...The iPhone – Technology at its best We live in an age of information and technology where data is sent and received with the touch of a button and in the blink of an eye in most cases. Think about what one see countless times during the day; at the grocery store, in the car, at a restaurant. No matter where one goes, one can see someone with a cell phone either “attached to their ear,” sending or reading a text message, on Facebook, tweeting, on insta-gram, or reading their e-mail. The iPhone has become the modern day icon for communication of all sorts and one of the most successful products marketed to the public. The Beginning of Apple Steven Wozniak and Steven Jobs were friends and college drop-outs; Wozniak worked for Hewlett-Packard and Jobs worked for Atari. They decided to build and market their own computer in April of 1976; this was the beginning of a company known as Apple, along with their first product, the Apple 1. The company grew from that point, year by year, in leaps and bounds, such that in 1980 Apple employed several thousand employees ("Apple-history," 2013). Apple went through several ups and downs between 1981 and 1997, not to mention several CEO’s along the way. With the loss of Steve Jobs, it seemed that the company struggled until his return in 1997. With his return, Apple started to climb out of the hole it had fallen into (Mesa, 1998). From 1997 to 2007, With Steve Jobs at the helm, Apple became a leader in the technological world of...
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...any advantage iPhone has at operating system front. World is witnessing recession. USA has entered into deflation era. Economic Scenario is not better elsewhere either. With shrinking economy and job cuts, people will not prefer to spend on costly phones. The iPhone is competing on differentiation. Apple should make iPhone available at lower price to fight competitors at price front. Also, launch of 3G version of iPhone will provide strength to it. As economy is reviving , demand for high end phones will increase. Apple has history of having leading and innovative products and iPhone will remain here for long time. References: 1. Bradford, Robert W., Duncan, Peter J., Tarcy, Brian. “Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!” 2. http://en.wikipedia.org/wiki/IPhone 3. http://www.apple.com/iphone/ 4. http://en.wikipedia.org/wiki/Swot_analysis indows 7 which will eliminate any advantage iPhone has at operating system front. World is witnessing recession. USA has entered into deflation era. Economic Scenario is not better elsewhere either. With shrinking economy and job cuts, people will not prefer to spend on costly phones. The iPhone is competing on differentiation. Apple should make iPhone available at lower price to fight competitors at price front. Also, launch of 3G version of iPhone will provide strength to it. As economy is reviving , demand for high end phones will increase. Apple has history of having leading...
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...Current Market Conditions Competitive Analysis Microeconomics 365 December 8, 2014 Introduction/ History of Apple, Inc. When participating in an increasingly competitive industry like the cell phone industry one must be prepared for any thing their competitors come out with. In order to stay ahead or at least in the game is to know your competitor and their product. Apple is one of the biggest cell phone competitors there is and knowing about them will always help out. Apple Inc. is a multinational corporation with 284 retail locations spanning 10 different countries. Apple has developed a unique reputation and is currently the largest technology firm in the world; with its stock market value reaching $500 billion in sales for 2011, (History of Apple, 2012). With headquarters located in Cupertino, California, Steve Jobs and Steve Wozniak successfully invented, and launched the first personal computer kit on April fool’s Day in 1976; known as the Apple I. The following year, the Apple computer, or Apple I, led to the incorporation of Apple Computer, Inc. As technology grew through the 80’s and 90’s, Steve and Steve continued to manufacture personal computers, or PC’s, including product lines such as Apple II, Macintosh, and Power Mac. Advancement of Apple Computer Inc. Steve and Steve continued to grow Apple Computer Inc., becoming the multinational leader in the consumer electronics industry and in 2001, dropped ‘computer’ from its name; after the successful...
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...marketing andpromotion successes and failures at Apple Inc. | Content Why I chose to examine Apple Inc.'s marketing and promotions strategies…..P.3 Background………………………………………………………………….……..P.4 Initial Product Marketing & Promotion: Apple I, II and III………………...…P.4 Primary New Product Launch: “Classic Macintosh” and Family……….……..P.5 Further Success in Novel Products, Marketing and Promotions: iPod….……..P.5 Expanding to Mobile Devices: Marketing and Promoting the iPhone………....P.6 Fortified Marketing and Promotions: Operating Systems and Capabilities…..P.7 Other Marketing and Promotion Strategies……………………………….......P.7-8 - Back to School Promotion - School Bulk Purchasing - Trade-In Program Conclusions………………………………………………………………………....P.8 Reference…………………………………………………………………...………P.9 Why I chose to examine Apple Inc.'s marketing and promotions strategies. I specifically chose Apple Inc. for the marketing and promotions assignment not only because Apple Inc. is well-recognized for the quality and marketing of its products on a global scale, but also for its history. Whereas a number companies which have excelled through aggressive and strategic marketing strategies, Apple Inc.’s history reveals multiple decades of rebranding and reorientation, which led to its position and success today. From Apple Inc.’s first home computers, the Apple I, II, and III, to their latest iPhone series, Apple has established itself as a serial innovator. While...
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...Apple Case Team Assignment 1. What historically have been the sources of Apple’s competitive advantage? (15pt) Apple, since its conception, has been focused on making a superior personal computer. Apple was, at first, ahead of their competition due to their improvements upon the personal computer. Apple was adamant on creating an easy to use personal computer with exceptional design and style; creating a premium product. Apple was focused on being different, rebellious and cutting-edge. Steve Jobs coined the motto, “It’s better to be a pirate than join the navy,” which exemplifies the rebellious and unique nature of Apple’s culture. Innovation and aesthetics were, in Steve Jobs’ eyes, the competitive advantage of Apple. When Apple shifted away from this vision, it took major hits to their profits and lost much of its market share to its competitors. This is because Apple tried to implement the advantage that IBM and other competitors had, which was low-cost mass market appeal products. Apple even started creating desktop peripherals and other products not true to the identity of the brand. This marred the image of Apple and confused its identity; ultimately making Apple lose their competitive advantage. Apple went from a unique, rebellious, and innovative company to just another mass-producing computer company with inferior technology. Once Steve Jobs returned, after all of the chaos, they went back to their roots of being an innovative company focused on creating...
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...Throughout history, we have gotten technology and it has advanced through the years. They have been more easier to use and a daily material in people's life. The iPhone has been around for quite awhile and has taken people, head over heals. Millions of telephone users have an iPhone and there isn’t much questioning about it. There is a long history to know about the iPhone. The iPhone is a personal favorite because it is very original and has advanced features. To start off, the iPhone started off somewhere. According to The Telegraph, in 2007, Steve Jobs presented the very first iPhone at Macworld Conference and Expo, in San Francisco. Compared to today, the brand new iPhone and the first iPhone have different features, the first phone of this iPhone franchise had many limited features. But quickly grown to be able to do almost everything. The start was an amazing jump and now every year an iPhone is released....
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...to supply the goods demanded at a common price for consumers. Question 1 The market which this report will look at is the Apple iPhone. The iPhone was first created in 2007 when Steve Jobs (Apple Inc Founder) introduced a wide screen iPod with touch screen controls and was able to be used as a mobile phone. Three determinants of demand which affect the iPhone are: Buyers Tastes and Preferences The tastes and preferences of a buyer may change because of personal preferences or advertising. If an advertising campaign is successful then the demand for the iPhone will increase as it has been made more appealing to consumers. Similarly an increase in the brands popularity will also cause the demand for the iPhone to rise. A Change in Income A change in consumers real income will also affect the demand for the iPhone. As smart phones are considered a ‘normal good’ and not a luxury, if income levels rise then the demand for normal goods will also rise. Advances in Technology After the release of the first iPhone in 2007 Apple realised their problems with the first iPhone and used this information to develop the iPhone 3G. The denser graphics and faster internet speeds made this model more appealing to consumers. Question 2 The market which this report will look at is the Apple iPhone. The iPhone was first created in 2007 when Steve Jobs (Apple Inc Founder) introduced a wide screen iPod with touch screen controls and was able to be...
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...Favorite Brand Paper There are several brands that I use on a daily basis but my favorite brand hands down is Apple, Inc. The product in particular that has created my romance with this company would be the IPhone. I have been using the IPhone since the first day it arrived on June 29, 2007 and I have been a loyal consumer up to my recent purchase of the IPhone 6 Plus, last month. Apple, Inc. has over $100 billion in sales and increased in sales every year consistently since its launch. I am committed to the quality, innovation, design, and simplicity that Apple, Inc. has provided to me consistently over the last 7 years. Apple, Inc. starts with a commitment to producing the very best product or service that you can imagine. This promise started when the late Steve Jobs took the CEO position at Apple, Inc. and created a marketing blitz with the launch of the IPhone, IPod, and IPad. On January 9, 2007 Steve Jobs delivered the most incredible keynote speech of his life and quite possibly the best in the history of consumer electronics (imore.com, 2014). Steve Jobs said,” That he would be introducing a wide screen IPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device.” It was not going to be three separate products but one innovative product the IPhone. The world’s most successful brands don’t become (or remain) the world’s most successful brands without deep dedication to their customer’s needs. Apple’s customer service is legendary. Spend...
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...| 2010 | | | [APPLE INCORPORATED] | Apple is discussed based on the the history of the company, its products, the company’s profitability and criticisms and challenges the company has encountered . | Technology is the usage and knowledge of tools, techniques, and crafts, or is systems or methods of organization. The word technology comes from the Greek technología. The term can either be applied generally or to specific areas: examples include “construction technology”, “medical technology”, or “state-of-the-art technology”. In this research paper, Apple Inc will be discussed, based on the history of the company, its products, the company’s profitability and criticisms and challenges the company faces. What is Apple Incorporated? Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but on January 9, 2007 the company removed the word “Computer” in order to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple’s best known hardware products include Macintosh...
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...competitor in the market, the iPhone s5 and our recommendations on how to successfully compete and maximize profit in the smart phone market. History of Apple Apple Computers was founded in April 1976 by Steven Jobs and Steven Wozniak. The company built computers and operating systems that were revolutionary for the industry. The company has had some competition, and therefore has had some ups and downs financially. Top management in the company has changed over the years and the company had difficulty competing with other computer companies. However, in the late 90s and early 00s the company had an increase in profits because of innovative products. In 2001, the company introduced the iPod. This little device was just a small music player. It played and stored music files that the customer could download on the Internet. Apple Inc. dropped the “computer” out of its name in 2007; the same year it introduced the iPhone (Sanford, 2013). The first phone made by the company was a success. In the following years the company continued to improve its product; introducing the iPhone 3g, iPhone 3gs, then the iPhone4, iPhone4s, and now the iPhone5, iPhone5s, and the iPhone5c. The iPhone 5 has a new ios7 operating system, and 64 bit architecture. The 64 bit architecture has never been put into a phone before so this is a very innovative step in the smart phone market (Worstall, 2013). Effect of Demand, Supply and Equilibrium Prices With the iPhone 5s, Apple is currently facing shortages...
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...Stategic Theory 3 4 model application 4 4.1 Question Mark 4 4.2 Risiing Star 5 4.3 Cash Cows 6 4.4 Dogs 7 5 Conclusion 8 6 Reference 9 Introduction In this paper I am going to describe and analysis the BCG matrix. The BCG Matrix may be a very helpful and widespread method of evaluating the portfolio of companies or product in a very business unit. The BCG matrix may be used to verify what priorities should provide to different products, and that method is also possible to use to given product or businesses. In this case I will apply the BCG matrix into the Apple Company in mobile industry in order to analysis the products which the Apple has already provided in the market. Organization Profile In 1976, Apple pc, Inc. was established and was incorporated in 1977 [Michael Dougherty, 2010]. Apple’s 1st product was the Apple I that began the non-public pc revolution. In 2007, Apple pc, Inc. modified...
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...[pic] EXECUTIVE SUMMARY Apple, Inc. was founded in 1976 by Steve Wozniak and Steve Jobs as a technology company specializing in personal computers. In December of 1980, Apple became a publicly traded company and in 1982 became the first personal computer company to attain $1 billion in annual sales. In 1985 after the launch of the Macintosh, Steve Jobs was forced out of the company. He later returned in 1997 to rescue Apple from its stagnant and unimpressive performance of the early 1990s. Jobs’ vision for Apple began to take shape in 1998 with the unveiling of the iMac, which returned the company to profitable status by the end of the decade. In the 2000s Apple unleashed a volley of game changing products, starting with the iPod and continued with the iPhone and iPad. These innovations solidified Apple’s status as the world’s foremost technology company and cultural icon. Apple’s horizontal and vertical integration between all of its devices, software, hardware, and operating system give it a unique competitive advantage in the fast changing world of technology. Steve Jobs stepped down from Apple in August 2011 while he was battling cancer. He passed away in October of the same year. Apple thrived under his leadership and his death left a void that is not easily reconciled. Jobs was a visionary leader who brought Apple back from stagnation and built it into the world’s most valuable company. Although Apple has had some missteps without Jobs at the helm...
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...is that Android and Apple are the big names in the game. You end up picking an Android phone, I will tell you why. Apple has been building computers since 1976, but they decided to try their hand at smartphones in 2007, releasing the iPhone. Microsoft, Palm, and Blackberry already had smartphones on the market by then, but the iPhone was the first to offer a touch screen. Apple focused on speed and consistency between apps. There was a lot lacking in the iPhone. It did not support 3G, you couldn’t copy and paste, it did not support third party apps, it had minimal buttons, and it didn’t have a customizable home screen. (IOS: A Visual History) However, no one seemed to care, Apple sold 3.7 million by 2008. Over 500 million iPhones have been sold worldwide, as of June 2014. (How Many IPhones Have Been Sold Worldwide) Everything Apple does is proprietary, so only Apple products will work with Apple products. Android started as a company in 2003 and was acquired by Google in 2005. Google released the first Android emulator in 2007. They kept working on the emulator, getting close and closer to releasing one that was phone ready, but when they did, Apple released the iPhone 3G. So they scraped their work and started over, because they were not even close to comparing to iOS. In 2008, the first Android powered phone was released by T-Mobile, the G1. It had a button for everything and a sliding QWERTY keyboard. (How Android Grew To Be More Popular Than the IPhone) Android 1.0...
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...Jailbreak? Whenever a new popular phone came out you would notice it. Back when I was in Junior high I would see the Motorola Razr in almost everyone in my classmates’ hand that had a phone. It was the “must have” phone. When Apple released its first iPhone, back in June of 2007, it was one the fastest growing phones on the market. Because of the new features the iPhone had to offer, it sparked ideas and numerous possibilities. With the following of the new iPhone generations, new ideas were added into them and became more and more popular. But to some people they wanted those ideas already on the iPhone. Shortly, after the first iPhone, came Jailbreak. This allowed expanding those ideas on the iPhone. According to an article by Forbes, dating February 8, 2013, nearly seven million iPhone, iPad and iPod touch owners have cracked Apple’s restrictions on their devices using the jailbreaking tool Evasi0n in four days making it the most popular Jailbreak ever. Jailbreak gives people the ability to customize their Apple devices. I will explain more about what Jailbreak is, as well the themes, apps, and tweaks. So what is Jailbreak? By definition from the book “iOS Hacker’s Handbook,” states that “Jailbreak is the process of removing the limitations on Apple devices running the iOS operating system through the use of software and hardware exploits.” Jailbreaking will allow the user to personalize and customize their device. While this sounds amazing, it still has its disadvantages...
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...Marketing Opportunities for Apple Name: Institutional Affiliation: Date: Table of Contents Introduction 3 History of apple 3 Market Presence and Revenue Standings 4 Market research 4 Secondary market research 5 Apple brand review 5 Market segmentation 5 Research analysis of consumer needs and wants 7 Summary on the client's wants and needs 9 Research analysis on apple products Preferences 9 Summary 10 Conclusion and recommendations 10 Reference: 11 Introduction History of apple Apple lnc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The main idea of establishing the Apple lnc at the time was to sell Apple 1, which is a personal computer kit. Steve Jobs during the establishment was one of the majority shareholders with approximately 45% of the total shares, Steve Wozniak also had share as Steve Jobs of 45%. Wayne owned the remaining 10% ownership (bott.org, 2014). During the formation of the Apple, Inc. Company, both Jobs and Wozniak were young entrepreneurs with no asset to their names. They were therefore not afraid of taking any risk. On the other hand, Wayne was a little bit older and had his own personal assets. Due to his fear of undergoing a huge risk, he sold his company ownership stake to Steve and Wozniak for 800$. The valuation of Wayne’s ownership compared to today’s company’s market value, it would be exceeding 3...
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