 1 1 T H E M I N D -SE T OF A M A N 1 What Drives Men 2 3 11 19 Our Love Isn’t Like Your Love The Three Things Every Man Needs: Support, Loyalty, and the Cookie 37 “We Need to Talk,” and Other Words That Make Men Run for Cover 49 4 2 W H Y M E N D O W H AT T H E Y D O 5 First Things First: He Wants to Sleep with You 61 6 Sports Fish vs. Keepers: How Men Distinguish Between the Marrying Types and the Playthings 69 7 Mama’s Boys 8 Why Men Cheat 3 85 95 T H E PL A Y BO OK : HOW TO W I N T H E G A M E 9 Men Respect Standards—Get Some 10 115 The Five Questions Every Woman Should Ask Before She Gets in Too Deep 129 11 The Ninety-Day Rule: Getting the Respect You Deserve 147 12 If He’s Meeting the Kids After You Decide He’s “the One,” It’s Too Late 163 13 Strong, Independent—and Lonely— Women 179 14 How to Get the Ring 193 15 Quick Answers to the Questions You’ve Always Wanted to Ask 205 Acknowledgments 231 About the Author Credits Cover Copyright About the Publisher V EVERY THING YOU NEED TO KNOW ABOUT MEN AND REL ATIONSHIPS IS RIGHT HERE I ’ve made a living for more than twenty years making people laugh—about themselves...
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...S TE VE HARVEY STEVE HAR V EY E R Y Denene Millner Act Like a Lady, T HINK LIKE A Man This book is dedicated to all women. My hope is to empower you with a wide-open look into the minds of men. Introduction Everything You Need to Know About Men and Relationships Is Right Here 1 1 T H E M I N D -SE T OF A M A N 1 What Drives Men 2 3 11 19 Our Love Isn’t Like Your Love The Three Things Every Man Needs: Support, Loyalty, and the Cookie 37 “We Need to Talk,” and Other Words That Make Men Run for Cover 49 4 2 W H Y M E N D O W H AT T H E Y D O 5 First Things First: He Wants to Sleep with You 61 6 Sports Fish vs. Keepers: How Men Distinguish Between the Marrying Types and the Playthings 69 7 Mama’s Boys 8 Why Men Cheat 3 85 95 T H E PL A Y BO OK : HOW TO W I N T H E G A M E 9 Men Respect Standards—Get Some 10 115 The Five Questions Every Woman Should Ask Before She Gets in Too Deep 129 11 The Ninety-Day Rule: Getting the Respect You Deserve 147 12 If He’s Meeting the Kids After You Decide He’s “the One,” It’s Too Late 163 13 Strong, Independent—and Lonely— Women 179 14 How to Get the Ring 193 15 Quick Answers to the Questions You’ve Always Wanted to Ask 205 Acknowledgments 231 About the Author Credits Cover Copyright About the Publisher V EVERY THING YOU NEED TO KNOW ABOUT MEN AND REL ATIONSHIPS IS RIGHT HERE I ’ve made a living for more than twenty years making people laugh—about themselves, about each other, about family, and friends, and, most certainly...
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...The New Astrology by SUZANNE WHITE Copyright © 1986 Suzanne White. All rights reserved. 2 Dedication book is dedicated to my mother, Elva Louise McMullen Hoskins, who is gone from this world, but who would have been happy to share this page with my courageous kids, April Daisy White and Autumn Lee White; my brothers, George, Peter and John Hoskins; my niece Pamela Potenza; and my loyal friends Kitti Weissberger, Val Paul Pierotti, Stan Albro, Nathaniel Webster, Jean Valère Pignal, Roselyne Viéllard, Michael Armani, Joseph Stoddart, Couquite Hoffenberg, Jean Louis Besson, Mary Lee Castellani, Paula Alba, Marguerite and Paulette Ratier, Ted and Joan Zimmermann, Scott Weiss, Miekle Blossom, Ina Dellera, Gloria Jones, Marina Vann, Richard and Shiela Lukins, Tony Lees-Johnson, Jane Russell, Jerry and Barbara Littlefield, Michele and Mark Princi, Molly Friedrich, Consuelo and Dick Baehr, Linda Grey, Clarissa and Ed Watson, Francine and John Pascal, Johnny Romero, Lawrence Grant, Irma Kurtz, Gene Dye, Phyllis and Dan Elstein, Richard Klein, Irma Pride Home, Sally Helgesen, Sylvie de la Rochefoucauld, Ann Kennerly, David Barclay, John Laupheimer, Yvon Lebihan, Bernard Aubin, Dédé Laqua, Wolfgang Paul, Maria José Desa, Juliette Boisriveaud, Anne Lavaur, and all the others who so dauntlessly stuck by me when I was at my baldest and most afraid. Thanks, of course, to my loving doctors: James Gaston, Richard Cooper, Yves Decroix, Jean-Claude Durand, Michel Soussaline and...
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