...1960's Diary Entry Aaron Cobb His-135 April 21st, 2013 Joseph Woodard 1960's Diary Entry Diary Entry #1 Today we have lost a legacy. Malcolm X was one of the greatest and most influential African Americans the world has ever known. He did so much to make us feel connected with our African American heritage. He would say the things we were thinking but were too afraid to say ourselves. He taught us to stand up for ourselves and our rights as black men. Who knew that a troubled young boy would become a powerful and educated leader? As a young trouble maker doing prison time, it was during his ten years in prison that he educated himself as well as introducing himself to the Nation of Islam teachings. After serving a couple of prison stints he even became a minister of numerous temples in Boston, Philadelphia and New York. He also started a newspaper titled “Muhammad Speaks” which touched on controversial views about his idea that blacks were superior. He became second in command to Elijah Muhammad but they butted heads and ended up going their own ways. Elijah stuck to his ideas of Nation of Islam, while Malcolm X focused on what true Islam taught. He felt that the Civil Rights Movement had the blacks begging the whites for freedom, and he was not a fan of begging. He instead advocated black power and black consciousness even if it resulted in violence. He had several famous speeches, including “Black Man’s History”, “The Black Revolution”, and “God’s Judgment...
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...Contents I. Ray Ban’s Profile 3 1. History 3 2. MOST 3 3. Internal and External Analysis 4 4. Ray Ban’s Issue 4 II. Ray Ban’s Customers 4 1. Value Chain 4 2. Final customer: Care abouts and Solutions 5 3. Kano Model 5 III. Ray Ban’s Defensive Strategy 6 1. Spider Chart 6 2. Ideal Vector 6 3. Market segmentation 7 4. Marketing MIX 7 a. The 3 Ps 7 b. Price-Marketing relationship 7 5. SWOT Analysis 8 a. Ray Ban’s SWOT 8 b. Carrera and Ray Ban’s SWOT 8 c. TOWS Matrix 9 IV. Internationalization Development 9 1. Sources of comparative advantage and strategy clock 9 2. Market selection 10 3. Internalization drivers 10 4. Modes of entry 12 5. Competitor retaliation matrix 13 V. Conclusion 14 VI. Appendices 15 VII. Bibliography 17 Ray Ban’s Profile History Ray-Ban is not just a company that manufactures sunglasses; it also has a huge contribution to the American culture and history. From Presidents to movie stars, from grandparents to teenagers, everyone owned (or at least dreamed of owning) a pair of these iconic glasses. Nowadays, Ray-Ban is considered as an immortal legend, selling its sunglasses worldwide for more than 74 years. Ray-Ban was founded in 1937 by the American company ‘Bausch & Lomb’. Everything began when the Army started looking for sunglasses to protect Aviators from the damaging rays of the sun, but at the same time still look elegant. These glasses were extremely...
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...Michael Jordan was born in Brooklyn, NY before his parents moved to North Carolina in order to give him a better life. Before Michael Jordan became the famous sports figure that he is today, he played baseball and was more into baseball than he was into basketball. When he went to high school he was trying to make the varsity basketball team but he was unable to make the team because he was not yet good enough. Through hard work and dedication he was finally able to make the team and became a starter. He eventually obtained a scholarship to play basketball for the University of North Carolina. At the University of North Carolina he obtained his education while continuing to become one of the best basketball players in the school’s history. His sophomore year at the University of North Carolina was a very memorable year because that was the year that he and his team won the National Championship and he was responsible for making the game winning shot. That would end up being his last year playing basketball at the University of North Carolina before being drafted into the NBA by the Chicago Bulls. His first year with the Chicago Bulls, he was named the teams Captain which was unusual for a rookie. This is one of the reasons that I started to look up to Michael Jordan because he was placed in a position of being a leader on a team his first year in the league. He would step up and lead his team, which was a losing team the year before, to a team that would eventually win...
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...Leslie C. Lee HIEU 205 June 23, 2014 Italian and Northern Humanism During the age known as the Renaissance, humanism was a thriving force within Europe. Humanism had a profound impact on how man viewed the role of education and intellectualism within society. Renaissance humanism has been defined as simply a curriculum based upon the study of Greco-Roman classics that affected the culture and man’s point of view. Renaissance humanism was ultimately divided into two branches which came to be known as Civic humanism and Christian humanism which defined differences between Italian humanists and Northern humanists. Leon Battista Alberti (1404-1472) and Desiderius Erasmus (1469-1536) and their ideals exemplify what separated the two. The contrast between Italian humanism and Northern humanism can be simply stated as one led man away from God, the other drew man closer to God. Education was crucial a factor in the ideals of both Italian and Northern humanists. Classical scholarship was the heart of Italian humanism while Christian scholarship was the chosen education of Northern humanists. The classical Latin language of Cicero was an important part of both scholarship curriculums and both Alberti and Erasmus were fluent in Latin. The differences between scholarships were the exclusion or inclusion of Christian classics. Italian humanists unlike Northern humanists held the idea that the classic Latin language should be the chosen language of the elite. It was a common practice...
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...Overview Company Brief Adidas is on the move and always has been: It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company, Adidas has riden the waves of change in the sports goods sector both up and down. Alongside its own brands, it owned the Saloman ski and sportswear brand for nearly a decade and now includes the Reebok, Taylormade Golf and Rockport brands in its stable. Company Highlights * BECOMING A TRUE MULTI-SPORTS SPECIALIST From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports throughout the years. This is reflected in the broad range of athletes who trust adidas to make them better: besides the usual suspects such as the world’s best football players, like the Argentinean national team, outdoor icon Reinhold Messner climbed mountains in adidas shoes and gymnast Nadia Comaneci scored a perfect 10, repeatedly. * A COMPUTER FOR YOUR FEET, It sounds quite common today, but back in the ‘80s, a computer did not belong, much less fit, in your shoe. Didn’t stop adidas from putting it in there. An innovation ahead of its time, the Micropacer featured a system – known today as miCoach – providing performance statistics...
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...Brief History of The Winchester Repeating Arms Company From the Archives of The Winchester * Keen Kutter* Diamond Edge Chronicles Volume 1, Number 3 & 4, March 1997 The Official Publication of The Hardware Companies Kollectors Klub www.thckk.org Drawing of Winchester Headquarters, New Haven, CT Another great venture capitalist, Oliver F. Winchester, was the founder of a manufacturing company that shared a common history with Simmons Hardware Co. The time period for this was from 1922 until 1929, when the hardware related interests of the two companies merged to become The Winchester Simmons Company. Mr. Winchester, familiarly known as "Governor Winchester", was born in Boston, MA, November 30th, 1810. In his twenties, he worked at the carpenter's trade in various cities, becoming a master carpenter before he reached his majority. His entry into the business arena in 1834, was as a Men's Furnisher in Baltimore, MD. In 1848, he came to New Haven Ct, where he engaged successfully in manufacturing. In 1855, Mr. Winchester became interested in firearms and organized a company known as the Volcanic Arms Company, which purchase an invention called the Volcanic Repeating Rifle. In order to extend its activities, the company was reorganized on April 25th, 1857, under the name of the New Haven Arms Company. After a great deal of experimental work, Mr. Winchester engaged Mr. B. Tyler Henry, an inventor, to assist in the improvement of the Volcanic rifle. The Henry Repeating Rifle...
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...Select a luxury category. Categories include: Jewellery * Within your category select three brand leaders : Cartier, Chaumet, Chopard * Prepare a SWOT analysis for each brand * Analyze these leaders by discipline: visual merchandising, website, e-commerce (if applicable), social media, customer service, PR, special events, advertising. * Prepare a final report (4-6 pages) on your category ranking your three leaders in order of effectiveness with detailed explanations as to your ranking decisions. Oral Presentation on December 4, 2013 Chaumet “The history of Chaumet dates back to 1780 and is closely interwoven with the history of France. Over five centuries, Paris has been celebrated for the magnificence of its jewellers.” 1. Introduction The Company Chaumet * Category Jewellery and Watches * Parent Company LVMH * Name Chaumet International S.A. * Number of employees 147 * Tagline “Bijoux de sentiment, horlogerie d’émotion” STP * Segment Luxury and Fashion – Jewellery and Watches * Target Group High income/Upper class men and women * Positioning History, tradition and savoir-faire LVMH main data for the Jewellery and Watch Sector History Chaumet is a « maison française de joaillerie », producing jewellery as well as watches. The company was founded in 1780 by Marie-Etienne Nitot. He became famous thanks to Joséphine de Beauharnais, his main client, for whom he made stunning jewellery for her wedding...
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...Mediterranean. On September 11, 1939, just a few days after Hitler triggered the World War II by unleashing the German Army in Poland, U.S. President Franklin D. Roosevelt penned a brief but important message to Britain`s First Lord of the Admiralty, Winston Churchill. FDR wrote to Churchill because he was looking for information about the war in Europe and wanted to to gather it informally, quietly, and on a personal level. This was the beginning of a unique relationship between the two most important leaders of the Free World, and established a precedent repeated by several successive American presidents and British leaders. On May 10, 1940, the very day on which the German Army finally launched its long-anticipated attack on the Low Countries and France, Churchill became the prime minister of Great Britain. Over the course of the war, the two men exchanged thousands of messages, telephone calls, and indirect third-party exchanges. They also met in person nine times, including the two famous meetings with Soviet premier Stalin at Teheran and Yalta, creating "Summit Diplomacy." The ninth and last meeting took place at...
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...What is entrepreneurship? Introduction Entrepreneurship is also known as helping to create healthy and profitable competition in the market, but what is the entrepreneurship? There is no standard answer. The purpose of this article is to defining the entrepreneurship by integrating the existing theory. At first, reviewing the origin of entrepreneurship, nothing generated without reason, critically analyzing the origin will promote to understand the meaning of entrepreneurship. Secondly, defining entrepreneurship by combine the different theory and taking examples to support definition. The origin of entrepreneurship Entrepreneurship was developed from “entrepreneur”, with the development of economic, how to operate a firm and how to do better than a chief executive officer was consider in 16th century, economists made attempt to study in depth about chief executive officer and come up with “entrepreneur”. Although at that time, this word “entrepreneur” was not existent, economists still realized this phenomenon and tried to describe it. As a factor in microeconomics, entrepreneur, was study by several scholars and until the 1723, this word was represented by Cantillon (Muljadi Paul, 2000, p.5). The economic development promote to establish a company, therefore, the word “entrepreneur” was born. Cantillon (1755) indicated that entrepreneur is a risk taker and profit taker, they try their best to make profit by grabbing the opportunity. Cantillon was a pioneer of study entrepreneur...
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...American Pop: Popular Culture Decade by Decade. Ed. Bob Bacthelor. Westport, CT: Greenwood Press 2009. 978-0-313- 34410-7. 4 vol. 1,604p. $375.00. Gr. 9-12. This four volume set gives students a broad and interdisciplinary overview of the many and varied aspects of pop culture across America from 1900 to the present. The volumes cover the following chronological periods: V 1. 1900-1929, V 2. 1930-1959, V 3. 1960-1989 and Vol. 4. 1990-Present. There is an Introduction for each volume focusing on the major issues during that period. There is a Timeline of events for the decade which gives extra oversight and content to the study of the period and an Overview of each dcade. Chapters focus on specific areas of pop culture (Advertising, Books, Entertainment, Fashion, Food Music and much more) supplemented with sidebars containing stories, photos, illustrations and Notable information. There are endnotes for each decade and a Resource Guide and Index. Volume 4 also contains a Cost of Products from 1900-2000, and an Appendix with Classroom Resources for teachers and students and a Cumulative Index. Students, teachers and the general reader will love sifting through the experiences of Americans as they easily follow the crazes, technological breakthroughs and the experiences of art, entertainment, sports and other cultural forces and events that influenced each generation. Reference– Popular Culture ...
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...Case 4 Inside Intel Inside What was the original motivation behind Intel’s decision to launch the Intel Inside branding campaign? What factors have accounted for the success of the campaign? From a consumer perspective, how does the Intel inside logo affect your PC buying decisions? Intel was a market leader in PC Microprocessor industry. Due to evolving new technology and intensifying competition, sustaining technological lead was of utmost priority in 1990 for Intel. They had threats from growing powers like AIM (Apple, IBM and Motorola) tie ups in 1991. To counter this competition, Intel doubling up their R&D. There were simultaneous development of products of 2 generations going on. The other competitors could not catch up with Intel’s speed of development of new products. In 1997, Intel encountered loss of market in < $1000 PC market. This segment was fast growing. AMD was a major player and gained market share in this segment. Intel did not want to lower their price because this would affect their brand equity as well as reduce their bottom lines. So they countered by introducing another product that they positioned in entry level segment. This kind of product differentiation allowed them to gain leadership in that market without diluting their brand image. They also lowered price of their older product to compete directly with AMD. Their product 286 was a big success in the market. But 386 processor sales did not pick up even 3 years after launch. This was...
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...Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE: This is a detailed and comprehensive case describing the market entry of two global consumer product companies, PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM), India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they adjust to competing in an unfamiliar and rapidly-changing environment. Key themes include: - The effects of the changing political scene resulting in the imposition of a non-standard domestication policy on foreign direct investors. - The need for foreign companies to adapt their marketing and competitive strategies to suit conditions in the Indian marketplace. - And the role of ‘globalization’ policies across the marketing mix variables, but particularly in the case of promotional strategies. Answers to Questions: Q1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? A1. The political environment of India has had a very significant impact in the...
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...Samuel more Walton John Agbatekwe September 10, 2015 Humanity/ 102 Professor Sherna Armstrong Sam Walton a 20th century genius Sam Walton, one of the most brilliant and successful businessmen in history, he was the founder and former CEO of one the largest retail business company in the world today. Sam Walton is the definition of success and he proved it by opening the largest retail business in the world. He transformed the way people shop in the United States of America and around the world. He brought in a great change in the tactic of business. In 1945 when he bought his first Wal-Mart store from the Butler brother, the store was only making $72000 a year. But shortly after he took over the store, he turned it into a $250,000 yearly store. Sam Walton is the epitome of success and as of today he is worth over 149 billion dollars (Samuel M Walton 1992). Samuel Walton’s early life Samuel was borne born on March 29, 1918 at Kingfisher, Oklahoma to Thomas Gibson Walton and Nancy “Nannie” Lee. Samuel, his brother (James) and his parent lived in kingfisher, Oklahoma until 1923, when they moved to chesterfield Missouri, where his father worked as a mortgage man. Samuels’s family moved around a lot from one small to another. When Samuel was in eighth grade at Shelbina, he became the youngest Eagle Scout in the state history and shortly became a recipient of the distinguished Eagle Scout award from the boy’s Scout of America. Samuel’s parents did not have money growing...
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...technological trend which serve as opportunity for foreign investors to invest in the host country. Sri Lankan supermarket and retail industry is still immature and have a lot of potential to growth with the increasing trend of consumerism in Sri Lanka. Despite having a lot of competitors there is no large scale hypermarket mall concept in Sri Lanka providing service quality attributes to Sri Lanaka consumers. The statistics by Nelson on FMCG trend in south Asian market shows positive trend and great potential for consumerism in Sri Lanka. Lewin’s force field analysis has been conducted to analyze the driving and restraining forces of entering Sri Lankan market. By considering all pros and cons of doing business in Sri Lanka, the proposed mode of entry must be small scale to minimize the probability of risk of entering an unknown market with the traditional model of cost leadership. MYDIN must create appropriate training program prior...
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...prestigious brand name, famous history and high growth possibility the next few years. It is a need to explore the industrial performance, business Scope, company's strategies. I shall also base on economic conditions, and company's ability to forecast the direction that the company is taking in the future. Demonstrating on the strengths and weaknesses, hence find the way to maintain competitive among other traditional coffee shop models in the market. As for the first part of the report, I'll introduce more about Trung Nguyen cooperation, their history, their steps… Following by the analysis of their internal (BSD Model), external environments (PESTEL model), Use Five -Forces model of Competition, and SWOT… we will have a complete picture about the business situation of one of Vietnam's leading companies. History: Trung Nguyen has been in Vietnam since 1996, more than a decade passed and the company has been achieving a numerous of entrepreneurial prizes and recognitions from Vietnam government, Vietnamese Young Enterprise Association… Trung Nguyen now is recognized worldwide as the best coffee brand. Let take a closer look of Trung Nguyen steps: • 1996 – Trung Nguyen Coffee Company established Starting from 1996, Trung Nguyen was a small enterprise which processing coffee in Buon Me Thuot city, Daklak province, the largest coffee plantation in Vietnam. During the year, four young entrepreneurs (Trung Nguyen founders) with a vision of creating a famous Vietnam coffee trademark...
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