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History of Avent Garde

In: Other Topics

Submitted By mommab1003
Words 402
Pages 2
History:
Avant Garde was a type face created in 1970 by designers Herb Lubalin and Tom Carnase. Avant Garde didn’t start as a full set of typeface. It was created as a logo for Avant Garde magazine. It has since been developed into a full font set with several different variations. Avant Garde is an uppercase only font. Due to the extreme angles and closeness of the type it would be nearly impossible to create an effective and beautiful lowercase version of the font.
Avant Garde became one of the most popular fonts of its time. Despite its popularity, Avant Garde has been over used and very much so abused. It is intended to be used for headlines only. Ed Benguiat, one of Lubalins partners, stated that “. “The first time Avant Garde was used was one of the few times it was used correctly. It’s become [one of] the most abused typeface in the world.”
Refrences:
King, D. (2009 July 13). A Brief History of Avant Garde. Retrieved from http://www.thinkingforaliving.org/archives/147

Type face in use:
Since this type face was created specifically for a magazine it is most easily seen used in their page spreads and other aspects of the design process. http://www.100besttypefaces.com/bilder/023/Avant-Garde-Audi_web.jpg http://www.100besttypefaces.com/bilder/023/avant_garde_cover_web.jpg
Full Font Set:
Below you can see the full alphabet. This is also a great guide to how to space the letters according to their original intent.

http://font.downloadatoz.com/download/imgs/a/v/a/avant-garde-alternates-upper.png
Music & Videos:
I will include a dub step song that I will animate the history and over view of the font to. I chose to go with dubstep because it is a very avant garde type of music. It’s obscure and very different just like the font avant garde. Some of the songs I will be considering are:
Deadmau5-Ghosts N Stuff (Nero Remix)

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