...Hilton core business: Hilton Group of hotel is one of the renowned names in the lodging industry. With close to 3000 properties and 500,000 rooms in 78 countries, it is among the top most brands in the hospitability sector. It is a brand management company, catering to the needs of millions of travellers around the globe. With about several billion dollars of real estate invested in Hilton brand of hotels, it offers distinct products across a whole range of consumer segments. Being a brand management company, Hilton hotels own many properties and also franchises its brand name to the property owners who chooses to invest with them. While offering its brand, Hilton wishes to create a unique standardized experience for all the customers across the world. At the same time, Hilton offers property owners an immediate recognition, more footfalls, advertisements and other branding benefits so as to have the best guest experience associated with the Hilton Hotel Brand name. Hilton competitive advantage lays on both its size and diversification as it is present in almost all the segments of the industry. Unlike their competitors who are either big but less diversified or are diversified but lack presence in all segments, Hilton brands offer whole gamut of products in all segments. As per my analysis Hilton hotel is mix of both sales oriented and market oriented firm with the belief of putting customer needs first. Their Customer Really Matter initiative and the subsequent OnQ program...
Words: 1609 - Pages: 7
...Building a New Hilton Hotel hilton.com © 2007 Hilton Hospitality, Inc. U.S./2007 Index Building a New Hilton Hotel Introduction From Dream to Reality Learning the Language, Navigating the Systems Hilton Communication Channels Online Resources Building Business 2 The Pre-Opening Meeting The Pre-Opening Action Plans Ramping Up & Ongoing Support Hilton Brand Programs Continuous Improvement Process The Customer Really Matters Hilton Serenity Collection™ Hilton Breakfast Hilton Fitness by Precor® Hilton Meetings® Hilton HHonors® 6 8 8 10 Appendix Timeline for Building a New Hilton Hotel At-a-Glance – A Brand New Hilton Hotel Key Department Personnel Glossary and Definitions 12 3 1 Building a New Hilton Hotel Building a New Hilton Hotel We believe in the transformational power of travel. We invite travelers to discover the innovative ways in which we help shape their personal journeys. We are inspiring guests to work, relax and enjoy, 24/7, regardless of their trip occasion. Our contemporary, fresh style encourages our guests to take advantage of the local experiences. When we say, “Travel should take you places,” we want to enhance our guests’ perceptions from their first impressions at booking through their entire experience as our guest. A stay at a Hilton Hotel should be transformative. The groundwork to support this commitment is laid months before the first Hilton guest registers at any Hilton Hotel or Resort. To create a transformative environment...
Words: 4574 - Pages: 19
...Hilton Group Presentation Module: Strategic Management (MGT3170) Tutor: Stephane Bignoux Seminar: Thursday, 9am Group members Student Number Syarifah Nadzlira Myra Syed Abdul Rahman M00470174 Syed Nadim Armani Syed Abdul Rahman M00470173 Adefolaju Adeosun M00295266 Suna Balman M00242429 Company Background • • • • • • • Founded in 1946 by Conrad Hilton and based in McLean, VA It is a leading global hospitality company Owns, manages and develops hotels, resorts and timeshare properties, and lodging properties Acquired by The Blackstone Group on 24th October 2007 It is now the subsidiary of The Blackstone Group, an American private equity firm Well known for its award-winning customer loyalty program, Hilton HHonors The company’s brand portfolio are segmented into four categories; luxury, full service, focused service, lifestyle and vacation ownership General Business Environment ENVIRONMENTAL • Hilton incurs costs in order to comply with requirements and potential liabilities under various local and foreign environmental laws and regulations; For example, laws on storage and disposal of hazardous substances (Hilton Worldwide, 2013). • Hilton managed to be the first hotel to be awarded the Carbon Trust Standard for reducing its carbon footprint (Murray, 2009). POLITICAL • The threat of terrorism in the UK is increasing this is indicated with the current threat level being severe ...
Words: 4687 - Pages: 19
...SUBJECT: Case Study: Hilton Hotels – Brand Differentiation Through Customer Relationship Management List of Key Issues or Problems in the Case * Hilton’s strategy to maintain its leadership position in the US as well as in the international lodging market * Hilton’s focus on profitability and Return on Investment * Personalized customer service and development of Customers Really Matter initiative (CRM) * Implementation of a new enterprise system OnQ and the associated costs * Maintaining competition with other hotel brands Discussion questions 1. What is Hilton’s core business? The case presented in the book describes the evolution of Hilton Hotels Corporation, nowadays known as Hilton Worldwide. It is a public company founded in 1919 by Conrad Hilton. Hilton is one of the leading hospitality companies comprised of over four thousand hotels in ninety-one countries. Hilton’s web site states the following: “Ten brands, more than 4,100 hotels, and more than 300,000 Team Members across corporate offices and owned, managed and franchised properties make us the world’s leading hospitality company.” Hilton’s core business is to provide outstanding customer care of their guests, ensure their one of a kind experience while staying at the hotel. The acquisition of Promus Hotel Corporation in the year of 2000 added additional 1700 hotels to Hilton Worldwide. The company also invests heavily in the new hotel development, franchising and affiliating with real...
Words: 880 - Pages: 4
...MANAGEMENT INFORMATION SYSTEM ANALYSIS ON THE PAST AND THE FUTURE OF HILTON HOTELS Spring Semester, 2015 1. EXECUTIVE SUMMARY In this report we analyze Analysis on the past and the future of Hilton Hotels. The first part of the report concentrated on the literature review about Hilton Hotels’s background, followed by analysis of the past and the future of Hilton Hotels in the second part. In order to create linkages, we chose the core related their strategy in Hilton Hotels like OnQ and Customers Really Matter (CRM). 2. LITERATURE REVIEW Hilton was the most internationally recognizable name in the lodging industry, in large part due to the role that the Hilton family had played throughout its history. The company went public under the name Hilton Hotels Corporation in 1946, with a portfolio of 15 properties in 11 states. A strong commitment to economies of scale was made in 2000 with the acquisition of Promus Hotel Corporation, a transaction that pushed Hilton close to the 1,700 properties mark. Promus Corporation originally incorporated as Holiday Inns of America in 1954, focus on franchising and managing brands after selling its Holiday Inn division in 1990. In 2005 Hilton Hotels bought back Hilton International, bringing about 400 Hilton properties into the fold. Organic growth also continued, and in September 2006 Hilton announce the opening of the 1,000th hotel in North America since the acquisition of Promus. Poised to break the 3,000 properties mark, with a presence...
Words: 2054 - Pages: 9
...Hilton Case Executive Summary As the most recognized brand name in the lodging industry, Hilton is a diversified cooperation for its strong presence in all segments of hotels, casinos and vacation ownership. In terms of organizational strategy, Hilton Hotels Corporation relies on its scale, gaining members through its loyalty program and continuously expanding its hotel network. Beginning with acquisition of Promus Hotel Corporation, It now owns, manages, or franchises a portfolio of brands which includes Waldorf-Astoria Collection, Conrad International, Hilton Hotels, etc. With the focus of Customer Really Matter strategy, Hilton Hotel Corporation has invested much in CRM since 2002 aiming to build a broad customer base and the premier global hospitality business. Hilton Hotels Corporation considers customer as the most important component of their business, so they developed objectives to build a close long-term relationship with their customers. To provide consistent and outstanding service to its customers, the CRM initiative was primarily focus on its four categories of Best Guests: members of Hilton Honor program, 4+, Fast Rez members and local VIPs. Hilton achieves this tight relationship through recognition, personalization, service recovery, and customer analysis. Refer to the endnotes ix and x, the net revenue per call is a measure of efficiency of call center and that the conversion ratio measures how many calls were “closed” turning callers into bookers...
Words: 509 - Pages: 3
...Hilton Hotels: Brand Differentiation through Customer Relationship Management Business Context * Founded by Conrad Hilton in 1919, began it’s operations with Mobley Hotel in Cisco, Texas * In 1946 went public as Hilton Hotel Corporation and had 15 properties in 11 states * The chain in 1964 spun off the International business into a separately traded company Hilton International that was sold * In 1964 divided the domestic lodging segment into: * Casinos * Vacation ownership * In 2000 acquired Promus Hotel Corporation, took Hilton’s close to 1700 properties marks. * In 2005 Hilton Hotels bought back Hilton International Co. * Hilton opened 1,000th hotel in North America since 2000 reaching a presence in 78 countries and over 100,000 employees. Key Business Drivers * Retain their excellent services improving Hilton experience * Aggressive growth strategy * Enhancing the value of its brands portfolio * Keep its leadership in the market Initiative Objectives/Benefits Objectives | Benefits | Introduce the Customers Really Matter promise | * Recognition * Personalization of the customer experience * Service recovery | Foster a closer relationship with best guests | * Improving customer loyalty | Improve the flexibility of the company | * Storing detailed information about customers * Use the SALT survey, key component of CRM | Initiative Challenges Challenges | Solutions | Make CRM part...
Words: 782 - Pages: 4
...Hilton Case Executive Summary As the most recognized brand name in the lodging industry, Hilton is a diversified cooperation for its strong presence in all segments of hotels, casinos and vacation ownership. In terms of organizational strategy, Hilton Hotels Corporation relies on its scale, gaining members through its loyalty program and continuously expanding its hotel network. Beginning with acquisition of Promus Hotel Corporation, It now owns, manages, or franchises a portfolio of brands which includes Waldorf-Astoria Collection, Conrad International, Hilton Hotels, etc. With the focus of Customer Really Matter strategy, Hilton Hotel Corporation has invested much in CRM since 2002 aiming to build a broad customer base and the premier global hospitality business. Hilton Hotels Corporation considers customer as the most important component of their business, so they developed objectives to build a close long-term relationship with their customers. To provide consistent and outstanding service to its customers, the CRM initiative was primarily focus on its four categories of Best Guests: members of Hilton Honor program, 4+, Fast Rez members and local VIPs. Hilton achieves this tight relationship through recognition, personalization, service recovery, and customer analysis. Refer to the endnotes ix and x, the net revenue per call is a measure of efficiency of call center and that the conversion ratio measures how many calls were “closed” turning callers into bookers...
Words: 305 - Pages: 2
...value of a brand in the lodging industry? Hilton Hotels Corporation is a global hospitality company. Perhaps it is the most recognizable name in the lodging industry. Hilton offered significant recognition and customer traffic with their advertisements, programs and electronic distribution systems. The company is responsible for delivering the guest experience on property and abiding by the brand standards. Brand values have a lot to do in lodging industry. For instance two companies selling similar product at a same price. Yet people tend to buy one product more. If the question is why the answer is brand value of the product. There are various aspects that determine a brand value. This can be quality, premium price, higher market share or even a positive image. In the case of lodging industry, once the customer have a bitter experience with the service they are never going to come back to stay at the same place anymore. The brand value in this industry is more over attained through word of mouth. If a customer gets a quality service obviously he will recommend the place for his known one’s too. That’s how a strong brand image is built in lodging industry. The brand should create values in customers mind by helping to assure them of a uniform level of quality. Then the customer becomes loyal to the brand. 2. Evaluate the performance of the Customers Really Matter initiative to date. The nervous system of Hilton Hotels Corporation was a comprehensive and integrated...
Words: 1204 - Pages: 5
...Management5 Hilton UK6 The workforce6 Recommendations8 References9 Introduction An organization is a unit consisting of people structured in a particular manner and managed so that they could achieve one particular goal. It is basically a system of coordinated activities of a number of people together. Organizations have different structures that create positions and determine different members, positions, activities and relationships. How jobs need to be assigned, responsibilities and authority to be given to carry out different tasks. Organization is usually set up in different manners as to achieve their target. An organization structure helps it to excel and achieve those targets, if the structure is not correct it can play a major role in hindering the progress of the organization. It is structure of an organization that ensures that the organization will work smoothly as per the intentions. It is something that needs to be decided in the early development of organization as it is a way to maximize and enhance the efficiency and profitability of the organization. By defining a structure; the lines of authority in an organization are cleared hence helping to know who has what responsibilities. (Business dictionary, 2012) By taking under consideration Hilton Hotel UK, we can explain what their business management is all about. There are a few different types of organizational structures that we are going to highlight and find out which structure Hilton hotel follows: ...
Words: 3148 - Pages: 13
...Hilton Hotels PESTEL Analysis PESTEL abbreviation is interpreted as political, economic, social, technological, legal, and environmental factors impacting businesses, and PESTEL is an important framework for assessing external factor impacting business practices. POLITICAL FACTORS Political stability is the key to the success of any industries and it is applicable to hotel industry as well and it needs to cope with political situations everywhere in the world. The political approaches can influence the number visitors, both, tourists and business travellers’ visits to a nation. It may a concern for many people those who are visiting Northern Ireland because of the ongoing very delicate political situation. Moreover, Hilton’s performance is directly affected by consumer protection and employment laws in UK, as well as, the nature of competitive regulation, and risks of military invasion in the country. ECONOMIC FACTORS National macroeconomic situation and factors and events impacting the situation are major factors affecting Hilton Hotels & Resorts business in the UK. For example, during the Olympic times in the UK most of the hotels were occupied and booked fully for the whole period. However, the situation was completely different once the Olympic Games were over. Additional economic factors that affect Hilton may include the extent of expected and real economic growth in the UK, national taxation policies, and seasonality and weather problems. SOCIAL FACTORS ...
Words: 599 - Pages: 3
...Question ONE: 1.1 a) Productivity software is a category of application programs that helps users to produce things such as documents, databases, graphics, worksheets and presentations. b) Business software is any software or set up computer programs used by business users to perform various business functions. c) Communication software is used to provide remote process access to system and exchange files and messages, text, audio and or video formats between different computers and users. d) Multimedia software allows you to using a mixture of sound, picture, film and writing. System software has been developed to solve a particular problem for users to perform work on specific tasks or to provide entertainment. System software enables the Application software to interact with the computer and help the computer to manage its internal and external resources. Application software. After the Application software has been installed, you can start running the PC. Application software enables you to perform specific tasks – solve problems, perform work or entertain yourself. Difference between System software and Application software. System software manages and operates computer hardware and thereby providing a platform for Application software. Application software subsist of system software with the ability to employ certain computer functions as per user requirement. 1.2 Cloud storage is a concept of data storage where the digital data is stored in logical pools...
Words: 1054 - Pages: 5
...Abstract I will be evaluating the guest services department at the Hilton Garden Inn in Charlotte, NC. The hotel is part of a much larger Hilton family that is quite successful, but this particular property is suffering from lower guest satisfaction scores, several recent management changes and the resulting low employee morale. The new guest services manager expects that once the new management both in guest services and the hotel overall gets settled, the low morale and slipping guest satisfaction scores can be assuaged by using specialized customer service training. This analysis will follow the progress of the Guest Services Team and offer a possible training solution to address the current issues. Building Internal and External Hospitality The Hilton Garden Inn North is located in Northern Charlotte, North Carolina. The property has in its favor a particularly prime location that is in close proximity to the two major highways that pass through Charlotte: I-85 and I-77. The hotel is just blocks away from the Northlake Mall which boasts several upscale anchor stores and eateries. Charlotte is a bustling banking metropolis, home to a major league football, and basketball team, a major NASCAR race and host of other tourist attractions and thriving businesses. Therefore, any organization offering quality, affordable, and accessible hotel accommodations has the potential to be a thriving business. The Hilton Garden Inn (HGI), however, has seen a steady decline in room sales...
Words: 3018 - Pages: 13
...University of Phoenix Material Article Review Format Guide MEMORANDUM UNIVERSITY OF PHOENIX DATE: June 11, 2012 TO: G. Alan Williams FROM: Charlotte Johnson RE: The Rhetoric of Industrial Espionage: The Case of Starwood V. Hilton. Jameson, D. A. (2011). The Rhetoric of Industrial Espionage: The Case of Starwood V. Hilton. Business Communication Quarterly, 74(3), 289-297. doi:10.1177/1080569911413811 ARTICLE SYNOPSIS This article discusses a lawsuit filed by Starwood against Hilton in 2009 for industrial espionage. Starwood had an agreement with their executives that they would not share any personal information from the company and they would not work for another company of the same sort for at least one year. This is to keep ideas on the inside as well for companies to use their ideas before it is too late or to come up with different idea for their company. Starwood tells how Hilton stole documents and used them for their own personal gain. This information was taken by two executive employees who were recruited by a Hilton vice president. This Vice president received some personal information and ideas that were clearly from another company. Once the two executives were hired into the Hilton staff more information was given out openly share by the two. This information was shared with about 44 other employees who knew that every idea they were being given was from a competing organization (Starwood). LEGAL ISSUE The legal business issues...
Words: 839 - Pages: 4
...MarriotMarriott Corporation: The Cost of Capital T c=income taxes of 1987 / income before income taxes of 1987 = 175.9/398.9 = 44% Step 1:From the Exhibit 3 ß equity for each firm in this industry are below Marriot Corporation 1.11; Hilton Hotels Corporation .76 ; Holiday Corporation 1.35 La Quinta Motor Inns .89; Ramada Inns, Inc 1.36. Step 2: For each firm in the industry, to estimate unlevered using the equity estimate: equity = [1 + (1-TC)Debt/Equity]unlevered unlevered of Marriot= 1.11/[1+(1-.44)*.41]=.90 unlevered of Hilton= 0.76/[1+(1-.44)*.14]=.70 unlevered of Holiday= 1.35/[1+(1-.44)*.79]=.94 unlevered of La Quinta= 0.89/[1+(1-.44)*.69]=.64 unlevered of Ramada= 1.36/[1+(1-.44)*.65]=.997 Step 3: Take an industry average of the unlevered estimates as estimate of firms unlevered (.90 +.70+.94+.64+.997)/5 = .84 Step 4: Use firm’s target D/E ratio and unlevered estimate to calculate equity equity = [1 + (1-TC)Debt/Equity]unlevered equity = [1 + (1-.44)*.41]*.84= 1.03 Step 5: Calculate the R equity using CAPM The risk free rate was 4.58%, and the equity risk premium was 7.43% for average from 1926-87 R equity =r f + ß(r premium) = 4.58%+1.03*7.43%= 12.23% Step 6: Calculate [Debt/(Debt + Equity)] and [Equity/(Debt + Equity)] V=D+E D/V=.41 E/V=1-D/V=1-.41= .59 Step 7:Use formula above to calculate r WACC r debt= r f + r debt premium = 8.72%+1.10% = 9.82% WACC=rdebt*(1-Tc)(D/V)+requity*(E/V)=9.82%*(1-0.44)*.41+12.23%*0.59 =...
Words: 296 - Pages: 2
