...History of Apple between 1975 and 1985 Student’s Name Institutional Affiliation Apple is a technological company based headquartered in California, United States of America. It deals with the design, development and sale of electronics, software, and hardware. The company was founded as Apple Computer Inc. in 1976 by Steve Jobs and Steve Wozniak with an initial focus on the development and sale of personal computers. However, it was later renamed Apple Inc. in 2007 as a way of signifying its entry into consumer electronics. Today Apple inc. is one of the largest multinationals in the globe. This essay, therefore, aims at looking at its growth and development between 1975 and 1985 (Janik, 2011, p.77). The choice of studying the history of Apple Inc. was informed by its humble beginnings to what is now the largest technological company regarding both revenue and total assets. It is also the second largest phone manufacturer in the world with a value of more than $700 billion. I am passionate about technology and innovation (Janik, 2011, p.77). Apple stands out as the best example of how one can build an idea into one of the most renowned companies in the world. The company has revolutionaries the technology industry and made tremendous impact on the lives of people all over the world. The key objectives of researching on the history of apple inc. are to learn how to build a company from scratch. Every successful story is as a result of overcoming the difficulties along the...
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...Comparative Analysis of Apple and Dell Table of Contents Introduction……………………………………………………….………………………………………………….…………………3 Apple Corporation Overview…………………………………………………………………………………….………………4 History Products Major Competitors Dell Corporation Overview……………………………………………..………………………………….…………………….4 History Products Major Competitors Ratio Analysis……..…………………………………………………………………………………………….……….……………6 Liquidity & Efficiency…………………………………..….……….…………………………….……………………6 Solvency………………………………………………………………………….………………………………….………8 Profitability………………………………………………………………………….……………………………..….…..8 Conclusion………………………………………………………………………………………………………………………………9 References……………………………………………………………………………………………………………………………..10 Introduction The purpose of this report is to compare the financial statements of two companies, Apple Corporation (Apple), and Dell Corporation (Dell). The comparison will use ratios calculated from financials of each company. The reason for using rations rather than simply reviewing the financial statements themselves is that financial ratios are an efficient way to compare companies independently of size, volume or market share. Ratios go beyond just looking at the numbers to reveal just how profitable a company is, does it have enough cash to cover fund the business, or is it heavily dependent on debt (Ingram 2013). Examining ratios are instrumental in planning and making strategic decision within a company. Ratios are also valuable to investors...
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...[pic] EXECUTIVE SUMMARY Apple, Inc. was founded in 1976 by Steve Wozniak and Steve Jobs as a technology company specializing in personal computers. In December of 1980, Apple became a publicly traded company and in 1982 became the first personal computer company to attain $1 billion in annual sales. In 1985 after the launch of the Macintosh, Steve Jobs was forced out of the company. He later returned in 1997 to rescue Apple from its stagnant and unimpressive performance of the early 1990s. Jobs’ vision for Apple began to take shape in 1998 with the unveiling of the iMac, which returned the company to profitable status by the end of the decade. In the 2000s Apple unleashed a volley of game changing products, starting with the iPod and continued with the iPhone and iPad. These innovations solidified Apple’s status as the world’s foremost technology company and cultural icon. Apple’s horizontal and vertical integration between all of its devices, software, hardware, and operating system give it a unique competitive advantage in the fast changing world of technology. Steve Jobs stepped down from Apple in August 2011 while he was battling cancer. He passed away in October of the same year. Apple thrived under his leadership and his death left a void that is not easily reconciled. Jobs was a visionary leader who brought Apple back from stagnation and built it into the world’s most valuable company. Although Apple has had some missteps without Jobs at the helm...
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...“attached to their ear,” sending or reading a text message, on Facebook, tweeting, on insta-gram, or reading their e-mail. The iPhone has become the modern day icon for communication of all sorts and one of the most successful products marketed to the public. The Beginning of Apple Steven Wozniak and Steven Jobs were friends and college drop-outs; Wozniak worked for Hewlett-Packard and Jobs worked for Atari. They decided to build and market their own computer in April of 1976; this was the beginning of a company known as Apple, along with their first product, the Apple 1. The company grew from that point, year by year, in leaps and bounds, such that in 1980 Apple employed several thousand employees ("Apple-history," 2013). Apple went through several ups and downs between 1981 and 1997, not to mention several CEO’s along the way. With the loss of Steve Jobs, it seemed that the company struggled until his return in 1997. With his return, Apple started to climb out of the hole it had fallen into (Mesa, 1998). From 1997 to 2007, With Steve Jobs at the helm, Apple became a leader in the technological world of computers ("Apple-history," 2013). Evolution of the iPhone In June of 2007 Apple entered into the cell phone market with the announcement of the iPhone. Much more than just a portable phone the iPhone allowed users to play music, movies, take and store photos, and access the internet, all through a colorful and convenient touch screen. It was introduced by...
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...Case Analysis 1: Apple Computer NETW583 – Strategic Management of Tech For this brief paper I have been asked to answer the following three questions about the company Apple Inc. : What were some of Apple's biggest successes and failures? How much of Apple's success can be linked directly back to its culture? How do the actions of Apple apply to the TCOs? The best way I can most effetely answer these questions is to start with the second question, How much of Apple's success can be linked directly back to its culture? I think that a Apples success can be significantly linked directly back to its culture. This question is easily supported by what happened when Apple hired John Sculley as their President and CEO in 1983 and pressured Steve Jobs to resign in 1985. During this period of time Sculley brought a corporate culture from Pepsi into Apple which was a significant change from what the company had been used to with Jobs leading the company. During the time that Sculley was at the realm Apple saw significant failures in which I will outline when answering the next question and he changed business models which adversely affected Apple to the extent that some say he almost drove Apple into the ground for good. After Jobs return in 1997 he immediately started driving the businesses culture in a completely different direction in which he focused on the experience his products gave the user and went on to inspire others in the company to be creative and come up with...
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...Apple Computer, Inc Company Report I have chosen to do Apple Computer, Inc for my company report. Apple is in the computer software industry and in the technology sector. Apple is a very interesting company with its vast relationships with other big companies and also huge loyal customer base it has created over the years. From the buyer concentration aspect Apple has many relationships with huge manufacturing companies such as LG and previously Samsung for their iPhone and iPad displays. All the way to their partner in China called Foxconn which is the company responsible for employing Chinese workers to build Apple's devices. At the same time however though Apple has a huge seller concentration with selling its multiple product lines to the public. This includes iPhones, iPods, iPads, iMacs, Macbooks, vast accessories for their products, and Apple TV. Apple sells these various products through its massive amount of storefronts but also through partnerships with the major Telecommunications companies such as AT&T, Verizon, and Sprint to name the ones in the U.S. They do have partnerships with other Telecommunications internationally as well. The company operates in Cupertino, California and " The Company also sells its hardware and software products to enterprise and government customers in each of its geographic segments. The Company’s products are deployed in these markets because of their power, productivity, ease of use and the simplicity of seamless integration into information...
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...| 2010 | | | [APPLE INCORPORATED] | Apple is discussed based on the the history of the company, its products, the company’s profitability and criticisms and challenges the company has encountered . | Technology is the usage and knowledge of tools, techniques, and crafts, or is systems or methods of organization. The word technology comes from the Greek technología. The term can either be applied generally or to specific areas: examples include “construction technology”, “medical technology”, or “state-of-the-art technology”. In this research paper, Apple Inc will be discussed, based on the history of the company, its products, the company’s profitability and criticisms and challenges the company faces. What is Apple Incorporated? Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but on January 9, 2007 the company removed the word “Computer” in order to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple’s best known hardware products include Macintosh...
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...has enhanced product sales. The loyalty of their customers and continued growth has factored in significantly increasing new product development. Apple’s contribution to this world has made them a well-known corporation. Introduction Apple Corporation Steve Job co-founder of Apple Computer alongside with Steve Wozniak pioneered a cycle of revolutionary technologies. In 1980, Apple Inc. had a market value of $1.2 billion during their first day of trading. Apple Inc., formerly Apple Computer, Inc., is a conglomerate corporation that creates consumer electronics, computer software, and commercial servers. Apple’s foundation lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. The founder’s s Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I. On January 3 1977, they became incorporated, in Cupertino, California. Apple Computer mostly produced personal computers, which included the Apple II, Macintosh, and Power Mac lines, but it faced unsteady sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple’s CEO in 1996 after his company NeXT was...
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...Preliminary Research Brief Summary: * History: * Company Name: Apple * Location: 1 Infinite Loop Cupertino, CA 95014 U.S.A. 408-996-1010 Description of company: Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company acquired app-search engine Chomp. Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In addition, the Company sells a range of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones...
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...Design Thinking and Innovation at Apple | Apple Case Summary | | This documents describes in brief the history of Apple and discuss its strategy to success. In addition this documents also draws similarity between Steve Jobs and the current CEO of Apple Tim Cooks. | | Pradyot Mohanty (Twin Peaks) | 1/17/2012 | | History Apple was founded by Jobs and Steve Wozniak in 1976 a time when computer was perceived as nothing but a complex computation system which was used only in big corporate firms and operated by qualified professionals. No one had ever imagined that kids at the age of 10 would be playing games, studying science and reading comic books using a small handheld device which does wonders with a simple touch. When one thinks of Apple, the first thing that comes to mind is Steve Jobs and when one is thinking about Steve, Ipod is the first thing that strikes the mind. I believe a company's growth and success is a direct consequence of its leader's vision and direction. And the same is with Apple . Apple's key strength has been innovation by simplicity, the way Steve envisioned it. "Apple's success is not just the result of clever strategic moves or an innate sense of market timing. It came from a deep commitment to understanding how people used computing devices and a desire to develop insanely great products" [Design Thinking and Innovation at Apple, Stefan Thomke]. Apple's history is the proof of its innovative reputation. When Jobs was leading the...
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...Abstract Over the past ten years, some refer to as the American lost decade; few companies have been able to grow amide political, economic and financial instability as Apple. Apple, what was once considered a memory of times gone by has transformed itself and is on the verge of becoming the modern day David and Goliath. Today, Apple is a prominent provider of hardware and software, including Macintosh computer, the iPod digital media player, and the iPhone. With the iMac in 1998, iPod in 2001, iPhone in 2007, and iPad in 2010 Apple set itself apart with innovative design and has extended this differentiation throughout its entire product offering. Apple PCs are popular with consumers, students/educators, and creative professionals. Apple is also the largest vendor of portable digital music players globally with 70%+ market share. It is the largest vendor of legal digital music downloads globally. Following its entry into the smartphone business only 3 years ago, the iPhone already represents 1/3 of Apple's revenues and more than 1/2 of gross profits. Apple's products are available online, in its own retail stores, through its direct-sales force, and through third-party resellers. Apple is headquartered in Cupertino, CA and has approximately 34,300 full-time employees. Apple Financial Analysis The Company and its History On April 1, 1976, the Apple computer was born. Steven Wozniak and Steven Jobs had been friends through out high school. They had both been extremely...
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...marketing andpromotion successes and failures at Apple Inc. | Content Why I chose to examine Apple Inc.'s marketing and promotions strategies…..P.3 Background………………………………………………………………….……..P.4 Initial Product Marketing & Promotion: Apple I, II and III………………...…P.4 Primary New Product Launch: “Classic Macintosh” and Family……….……..P.5 Further Success in Novel Products, Marketing and Promotions: iPod….……..P.5 Expanding to Mobile Devices: Marketing and Promoting the iPhone………....P.6 Fortified Marketing and Promotions: Operating Systems and Capabilities…..P.7 Other Marketing and Promotion Strategies……………………………….......P.7-8 - Back to School Promotion - School Bulk Purchasing - Trade-In Program Conclusions………………………………………………………………………....P.8 Reference…………………………………………………………………...………P.9 Why I chose to examine Apple Inc.'s marketing and promotions strategies. I specifically chose Apple Inc. for the marketing and promotions assignment not only because Apple Inc. is well-recognized for the quality and marketing of its products on a global scale, but also for its history. Whereas a number companies which have excelled through aggressive and strategic marketing strategies, Apple Inc.’s history reveals multiple decades of rebranding and reorientation, which led to its position and success today. From Apple Inc.’s first home computers, the Apple I, II, and III, to their latest iPhone series, Apple has established itself as a serial innovator. While...
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...words: 2016 ID Number: B00653228 Date: 17/01/14 Contents 1 Introduction 3 2 Organisation Profile 3 3 Stategic Theory 3 4 model application 4 4.1 Question Mark 4 4.2 Risiing Star 5 4.3 Cash Cows 6 4.4 Dogs 7 5 Conclusion 8 6 Reference 9 Introduction In this paper I am going to describe and analysis the BCG matrix. The BCG Matrix may be a very helpful and widespread method of evaluating the portfolio of companies or product in a very business unit. The BCG matrix may be used to verify what priorities should provide to different products, and that method is also possible to use to given product or businesses. In this case I will apply the BCG matrix into the Apple Company in mobile industry in order to analysis the products which the Apple has already provided in the market. Organization Profile In 1976, Apple pc, Inc. was established and was incorporated in 1977 [Michael Dougherty, 2010]. Apple’s 1st product was the Apple I that began the non-public pc revolution. In 2007, Apple pc, Inc. modified...
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...Apple Inc. Examining A Multinational Company Apple Inc. previously known as Apple Computer Inc. was founded in 1976. The American Multinational Corporation is known for dominating the technology industry with market savvy products. Apple’s success is attributed to the company’s ability to design and produce products with highly valued customer benefits and unique benefits for which customers pay premium prices. Although the company has a large presence in various segments of the technology market their focus is on four major products. Mac computers, iPod music players, iPhones, and iPads are primary products produced by the company. Apple also designs, manufacturers, and markets operating systems, developer tools, networking solutions, and database software. Historically, Apple has focused its efforts in the United States and Europe. One major contributor to the company’s success was the decision to become a multinational organization. Presently, North American sales account for half of Apple’s revenue. Twenty-five percent of sales are earned in Europe, fifteen percent in Japan, seven percent in Asia and Pacific regions, and the remaining five percent of sales are from the rest of the world. Apple, a now multinational billion dollar company has come a long way from being the company founded with $1300. In 1980, Apple became publicly traded. On the day Apple went public their stock rose 32% making approximately 40 employees instant millionaires. Not only...
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...Story of Steve Jobs The Start of Apple Anusree Banerjee Table of Contents Executive summary 3 Pre-foundation partnership 4 Initial bootstrapping 4 Angel investors 4 Initial public offering 5 Success mantra 6 Appendices 8 Venture Capitalists tell their story: Arthur Rock on Steve Jobs 8 Preliminary confidential offering memorandum 9 Bibliography 10 Executive summary This report highlights the start of the entrepreneurial journey of Steve Jobs – the founder of Apple. The Apple journey started off as a partnership. Steve Jobs and Steve Wozniak had been friends for some time, having met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. Jobs managed to interest Wozniak in assembling a machine and selling it. They bootstrapped for the first product – Apple I. Mike Markkula was the first angel investor who showed belief in the product and the team. Markkula had made his fortune as a marketing manager at Fairchild Semiconductor and Intel, retiring at age 32. In 1977, Steve Jobs met with Markkula and convinced him that personal computers were an exciting opportunity. Markkula invested $250,000 in Apple for a one-third stake in the company and served as president from 1981-83. With Mike’s guidance and funding Apple ceased to be a partnership and was incorporated on April 1, 1976. Apple investors had a traditional exit through an initial public offering in 1980. When Apple went public, it generated more...
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