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Hewlett Packard Spin-Out

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MEMO

To: Mohamad Ali
From: Bas van Hulsenbeek
Concerning: critical analysis spin-out
-------------------------------------------------
Date: October 20, 2014

Dear Mr Ali

You have asked us, Hulsenbeek Strategic Issues Support, to prepare a memo providing a critical analysis of the current strategic and leadership challenges facing the spin-out of part of the business of Hewlett-Packard (“HP”) announced October 6th.

This spin-out will result in two publicly traded companies: Hewlett-Packard Enterprise, responsible for the storage, servers, software and security divisions and HP Inc., responsible for the PCs and printers divisions. The spin-out is expected to close by October 2015.

In this memo we have:

1. Reviewed HPs past performance 2. Reviewed the rationale behind the spin-out 3. Conducted a SWOT-analysis, and 4. Concluded with our future outlook.

1. Review past performance

Just as many other entrepreneurs, HP started because the founders discovered something. They wanted to see a market arise from the possibility of substituting an already-existing product or service with something better, namely more stable oscillators for a better price. Providing their market with better quality products for a better price therefore became the new company's raison d'être.

Over the last 80 years, the crucial key success factor that has made HP successful has been her ability to adapt to new circumstances. For example, after starting out with the production of audio oscillators, HP moved to producing computers in the 1960s. She then moved to PCs and printers, finally evolving in an enterprise in wide information systems and services. This distinguishes her from several of her competitors.

Another essential key success factor is HPs track record in product innovation. For example, in June 2014 HP announced a project for a

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