Background/History of Starbucks Coffee

Starbucks Coffee is an American global coffee company and coffeehouse chain that based in Seattle, Washington, U.S.A... Starbucks Coffee is the largest coffeehouse company in the world, with 20,890 stores in 62 countries. Starbucks Coffee started in 1971 by three partners: English teacher, Jerry Baldwin; History teacher, Zev Seigl and writer, Gordon Bowker. The three partners were inspired to sell a high quality of coffee beans and equipment by coffee roasting entrepreneur, Alfred Peet after he taught them about his style of roasting beans.
The original of Starbucks Coffee’s logo was fashioned after a 15th century Norse woodcut, the image of a mythical two-tailed mermaid siren. The siren, as you may recall from Greek mythology. It was an alluring and irresistible female figure, typically as half fish / half woman (the mermaid variety).
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Figure 1: Original brown logo, used from 1971–1987. Figure 2: Green logo used from 1992–2011, still being used as a secondary logo. Figure 3: Redesigned logo used from 2011–present.

Mission Statement of Starbucks Coffee

Our mission: To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time. Here are the principles of how they live that every day: 1) Our coffee: It has always been and will always be about quality. They are passionate about ethically sourcing the finest coffee beans, roasting them with a great care, and also improving the lives of people who grow them. They care deeply about all of this; their work is never done. 2) Our partners: They are called as partners, it is because it not just a job, it is their passion. Together, they embrace diversity to create a place where each of them can be themselves. They always treat each other with respect and dignity; they also