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Holiday Inns on Six Continents

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Case – 1
Holiday Inns on six Continents

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Submіtted By

Zahra Al Mulla 201310322
Mohammed Al Shehi 201310331

Submіtted to
Dr. Tareq

6th November 2014

Introduction

One of the great success stories of the 1960’s in the United States in the hotel industry was the holiday inn. The discovery of the unmet customer need for quality accommodation at a reasonable price by kemmons Wilson along with the prospect of presented highway travel that would come with the new interstate programs triggered an opportunity. With the unique features it had such as air-conditioner, icemaker and with the reasonable prices rates they had to offer, holiday inn enhanced the motel’s popularity, and motel franchising. This also helped in the rapid expansion of the franchise.

Holiday Inn’s is one of the world’s largest hospitality companies. Its primary focus is lodging with interests in hotels, casinos and restaurants. It concentrates on its attempts to segment the hotel market into upscale business travel hotels, budget hotels, standard Holiday Inn hotels and gaming hotels; the effort to segment its business is aimed at continually increasing its market share by expanding its services.

From our findings on the case, the hotel business is in a mature stage of its life cycle and the case focuses on the business level of strategy formulation, as it adopted a plan to gain competitive advantage over its rivals in the industry.

First Question

It was primarily due to the changing needs of the consumers in the market. According to the first fundamental principles in strategic positioning pioneered by Porter, Holiday Inn had successfully started with a right goal and delivers customers a set of benefits different from those offered by competitors, through offering specific average-end of motels during the 1960s. Although Holiday Inn had successfully brought competitive

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