Hershey's Sweet Mission

Hershey's Sweet Mission

Hershey's Sweet Mission
Strayer University
Human Resource Management Foundation
HRM 500
Dr. Brett Gordon
April 20, 2011

Hershey's Sweet Mission

Introduction
There has clearly been an evolution of the workforce as we knew it.   There have been a number of factors that have contributed to these changes.   Some of which are changes in the economy, company restructuring, globalization and technology.   The changes in the workforce have led to the complete revision in the culture of some organizations.
      Now let’s take a look at some of the changes we have seen within the workforce.   One major shift that we see in the modernized workforce is a change in demographics.   There has been an increase in diversity of the workforce including age, race, ethnicity and gender.   Another difference we have seen is the change in skills required to perform jobs.   Technology has played a role in changing the way jobs are performed, the length of time it takes to complete a job, and the knowledge required to do the job.   Organizations have had to find ways to manage the changes in the workforce in order to remain competitive in today’s marketplace.
      In this paper we will look at the Hershey Company, and ways that it has utilized to help manage these changes.   We will look at ways to redesign Hershey’s performance management system to include diversity.   We will also look at Hershey’s value system particularly focusing on how employees could interpret them in relation to their role with the company.   We will continue to delve into the topic of the workforce trends and determine which has had the greatest impact on the Hershey Company.   Finally we will look at the mentoring program that Hershey’s has put into place to help embrace the age diversity of the workforce.   We will review the effects the mentoring program can have on integrating values into the Hershey Culture.

Redesign
The redesign of Hershey’s performance management system to appeal to the diverse...

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