...Latino/Hispanic Ethnic Group White and Black are races that are outlined throughout the world. People generally feel you either fit in these racial categories or you don’t. The Latino/Hispanic group is defined more by ethnicity, relatively more complex than just race. The U.S. Census Bureau outlines this ethnic group as a separate entity than White or Black people. There is even White and Black Latinos or Hispanics depending on how they choose to identify. There is a broad range of variability in this ethnic group as well as some cultural, language and religious differences as well as a few different subgroups. Identity The United States Census Bureau is the sole provider of all of the statistical data about our nations’ population and economy. Census information is gathered and reported every 10 years. Census reports first implemented that Latino/Hispanic could be identifying factors on our census report around the 1990 census data collection, which held the most comprehensive data. In previous years, Latin Americans were able to identify with by listing any of the subgroup they belonged to. In previous years, beginning in 1930, the census attempted to identify “Mexicans”, then later in 1970, where there was a nationwide category and then 1980 added the more effective category that really won over society in 1990. Most Latinos and Hispanics have no easy task in explaining their identity. Whether you are a Latino or a Hispanic is largely in part based upon where your...
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...Fighting Obesity in Hispanic Children A. Overall educational goal To propose a health promotion model to achieving increased physical activity in Hispanic children ages 10-14. I will collaborate with schools and catholic churches in promoting and enrolling Hispanic students in after-school programs. I will collaborate with and use materials from the California Adolescent Nutrition and Fitness Program (CANFit). CANFit is an organization that is specialized in helping minority communities to improve their youth’s nutritional and physical activity habits. It offers guidelines and many different, fun programs for children ages 10-14 that are culturally appropriate. CANFit has launched many campaigns that are culturally appropriate and facilitate change in children. These programs include P.H.A.T. (Promoting Healthy Activities Together) for African-American children, R.E.A.L. (Redefining Excellence Activity and Leadership) for Asian American children, and the Adelante Con Leche Semi-Descremada 1% program for Hispanic and Latino children. The goal for any child is 60 minutes of physical activity per day. CANFit offers a “physical activity pyramid” for after school programs that includes 60 minutes of individual activity, activities with parents or group games (California Adolescent Nutrition and Fitness Program, 2007). These activities can be any type of sport, such as basketball or volleyball, playing Frisbee, walking the dog or may include individual activities such as rollerblading...
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...Explain why the Hispanic vote is becoming more important in US elections (10 marks) Hispanics are a growing group in the USA in terms of politics, this can be seen through demographics, according to the 2000 census, they did form 12% of the population, but by the 2010 census this figure has increased over 16% (51 million people) this was due to immigration and birth rates, therefore over the years they have become more influential as they are now a larger proportion or the electorate. Furthermore, because they are a young group and a significant proportion are not yet of voting age, with one quarter of Hispanics being under 18, Their full political importance is yet to show as they have not yet acquired the right to vote, which is one of the main reasons the Hispanic population is known as the ‘sleeping giants’ as their full potential of their impact towards the electorate has not been ‘awoken’ due to them not being able to vote. so over the years they will become increasingly important. Many Hispanic communities are also located in several vital swing states, for example, in California, Nevada, Arizona, Texas and New Mexico. Where the Hispanics make up more than 25% of the population. Particularly in Florida where they have a high number of electoral college votes, where their votes are even more important because of the closeness of the vote in these battle ground states. The fact that Hispanics are a disparate group- from Mexico, Puerto Ricco and Cuba as well as other...
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...difference in values and beliefs grants an impact on wellness, disease and death in selected cultures. Upon assessing heritages there has been an overview of religion, ethnic background, language and an identification of support systems. Information has been gathered to present cultural lifestyles, traditions and health practices in a nonsterotypical manner. Utilizing the Heritage assessment tool this paper will reflect the cultural heritage of three different cultural practices .The three cultural diverse backgrounds, which will be discussed, are Hispanics, Filipinos (Asians) and Southern Afro Americans in which the later describes the writer’s heritage. There will be an acknowledged awareness of health maintenance, protection and restoration. Common health traditions will be identified along with how families interact with these practices. Yet, there is a cultural diversity in ethnicity a reflection of similarities is encountered. The Hispanic community is broadened and consists of many geographical origins such as South America, Cuba,...
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...Customers As of 2016, Cal Poly Pomona houses 23, 966 enrolled students (22, 384 in the undergraduate program and 1,582 in the graduate program), 1,202 within faculty, and 1,410 within staff. This leads to a total of 26, 578 that either attend or work at Cal Poly Pomona, all of whom would be potential customers (Facts and Figures 2016). Our sales would especially attract those in the Hispanic/Latino community at Cal Poly. The Hispanic/Latino population at the school- both male and female- makes up around 37 percent of the student population, which would increase our chances of good sales, since fresh fruits with Tajin and lemon juice is considered a popular street food in Hispanic culture and a majority of the community was raised consuming the snack. Since the sale is sold during University Hour, a lot of students would prefer grabbing a quick bite to eat to save the short time they have before heading off to class. External Environment We started to set up our booth 15 minutes prior to University Hour, and managed to grab a spot straight across from the side entrance of Round Table. We all had the assumption that this would be an ideal place to sell our product since most people would come and eat at the Bronco Student Center area during lunch. But there were a few disadvantages to our location. One was that there were other food booths around the area as well that were already set up and making sales before we even arrived. Another was the location in which we chose...
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...Heritage Assessment Culture is a pattern of behavior and values shared by an ethnic group. Cultural heritage is a set of traditions within the culture that is hand down from the older generation to the younger generation within the family. These traditions influence the family’s decisions in relation to their diet, education, daily living activities, religious beliefs and practices and also health and illness beliefs. In this paper, the author will focus on the usefulness of applying a heritage assessment in evaluating the needs of a person as a whole. Three different cultures including authors will be discussed about the health maintenance, health promotion, and health restoration. The author will also evaluate health traditions which are based on her own other two families. The evaluation of different culture will reveal similarities and differences in traditions, which can help nurses to provide holistic approach towards care delivery to gain optimal health outcomes. Heritage assessment tool is a very good way in finding out patients’ cultural values and beliefs towards health maintenance, protection, and restoration for a nurse to take a holistic approach towards providing care and education to the patient. In summarizing what the author has learned from the Heritage Assessment Tool (HAT) is that, the author and her husband both were born in a Muslim country and lived there for the best part of their childhood. Her husband migrated to US when he was fifteen and the author...
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...ROLE OF PROMOTION IN MARKETING DECISIONS The Role of Promotion in Marketing Decisions TUI University Module 3: Case Study #3 MKT501: Strategic Marketing February 08, 2012 The Role of Promotion in Marketing Decisions This Company’s Targeting and Marketing Strategy Success Part of what made this company’s targeting and marketing strategy a success comes down to what I reviewed in our reading from KnowThis.com. This article discusses that you need to know the members of your target market. In this case, as Medina (2011) covered in her article, the management staff of the casino looked around and discovered they had a large Hispanic population. This as it turned out was a shock considering that prior research suggested the Hispanic population typically don’t gamble. Since the casino already had a considerable Hispanic clientele, as KnowThis.com suggests, the casino can exploit this information to target their current customers and recruit previous and even potential customers. Another way to do this according to KnowThis.com is to use influencers on the target. The casino invested in signs in Spanish, Spanish speaking blackjack dealers, announcements in Spanish and probably one of the biggest influencers, Spanish entertainers. In Medina’s (2011) article she tells us how the casino sold out all the rooms in the hotel and had a full audience in attendance during these shows, numbers any casino in Las Vegas would kill for. The entertainers also stay after the show...
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...Hispanic English Language Learners and Factors Associated with Low Academic Achievement in Mathematics Hispanic English Language Learners and Factors Associated with Low Academic Achievement in Mathematics Lucila Vega University of Texas at Brownsville Addressing the need for improved mathematics achievement for students all over the nation is a great challenge. Currently, Hispanic English language learners (ELL’s) remain severely at risk in terms of low mathematical achievement (Ketterlin-Geller, Chard, & Fien, 2008). ELL students face a number of factors that place them at a disadvantage when performing in Mathematics when compared to Caucasian students (Bernardo, 2005). As educators search to find more practical and effective methods to change the outcomes of student learning in mathematics; it grows increasingly relevant to uncover why ELL’s students struggle in Mathematics. Researchers have attempted to shed some light on this topic and suggested that ELL’s students chose to remain indifferent when performing well academically because of the fear that this might compromise their ethnic values or identity (Bernardo, 2005). The Hispanic culture tends to focus more on moral obligations rather than academic obligations (Fletcher & Reyes, 2003). ASSOCIATED FACTORS Questions are often raised regarding whether a Hispanic student s’ learning is affected by the language used during instruction. Currently, the success of a student...
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...Section l. Estimates for Census Regions and Divisions 3 Table 1. Census regions and divisions: Employment status of the civilian noninstitutional population by sex, age, race, and Hispanic origin, 1998 annual averages (Numbers in thousands) Civilian labor force Employment Unemployment Civilian noninstitutional population Number Percent of population Number Percent of population Number Rate Total ................................................................................ Men ................................................................................ Women .......................................................................... Both sexes, 16 to 19 years ............................................ 205,220 98,758 106,462 15,644 137,673 73,959 63,714 8,256 67.1 74.9 59.8 52.8 131,463 70,693 60,771 7,051 64.1 71.6 57.1 45.1 6,210 3,266 2,944 1,205 4.5 4.4 4.6 14.6 4.4 4.3 4.5 14.1 - 4.6 4.5 4.7 15.1 White ............................................................................. Men ............................................................................... Women ......................................................................... Both sexes, 16 to 19 years ........................................... 171,478 83,352 88,126 12,439 115,415 63,034 52,380 6,965 67.3 75.6 59.4 56.0 110,931 60,604 50,327 6,089 64.7 72.7 57.1 49...
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...predominant Hispanic races were of Mexican and Central American origin, I was constantly compared to those Hispanic backgrounds. This was frustrating because I am Colombian and the Colombian Culture is very different from the Central American culture. My mind could not understand why people would compare me to them if I am South American. The traditions, food, music, slang, and even accents were different. American non-Hispanic people would call me, among many other things, a “dirty Mexican” or “wet back.” This was extremely frustrating because neither one of my parents hopped the border nor were they dirty. My young mind did not know how that these people were just ignorant so my frustration turned into anger and total repulsion of races of those other backgrounds and countries. A sense of insecurity and even self-hate would overcome me. I did not want to be Hispanic, I wanted to be white, and I wanted to be accepted. My way of seeing things changed in 2006 when the Immigration Equality Movements became popular. Latino activists would speak at events and in a sense give the people a sense of empowerment and hope. Attending these events made me feel proud of my Hispanic heritage and a love for the Hispanic population as a whole started to grow. I embraced them all as my people regardless of their culture or countries of origin. I marched alongside them in protests, volunteered at events, and helped raise awareness. Instead of allowing the oppression and injustice of Hispanics to continue...
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...there are smaller related groups of consumers with similar characteristics and product needs. Segmenting the market can help a business better meet its customer’s needs as well as help define their target market. Page 108 Q. 4 – Explain why segmentation efforts based on attempts to divide the mass market using few demographic dimensions may be very disappointing There are many variables involved in demographic segmentation such as age, gender, race, religion, education, income, etc. Because these variables are easy to measure, segmentation based on demographic dimensions is popular in marketing. If a company were to limit the number of demographic dimensions to segment the mass market, they would miss a huge opportunity to cater to their customer’s wants and needs since most of them are based on the variables mentioned above. Page 135 Q. 8 – Give some examples that indicate how the four P’s might be adjusted to appeal to the Hispanic subculture Product – The supermarket chain should adjust the products in these stores to appeal to the Hispanic subculture. Hispanics usually place a high value on authenticity, so the store should offer US products as well as an array of authentic Mexican products. Hispanics also like having choices because it gives them a sense of power. There should be plenty of options for them to choose from. The supermarket stores should also provide excellent customer service which Spanish speaking employees. The Hispanic subculture enjoys a sense...
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...of Christ. Many Catholics believe that if you do not follow their doctrine that you will not become close to God and therefore not make it into heaven. Many others believe that all religions lead to God so it is okay to practice however you want. My experience with the catholic religion has been that they seem to be very self-punishing and believe that almost everything they do makes them not deserving of heaven. Also it seems that if you are not Catholic that practicing Catholics look down on you and believe you do not have any chance of going to heaven. The influence of Catholicism has shaped America for many years. Being one of the biggest religious groups in the country they have the sway to change the social scene. This would include the movies we watch, the music we listen to, or even to things that we buy. This group is big enough that when they decide to boycott something it can make national news. The very first major discriminatory act against Catholics was the crucifixion...
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...Introduction We are honored to introduce the next governor of the Red Lone State that is Texas, Ms. Jane "Bitzi" Johnson Miller. She is a Conservative Republican with humble beginnings born and raised on a ranch in West Texas. She has profound origins in Texas as she comes from generations of proud Texans. The prosperous entrepreneur is the granddaughter of former governor Joe "Big Daddy" Johnson who was the Texas governor in 1954-1958. As a highly educated individual that knows what it is to work hard and strive for what she wants, being a pro-business individual she started her own software company in Dallas back in 1993 and later sold to Dell Company in 2014 for $2.5 million dollars. She is a recently divorced with two grown children who support her and can attest of what great mother she has been as they grew up admiring of what a hard worker she was to provide for her family. She strived to be a role model to her children and show them that with perseverance and dedication you can achieve anything you set your mind to. This make her very passionate about mothers and children as she knows firsthand how tough it is to be a working mother. Jane “Bitzi” is the example of a strong woman in politics in today’s society, she is conservative in her ways, compassionate in her actions and has a vison of what she beliefs Texas needs and wants, making her the best candidate for the job. Culture and Regional Support Texas is known to be composed of a combination of traditionalistic...
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...Hernando Gonzales (pseudonym), age 63, incurred a traumatic brain injury to the left and right frontal lobes and the left temporal lobe and a broken right shoulder during a car accident on March 15 of this year. Mr. Gonzales was born and resides in Mexico and was visiting his sister, Maria, for a two month vacation when the accident occurred. This was his first visit to Buffalo, NY, though he has visited Miami, Florida and San Antonio, Texas several times in the past 20 years. Mr. Gonzales has been a widower for 6 months and has four adult children who reside in Mexico. Mr. Gonzales completed ninth grade in Mexico and worked as a security guard at an industrial site. He speaks fluent Spanish and reads and writes Spanish at about a fifth grade level. Although he has taken English emersion classes for several years and his auditory comprehension of English is good, his spoken English is limited. Reading and writing English are basic and inconsistent. He is an ardent soccer fan, enjoys Mariachi music, and attends church on a regular basis. According to his sister, Mr. Gonzales has a history of hypertension, prostate cancer, and osteo–arthritis. He had a partial knee replacement to the right knee in 2005. He wears corrective lenses that were broken during the car accident, and during the optometric evaluation to replace his lenses, early stage bilateral cataracts were noted. Three years ago Mr. Gonzales was diagnosed with a mild bilateral sensori–neural hearing loss during an employment...
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...New York City. When she was only 3 months old her family decided to return to their homeland in Dominican Republic. It seems they wanted to make a difference in their country which at that time was being ruled by the dictator General Rafael Trujillo. In 1960 her family returns to the United States because his father was part of a plot to overthrow country's dictator which it failed and under these circumstances put the whole family in jeopardy and they had to flee the island. Coming to this country and adapting to the language and the culture wasn't easy for Julia. She faced discrimination from the children at school because of her Hispanic ethnicity. Julia always loved stories since she was little she adored hearing them and also telling them, but is when she came to this country she developed her writing skills. Hispanic culture is more oral expression than written, is not very common for a child or teenager to keep a daily journal but it is for an American. Thankfully to this experiences in her life she was able to transformed them into wonderful written pieces. Since Julia went through the experience of adapting to a different country, culture and language, in this poem she tries to portray what Spanish feels to her and she wants her readers to know this in English with a hint of Spanish, which to me is like a cherry on top. This poem is about the feelings and emotions a person has with two different languages and how hard sometimes is to adapt...
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