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Hill Country

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Hill Country Snack Food Co is experiencing steady growth and success due to its effective operations and quality products in its industry. It has unique capital structure with zero debt and large cash balance corresponding to its conservative operation strategy and corporate culture and philosophy.
Whether to change to a more aggressive capital strategy and what is the optimal level of debt-to-capital ratio for Hill Country is the key issue in this case. * Hill Country’s operation strategy and its corporate culture
The company commits to operating and cost efficiency with high quality products and strong distribution management. This strategy enjoys a steady sales growth rate and positive profits.

The management of Hill Country strongly believes to maximize shareholder value and the managerial philosophy is caution and risk-avoidance.

* Influence on financial performance and capital structure
Hill Country’s conservative operation drove strong financial performances with large increases in net income since 2009 and continuous and growing dividends paying out ratio and sufficient cash flow.

The company’s risk-aversion culture also brings about a preference of equity finance, large cash balance and avoidance of debt. The ROE of Hill Country (12.5%) is much lower to Pepsi’s (30.8%) in correspondence to its net profit (7.2%) compared to Pepsi’s (9.7%). The reason is because of its 100% reliance on equity finance.

* The impact of a more leveraged capital structure
The benefits of changing to a more aggressive capital structure is obvious as debt financing is less expensive than equity financing in long term due to its priority claim and contractual nature and it can maintain the entrepreneurs’ ownership and control of the company with more degree of financial freedom than equity financing. Introducing to debt financing can also enhance its credit

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