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Hewlett and Packard: Peter Drucker’s Requirements

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Peter Drucker, in his book Innovation and Entrepreneurship (1985), is expressing four requirements for “entrepreneurial management”. He clearly explains it is needed to identify and focus on the appropriate markets when launching a new product or service. That includes being reactive and always trying to take advantage from the unseen markets. You also have to anticipate and foresee any financial afflictions, which very often lead to the destruction of new ventures. Developing a financial foresight and controlling the cash flow are some of the key for a healthy venture. Then you should anticipate the growth and create a great management team. Do not try to lead the new venture on your own, and always have in mind that a good management team needs approximately three years to be built. Finally, always question yourself and your place in the company. “Where can I contribute?” is a question you should really think about, even though you’re the creator of the venture. Try to find what the better is for the general good of the company and put our own beliefs aside, even if it means for you to leave the project. Some of these requirements can be related to Louis Agassiz’s teaching method. By teaching his students the importance of a good observation, Agassiz was exercising them to identify and focus on subjects that really matter. They were probably able then to focus on the market fluctuation and to identify unseen markets -and new opportunities- or to anticipate the need of a management team. In fact, he demonstrated his students that observation can be a great ally in forecasting problems and may help them not to fall into common mistakes.
We can also find some relationship between these two great characters’ advices in the idea of questioning everything. While Agassiz’s taught his students not to be satisfied with what they saw but to try to discover as much as

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