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Hershey Report Final Project

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2012 Hershey Company
Financial Report
2012 Hershey Company
Financial Report
Audrey Goldman
Chloe Bellewoar
Maria Sharpe
Jenna Fischer
Jean Zhao

Audrey Goldman
Chloe Bellewoar
Maria Sharpe
Jenna Fischer
Jean Zhao

Table of Contents

Introduction………..……………………………………………………….3
Financial Analysis………………………………………..……………..5-18 Cash Flow Adequacy Ratios………………………………………….5
Liquidity Ratios……………………………………………………..6-7 Vertical Analysis-Balance Sheet……………………………………8-9 Vertical Analysis-Income Statement……………………………..10-11
Trend Analysis……………………………………………………….11
Market Strength Ratios……………………………………………...12
Long Term Solvency Ratios………………………………………….13
Dupont Analysis……………………………………………………..14
Profitability Analysis…………………………………………….15-16
Coverage Ratios………………………………………………….16-17
Horizontal Analysis……………………………………………...17-18
Comparative Industry Analysis………………………………………….19 Direct Competitor Analysis……………………………….…………19 Market Capitalization……………………………………………….19 Price per Earnings…………………………………………………..20
Revenue Growth…...………………………………………………...20
Competitor Stock Graph Comparison……………………………….20 Profit Margin………………………………………………………..21 Cash Flow to Sales…………………………………………………..22
Investment Analysis…………………………………………………...23-25 DCF Analysis…………………………………………………….23-24 Buy-Hold-Sell Decision……………………………………………...25
Bibliography………………………………………………………………..26

Introduction
Introduction
Hershey’s Story

The Hershey Company began in 1894, just a subsidiary of Milton Hershey’s Lancaster, Pennsylvania caramel company. But it came to pass that Milton Hershey the realized his future in the candy business lay in chocolate, not in caramels. By 1895, Hershey was producing 114 different confectionaries in all sorts of shapes and sizes. At the time, chocolate was touted as a source of quick energy supply for athletes, in addition to being a cure for a

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