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SAMPLE STAKEHOLDER INTERVIEW NOTES

IMPORTANT NOTE:
These were typed in real time during a phone interview, by a fast typist. Your interview notes need NOT be in full sentences; short phrases and bullets are fine; except that anything you might wish to quote should be verbatim and in “quotes”)

Interview with Jane Doe
PRRAC Board member since 2008
June 12, 2012

1. What has been your interaction/knowledge of PRRAC?

Totally revitalized since I joined when it, when it was on verge on closing.
Before on the board, didn't know what PRRAC did in advocacy space, but impressed by the newsletter and intersection of race and poverty (structural inequality); and bringing together R&P people was a good and important vision. I'm engaged in complexity of social science and how it can make us rethink law and poverty.
Thought more was intellectual convening project to bring SS to civil rights and poverty lawyers.

2. Strengths?

Some areas that PRRAC must develop more, but new E.D. tightened the advocacy focus esp on housing and segregation. Org was in dire straits.

Like the current emphasis on structural inequality and segregation.

3. Weaknesses?

Must get broader than that if wants to stay relevant. Should be addressing

1/ employment and economic front (job opportunities closed to minority; school to work transitions. Thinking about pathways for working class people not on college path. Don't see other orgs doing that.

2/ perhaps too black focused. Must ensure we're speaking to the fact that country is far more diverse? Don't think the focus is intentional, but it's the paradigm where it ends up. Phil comes from NE, where situation is dire. Elsewhere, more about Latinos . . . need to tease out remedies for diff groups.

Don't think PRRAC yet has a narrative about immigration, changing demographics and how to get ahead of it -- what are opptys it creates; lingering problems. Want someone to take command of the narrative,

3/ perhaps too focused on racial integration, and not enough on income inequality. We know massive economic inequality but also other data showing more segregation across income lines. I want someone to wrestle this and paint an accurate picture rather than work on problems of 1990. Maybe segregation won't be the key problem; if true, PRRAC must be nimble enough to respond to changing demographic

4. Communications and Visibility

Would be nice to get more media pieces out there -- Atlantic, Slate, Salon, etc. Not trying to change the minds but to shape narrative of people who inclined to care but don't know what to make of what happening around pov, inequalty, etc. Phil did a great piece awhile back . .. it should have circulation more.

* Letter to the editor on this piece. But first piece on segregation that gets quoted by NYT shouldn't be the Manhattan Institute, it should be PRRAC. Can be more responsive in framing the debate. Wish we'd had first piece analyzing the 2010 census data, and what it suggests about policy intervention.

5. What about the process/strategy of its work could be improved? a) We could be better linked w/state and local groups w/out starting a whole advocacy network, by linking to ones that currently exist. It could create helpful tools: already moving that way (gentrification). In the past, PRRAC has done work on how to do gentrification w/out displacement. Low income housing tax credit -- did a report on best strategies that states/locals are employing.
What are demographic changes in cities? What are best practices for revitalization that amplifies econ integration w/out pushing out

b) Translation of fed issues --Disseminating useful info about fed programs and design, which state/locals often don't understand. PRRAC could strengthen and expand

6. How has PRRAC's work impacted federal or state policy?
Seen as a player in thinking through meaning of HUD programs. Leader in organizing advocates and i'ding issues; rounding up advocacy; meeting with officials. Phil seen as a source of credible info. -- have any of their campaigns addressed mechanisms of structural racism?
Yes. On dimensions of opening housing in high oppty neighborhoods; foreclosure and sustainable communities. Meaningful access to home owneship; rental vouchers; live links b/t housing and schools and to ensure that both are promoting economic and social integration.

Tax policy and educational quality -- less involved. Links between residential segregation and those questions, however.

7. Have you attended any PRRAC convenings and conferences? Impressions?
Love PRRAC's role of bringing the social science out. Targeted convenings around a specific problem as they are doing is the way to go. Can be small and nimble and responsive in ways that larger group can't. Not tied 7. Impressions of PRRAC's newsletter, "Poverty & Race”?
A good place to get latest data; often cutting edge. Dealing with things far beyond PRRAC's own agenda. I wonder if makes sense to disseminate it in current form; some place where it gets its own voice out -- how do we conceptualize problem of economic inequality today? Why aren't there more blacks in the skilled trades? PRRAC's vision needs to get across.
It's the blogging and framing piece that is missing. Not a consistent place to know PRRAc's spin on what's in the news.

Current format? Don't know many people who read hard copy newsletters anymore. Not sure if people who don't get it would get access to that great issue on implicit bias.

NYT has a blog called Idea Lab on how to change the world/social innovation that takes. Many times these are the most emailed; PRRAC should be in that space.

8. Do you ever visit PRRAC's website? For what kinds of information?
It's a storehouse of things in hard copy; feels one dimensional w/out much visual. Useful archive, but not dynamic or engaging. Can't imagine anyone going to it who didn't have a reason. If wanted to know what PRRAC doing, but would seem very technical and not a fun place to hang out. Ok for me as a specialist, but doesn't communicate dynamism to my bro or sister in law who are interested in these issues -- wouldn't convince them to donate.

Work is very technical and doesn't translate well to constituents. But it could do both.

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