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Hewlett Packard Case Study

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Introduction
For this essay I chose to focus on The Hewlett-Packard Company (HP). I chose this company because it is one of the world’s leading PC manufacturing companies. I also have an interest in technology and its development & am interested to look at the data processing requirements of a company such as HP in this area.

Company Profile
Hewlett Packard, known as HP, is a global information technology company that is based in Palo Alto, California, USA. It provides hardware components and software for personal and industrial use worldwide. The company was founded on 1st January 1939 by William Reddington Hewlett & David Packard, two American engineers in a two-car garage with an initial capital investment of $538. With $109.76 Billion …show more content…
During World War II, the company turned its attention to the production of military products such as fuses for artillery shells and anti-radar technology.
After the war had ended the two founders split the work, with Hewlett in charge of research and development and Packard running the business. The company began to produce technology to set frequencies accurately for television and radio. In 1957, the company released shares on the public stock market to raise money for the development of new products. This was the first time that shares of the company had been traded publicly.
In 1966, HP built their first computer to manage their own products. In 1972, the company produced a minicomputer for business use which is still in use today. In 1976 an intern at HP, by the name of Steve Wozniak, built the first ever PC and offered it to the company. They rejected the proposal and Wozniak went on to partner with Steve Jobs to form Apple …show more content…
Executive information systems help them to do this by providing easy access to internal & external information relevant to organisational goals for the executives. This information can then be used to plan, set gals and make organisational decisions. The most important goal for HP today is to maintain its dominant position in its market. To do this they need to continue selling their products while also conducting market research to see what customers want and if that is changing. The company also need to keep an eye on it’s competitors to either react to any innovations they may have or to spot weaknesses and exploit them. An example of such competitors is Lenovo, which overtook HP as the world’s leading computer manufacturer in the last few

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