Premium Essay

Himalaya Toothpaste

In:

Submitted By bibhuprasadrath
Words 1935
Pages 8
HIMALAYA HERBAL TOOTH PASTE

Submitted to- Submitted by-
Dr. D.D Swain Bibhu Prasad Rath Date-27/09/2012

DECLARATION

I, Bibhu Prasad Rath, student of the International Management Institute, Bhubaneswar, do solemnly declare that the case write up on the “HIMALAYA HERBAL TOOTH PASTE ”, is of my own and that it is neither submitted to any other University or published anywhere prior to this.

Bibhu Prasad Rath

INDEX Serial No | Topics | Page No | 1 | Introduction | | 2 | History | | 3 | Issues | | 4 | Concept integration | | 5 | Environmental analysis | | 6 | Recommendation | | 7 | Conclusion | | 8 | Bibliography | |

Introduction
The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the word 'veda' meaning 'to know'. Ayurveda means 'the science of life',. Although today world is moving away from this aspect of world but still there is a niche segment who prefer Ayurveda or herbal products and one company that focuses on it is- HIMALAYA
This legacy of researching nature forms the foundation of Himalaya’s operations. Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products. they have pioneered research that has converted Ayurveda’s herbal tradition into a complete range of proprietary formulations dedicated to healthy living and longevity. Today, these products have found acceptance with medical fraternities and serve the health and personal care needs of consumers in 82 countries.

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine.
Its unique proposition is scientific rigor associated with the testing of

Similar Documents

Premium Essay

Student

...Nepal (i/nɛˈpɔːl/ ne-pawl[8] Nepali: नेपाल [neˈpal] ( listen)), officially the Federal Democratic Republic of Nepal,[9] is a landlocked sovereign state located in South Asia. With an area of 147,181 square kilometres (56,827 sq mi) and a population of approximately 27 million (and nearly 2 million absentee workers living abroad),[4] Nepal is the world's 93rd largest country by land mass[10] and the 41st most populous country. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India. Specifically, the Indian states of Uttarakhand, Uttar Pradesh, Bihar, West Bengal, and Sikkim border Nepal, while across the Himalayas lies theTibetan Autonomous Region. Kathmandu is the nation's capital and largest metropolis. Nepal has a rich geography. The mountainous north has eight of the world's ten tallest mountains, including the highest point on Earth, Mount Everest, called Sagarmatha (सगरमाथा) in Nepali. It contains more than 240 peaks over 20,000 ft (6,096 m) above sea level.[11] The southern Terai region is fertile and humid. Hinduism is practised by about 81% of Nepalis, making it the country with the highest percentage of Hindu followers; Buddhism is linked historically with Nepal and is practiced by 9%, Islam by 4.4%, Kirat 3%, Christianity 1.4%, and animism 0.4%.[4] A monarchy throughout most of its history, Nepal was ruled by the Shah dynasty of kings from 1768, when Prithvi Narayan Shah unified...

Words: 365 - Pages: 2

Premium Essay

Himalaya

...Aadhar Subedi Roll Number:1B Case Analysis Himalaya Herbal Toothpaste: Category and Brand Involvement in an emerging market Himalaya Drug company offers herbal products in health supplements, personal care products and pain ointments in the retail and perspective segment. The company launched ayurvedic concepts to enter the consumer markets. In early 20th century, it was brought under the Himalaya umbrella brand for several categories of soaps, shampoos, face washes, health supplements, baby products, etc. In 2010, 40% of the company’s turnover was from consumer products. They had several exclusive outlets throughout India and had shop in shop counters in modern retail outlets. The Himalaya products were also exported to several countries. When we look at the FMCG sector in India, it is expected to grow to US$ 33 billion by 2015 with an average Indian consumer spending around 8% of his income on personal care products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate of 60% with urban penetration of 76% and rural penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry, the key players were Colgate-Palmolive India (CP) and Hindustan...

Words: 1101 - Pages: 5

Premium Essay

Sustainable Brands of Toothpaste

...Report on most sustainable brands: Toothpaste Toothpaste is a paste or gel that is used to clean and maintain the aesthetic and health of the teeth. In India many national as well as international brands have presence. When it comes to toothpaste a lot of international as well as national brands compete in the market. Each one of them claims which are unique to their products. There are old major players like Colgate, Pepsodent and Closeup; at the same time local players like Dabur, Himalaya, Vicco and K. P. Nambootiri. Some of these brands claim to be 100% herbal and others promise to give 99.9% germicheck. Majority of the market is shared by Colgate, Closeup and Pepsodent. The following 8 brands of toothpaste were selected to find out which is the best brand in terms of environmental & social responsibility, health aspect and value for money: 1.Dabur 2.Colgate 3.Pepsodent 4.Close-up 5.Himalaya 6.Amar 7.Vicco 8. K.P.Nambootiri The health aspect: Tooth paste is supposed to be really gentle since human have got thin mucous membranes in our mouth that are highly sensitive. In our study we have taken 8 different products of toothpastes which is a combination of pure chemical and herbal. Surprisingly the toothpastes which claim that are herbal rich has also got chemicals in it which is not safe for human body. Some of the herbal toothpaste also possess harmful chemicals such as fluoride, SLS, Sodium benzoate, sorbitol , etc and other abrasives and excipients which are...

Words: 988 - Pages: 4

Free Essay

Herbal Toothpaste

...Questionnaire * Which brand of toothpaste you are currently using? Colgate (specify which product) Close-up Dabur  Sensodyne  Himalaya Meswak  Other: * These questions talks about your involvement towards your brand. It is on a scale of 1 to 5, where 1 means –strongly disagree, 2 means –disagree, 3 means –neural, 4 means –agree and 5 means –strongly agree. Srl. | Statement | 1 | 2 | 3 | 4 | 5 | 1. | Toothpaste is valuable for me | | | | | | 2. | Toothpaste is relevant to me | | | | | | 3. | It’s important to me that my toothpaste tastes good. | | | | | | 4. | It’s important to me that my toothpaste gives me confidence to get close to people | | | | | | 5. | It’s important to me that my toothpaste gives me healthy teeth | | | | | | 6. | It is important to me that my toothpaste makes my teeth whiter | | | | | | 7. | It’s important to me that my toothpaste makes gives me dazzling smile | | | | | | 8. | It’s important to me that my tooth paste has herbal ingredient | | | | | | 9. | It’s important to me that my toothpaste protect me from all oral health problems | | | | | | 10. | It’s important to me that my toothpaste is recommended by dentist | | | | | | * These questions talks about your attitude towards your brand. It is on a scale of 1 to 5, where 1 means –strongly disagree, 2 means –disagree, 3 means –neural, 4 means –agree and 5 means –strongly agree. Srl. | Statement | 1 |...

Words: 431 - Pages: 2

Free Essay

What It Do

...The Yeti is the Tibetan name for Abominable Snowman. The Yeti is one of several unidentified creatures that live in the highlands of Southern Asia. There have been many different sightings of the Yeti and all of the descriptions have been different. The Yeti was described as a large variety as a hybrid of a man and ape standing over two meters tall and having black or brown fur. Another type of Yeti was described smaller than an average man with a reddish-brown fur. But these different types of Yeti have two things in common; they both walk upright and are very hard to pin down. In 1832, a British representative named B.H. Hodgson was in Nepal and he published an article in a scientific journal about a strange mountain creature that he came upon off in the mountains. He described the creature very hairy and it attacked his servants. The village people named it “rakshas” which means demon. This was the first ever report of the Yeti by a westerner. In 1913 a group of Chinese hunters were reportedly wounded and captured a hairy man like creature. The creature was imprisoned in Patang at Sinkiang province for five months until it died. It was described having a black monkey like face, large body covered with silvery yellow hair several inches long, and its hands and feet were very man like. The creature was also incredibly strong. In 1954, the London Dialy Mails went on an expedition to hunt and catch the Yeti alive. They discovered authentic Yeti scalps and zoologists...

Words: 695 - Pages: 3

Free Essay

Pakistan Food

...Pakistan is situated in the western part of the Indian subcontinent, with Afghanistan and Iran on the west, India on the east, and the Arabian Sea on the south. The name Pakistan is derived from the Urdu, which is the national language of Pakistan, words Pak which means pure and Stan which means country. It is nearly twice the size of California. The northern and western highlands of Pakistan contain the towering Karakoram and Pamir mountain ranges, which include some of the world's highest peaks. The Baluchistan Plateau lies to the west, and the Thar Desert and an expanse of alluvial plains, the Punjab and Sind, lie to the east. The 1,000-mile-long Indus River and its tributaries flow through the country from the Kashmir region to the Arabian Sea. With the exception of the temperate coastal region, most of Pakistan suffers from seasonal extremes of temperature. From June to September, Pakistan has its monsoon season, with warm weather and heavy rain in some areas. A monsoon is actually a seasonal shift in wind direction and pressure distribution that causes a change in precipitation. The temperatures drop considerably in December through February, while spring tends to be very warm and dry.  Of course, the Karakoram and Hindu Kush mountain ranges are snowbound for much of the year, due to their high altitudes. Temperatures even at lower elevations may drop below freezing during the winter, while summer highs of 106 degrees are not uncommon. The climate changes here pose additional...

Words: 315 - Pages: 2

Free Essay

Stoty

...Dwarika’s Story The history of The Dwarika’s Hotel is intertwined with the life and times of its founder, Dwarika Das Shrestha. Dwarika Das Shrestha was an extraordinary human being – a true visionary who was acutely aware of his own identity, the changing world around him and his responsibility towards it. His story is one of inspiration borne out of struggle and torment, the relentless pursuit of an aesthetic ideal, and one man’s determination to make a difference. Early beginnings Being born into a relatively affluent Newar family, Dwarika Das Shrestha was sent to school in India at the tender age of six. With less than one percent of the Nepali population being literate, in the early 1950s, as Nepal took its first steps towards democracy, it was ill equipped to face the challenges of modernisation. It stood at a position where it could neither fully embrace the dramatic changes that modernity brought, nor fully comprehend the value and potential of its ancient cultural heritage. Dwarika Das Shrestha completed his education with a degree in law and commerce in the early 1950s, and returned to Nepal with the dream of helping Nepal regain its past glory. His first business was the establishment of the first hotel in Nepal, Paras Hotel, in 1952, at a time when Nepal was yet to establish itself as a tourist destination. The hotel’s primary patrons were Indian and Nepali pilgrims who came to visit the Pashupati Temple. Back then, charging religious pilgrims for shelter was considered...

Words: 3415 - Pages: 14

Premium Essay

Colgate

...the quality of our products and the reputation of our Company, but also in our dedication to serving the communities where we do business. As a leading consumer products company we are also deeply committed to advancing technology which can address changing consumer needs throughout the world. In fact, our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City...

Words: 4619 - Pages: 19

Free Essay

Great Himalayan National Park

...Great Himalayan National Park (GHNP) is a major source of water for the rural and urban centres of the region with four major rivers of the area originating from the glaciers in the Park. It is also a source of sustenance and livelihood for the local community living close to GHNP. In addition to lumber, the forest environment provides local people with Non- Timber Forest Produce (NTFP) such as honey, fruit nuts, bark of birch and yew, flowers and fuel wood. In 1980, the Himachal Wildlife Project (HWP) surveyed the upper Beas region to help establish the boundaries of the park. An area comprising the watersheds of Jiwa, Sainj, and Tirthan rivers became the Great Himalayan National Park in 1984. Starting from an altitude of 1,700 metres above mean sea level, the highest peak within the Park approaches almost 5,800 metres. The area of the National Park at the moment is 754.4 sq kms and it is naturally protected on the northern, eastern and southern boundaries by permanent snow or steep ridges. Creation Of GHNP It took twenty years from inception to inauguration for GHNP to be realized as part of the Indian National Park system. The initial survey of the watersheds of Tirthan, sainj, Jiwanal in Banjar area of Kullu district took place in the year 1980. In the year 1983 survey continued in the Banjar area of Kullu district. The following year a notification was sent by the state of Himachal Pradesh to create the ‘Great Himalayan National Park’ with buffer zone...

Words: 1439 - Pages: 6

Free Essay

Uttarakhand Landslides and Flood Man Made Crisis.Docx Uploaded Successfully

...Uttarakhand Landslides and Flood: a Man Made Crisis The Himalayan State of India, Uttarakhand on 16 June 2013 faced one of the toughest situations of the century in form of a natural disaster with landslides and flash floods. Landslides are one of the major forms of natural disaster in the Himalayan ecosystem as it lies in Seismic Zone 5 (the area that is most prone to Earthquake in India). This landslide and flashflood in the state have been termed as a manmade disaster by several environmentalists and the region behind the blame is speed of mining activity and construction of roads and hydropower projects in the area, which is not supported by the kind of biodiversity of the region. The recent natural calamity in Uttarakhand took lives of thousands as per official and recorded data, but as per the survivors of the crisis, the story is completely different with more than ten thousands dead. Rescue operations (Operation Surya Hope) is in process to save the survivors of the disaster. The Indian Air Force, Army, ITBP personnel are engaged day and night to help the people struck in the Himalayan state. Whereas, when seen from the perspective of geologists, if stricter regulations would have existed then the losses from the destructions would have been lesser. Every section of the society is having a different story to say following their scientific knowledge, belief in God and nature and many more things. Few are blaming the central and the state government for turning their...

Words: 663 - Pages: 3

Free Essay

Uttarakhand Landslides and Flood

...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Social Issues Uttarakhand Landslides and Flood Man Made Crisis.Docx Uploaded Successfully In: Social Issues Uttarakhand Landslides and Flood Man Made Crisis.Docx Uploaded Successfully Uttarakhand Landslides and Flood: a Man Made Crisis The Himalayan State of India, Uttarakhand on 16 June 2013 faced one of the toughest situations of the century in form of a natural disaster with landslides and flash floods. Landslides are one of the major forms of natural disaster in the Himalayan ecosystem as it lies in Seismic Zone 5 (the area that is most prone to Earthquake in India). This landslide and flashflood in the state have been termed as a manmade disaster by several environmentalists and the region behind the blame is speed of mining activity and construction of roads and hydropower projects in the area, which is not supported by the kind of biodiversity of the region. The recent natural calamity in Uttarakhand took lives of thousands as per official and recorded data, but as per the survivors of the crisis, the story is completely different with more than ten thousands dead. Rescue operations (Operation Surya Hope) is in process to save the survivors of the disaster. The Indian Air Force, Army, ITBP personnel are engaged day and night to help the people struck in the Himalayan state. Whereas...

Words: 382 - Pages: 2

Premium Essay

Geological Survey of Nainital, India

...CE332A Survey and Geology Camp Geology Report Submitted by: Aaditya Verma 11002 Group no. 1 Group Members: 1. 2. 3. 4. 5. Aaditya Verma Ajay Kumar Sattavan Amanpreet Singh Daksh Langan Prakhar Singh Karol 11002 11046 11075 11230 11540 Contents Introduction…………………………………………………………………….…Pg. 3 Objectives………………………………………………………………………… Pg. 8 Day wise schedule of activities and observations … … ………………...………Pg. 9 Major learnings from the camp…………………………………………………..Pg. 21 Introduction This report is based on the camp conducted in Nainital, Uttrakhand conducted by Department of Civil Engineering, IIT Kanpur under the guidance of and Dr. Rajiv Sinha from 12th December, 2013 to 16th December, 2013.The camp was a part of the course CE332A (Survey and Geology camp). Nainital is one of the most famous hill stations in north India, especially known for the distribution of beautiful lakes in the region. The seven lakes in the region are Sattal Lake, Khurpatal Lake, Bhimtal Lake, Naukuchiatal Lake, Nal Damantital, Pannatal Lake and Naini Lake. It is spread over an area of 94 sq. km., which marks the catchment of all the seven lakes. Nainital is situated at 29º23’ N latitude, 79º30’ E longitude at an elevation of 2262m (7421ft) above sea level. The climate of the area is typical monsoonal with the three main climatic seasons being rainy (mid-June to mid-September), winter (November to February) and summer (April to mid-June). The transitional periods spring and autumn are March...

Words: 2631 - Pages: 11

Free Essay

Mount Everest Case

...[pic] Executive Summary: The Mount Everest case can be summed up as inefficient distribution of leadership, skills and resources in the face of imminent natural disaster. Teamwork consist of interdependency, mutual accountability and understanding common goals and working with respect to each other’s complementary skills. Effective team’s consist of understanding perceptions of others and help motivate each other to continually work towards the common goal. Working towards a goal in a team usually does not run a straight course. In order to offset these issues that can come into play one may need to optimistically receive suggestions, abstain from narrow perceptions and outlook and trust on the team. Trust helps to create path for communication, collaboration, competence, commitment and ideas. Problem Statement: The goal was to reach the summit of Mount Everest and return safely. However the teams were unable to accomplish the task and this failure eventually led to human casualties. Causes: In the case Mount Everest -1996, Roberto and Cardioggia, factors that contributed to failure would include 1. Ineffective leadership (overconfidence, ego, and personality issues) 2. Lack of planning, 3. Poor communication 4. Poor teamwork. Precisely in this case, one of the main cause of catastrophe was that both Mountain Madness and Adventure Consultants proved to be a group but not a team. The members of the team did not share...

Words: 1432 - Pages: 6

Premium Essay

Heritage Of Assam Essay

...Heritage meets people, here in Assam One of the vibrant states from the NorthEast, Assam is spread across 2.39% of the Indian landmass. Assam shares its boundaries with Bangladesh, West Bengal and Bhutan. The state overlooks the Barail hill range between the two valleys of Brahmaputra and Barak. Its wide range of species in flora and fauna, immaculate tea and terraced gardens make her a nature’s delight. Assam also called the Ahom is the biggest and the most accessible amongst its six sisters (Northeast states Arunachal Pradesh, Mizoram, Tripura, Nagaland, Meghalaya, Manipur ans Assam are called the seven sisters). Assam offers spectacular views, hospitable locals, delectable - aromatic cuisines, artistic heritage and the religious shrines. Assam is a melting pot of varied cultures. Assam boasts a mix of neighbouring Bengali and Oriya culture. The people here don a special costume. The men are usually seen wearing their ‘Gamosas’, a red and white scarf around the neck, while, the womenfolk wear the ‘Mekhola Sador’, the traditional saree. As for the foodies, the Fish Tenga, a sour curry is the region’s speciality. Dispur is the capital of the state located in Guwahati. Sip the best flavours in tea, sit back, dip your feet in the waters and relax. Assam is home to the country’s best variants in teas exported all across the globe. Assam is known for the Kaziranga National Park that conserves the endangered Indian one- horned rhinoceros and the Muga, golden silk which is the...

Words: 1668 - Pages: 7

Free Essay

Abc Ltd.

...Concurrent Events : 2011 DHAKA, BANGLADESH 24-26 FEBRUARY-2011 The 8th International Exhibition on Asian Pharmaceutical Industries THE GATEWAY TO THE SOUTH ASIAN PHARMA MARKET Join with Expected Exhibiting Companies 450 Over Trade Professionals 9000 On sq. mt. Floor-space 8500 From Countries 28 VENUE : Bangabandhu International Conference Centre, Dhaka. Bangladesh ORGANISED BY SUPPORTED BY Bangladesh Association of Pharmaceutical Industries Bangladesh Aushad Shilpa Samity OFFICIAL ONLINE MEDIA If South Asia is your market, APE 2011 is your show www.asiapharma.org 2011 DHAKA, BANGLADESH 24-26 FEBRUARY-2011 Bangladesh Association of Pharmaceutical Industries Bangladesh Aushad Shilpa Samity ORGANIZING COMMITTEE CHAIRMAN Mr. Salman F Rahman PRESIDENT'S MES SAGE Vice-Chairman, Beximco Group CONVENOR Mr. Adbul Muktadir We, Bangladesh Association of Pharmaceutical Industries (Bangladesh Aushad Shilpa Samity) are delighted to inform you about the forthcoming international exhibition on South Asian Pharmaceutical industry – ASIA PHARMA EXPO- 2011 to be held in Dhaka from 24 to 26 February 2011. The South Asian Pharmaceutical market is currently experiencing unprecedented growth and as a result the ASIA PHARMA EXPO provides unlimited opportunity to all related business and trade professionals. In all our previous Asia Pharma Expo events, the participants from neighboring countries and other parts of the world...

Words: 3538 - Pages: 15