Premium Essay

Holy Sales

In:

Submitted By ssssz
Words 1222
Pages 5
Kids Marketing Consulting Case Synopsis

ADMS 4900 (Section G)
Professor: Jonathan Kerr

Prepared By: Group #5

Ali Montazeri: 212156279
Maheen Arif: 212198248
Mohammed Siddiqui: 212188603
Harshini Srikanthan: 212170544
Pakeeza Barekzai: 212200333
Soroosh Katani: 212352936

The Six Consultant Group recommends KMC to delve into the advertising industry by offering advertising services for kids, tweens and teens alongside with market research. KMC should diversify their services, more specifically by offering the service of advertising, as it proves to be the most valuable.

There is currently more spending on advertising than on market research and since most Ukrainian firms focus more on advertising rather than on marketing research, showing potential in the advertising services industry. Ukraine is also working to create a strict framework for current firms through UMA, and by eliminating grey and black market firms, KMC will be apart of the selective few agencies that people can choose from, increasing the chance of gaining clients.

Since there is less differentiation between advertising agencies, branding and market research, and more firms are inclined to offer a variety of services, as opposed to just market research, KMC should follow suit in order to keep up with their competition.

It is assumed that most companies pay more attention to the advertising industry, even if they offer additional services, resulting in the intensity of rivalry among competitors increasing in the industry. This path is suitable for KMC due to Natalia’s experience in advertising and mass media, her contacts in the Ukrainian advertising community, KMC’s expertise with kids, tweens, and teens market, and providing the ability to strengthen relationships with existing customers and potential customers through DDI’s customer database. Currently KMC has a

Similar Documents

Free Essay

Tabernacle and Temple Comparison

...Tabernacle and Temple Comparison The Tabernacle was a sanctified place where God chose to meet his people, the Israelites, during the 40 years they roamed in the desert under Moses’ guidance. The leaders and people came together to worship and offer sacrifices. The detailed layout of the Tabernacle and its courtyard is important because it shows God’s given way for man to approach Him. This setup informed the Israelites they could only come to God in the way he prescribed. The Tabernacle entailed a tent-like structure covered by rug-like layers for a roof, and an exterior courtyard. The Tabernacle was separated into the Holy Place and the Holy of Holies (The Tabernacle Place, 2006). It was made of acacia wood boards coated with gold and fitted together to form the walls. On top, four layers of curtains represented a roof to protect the Tabernacle from sun and rain, the innermost layer was knitted with good linen and embroidered with angel figures, the second layer was made of goat’s hair, the third layer was made of rams’ skins dyed red, and the outermost layer was made of porpoise skins (The Tabernacle Place, 2006). The curtains were held to the ground with loops and clasps. The Tabernacle was enclosed by a tall fence made of lined draperies (The Tabernacle Place, 2006). The whole compound was surrounded by a high fence with only one entrance. The gate was concealed by a curtain or screen made of finely twisted linen with the colors blue, purple and...

Words: 1156 - Pages: 5

Free Essay

Introduction

...defined as “an assembly” or “called-out ones.” The root meaning of “church” is not that of a building, but of people. It is ironic that when you ask people what church they attend, they usually identify a building. Romans 16:5 says “… greet the church that is in their house.” Paul refers to the church in their house—not a church building, but a body of believers. A church is a holy place where Christians attend to worship the Holy God above. Belize church association Admiral of the Caribbean TEMPLES: In Jesus time, a temple was a common place of worship. The Jews would also go to the temples to study. There is a story in the bible about Jesus turning over tables in the temple of Jerusalem. (Matt 21:12) the peoples were using the temple to deceive and make money. Belize Caribbean TABERNACLE: DURING THE TIME OF THE ISREALITES ESCAPE FROM EGYPT, IT WAS NECESSARY FOR THEM TO TRANSPORT THE ARK OF COVENANT. IT WAS TOO HOLY FOR MEN TO CARRY SO THEY BUILT A TABERNACLE-A TENT LIKE STRUCTURE THAT COULD BE CARRIED, WHERE THEY KEPT THE ARK OF COVENANT. EXAMPLE: ONTARIO CHRISTIAN COMMUNITY CHURCH CATHEDRAL: IS A HEAD CHURCH IN A DIOCESE (GROUP OF CHURCHES), it is where bishops or priests are based. St John’s Cathedral Caribbean Vista St Kitts BASILICA: An early Chr...

Words: 432 - Pages: 2

Free Essay

Book of Leviticus Analysis

...behind so many offerings. Others that the book describes are Priesthood and The Inauguration of the Tabernacle Service. One of the more interesting parts of the first part of this book was when it talks about the sin of Nadab and Abihu. Nadab and Abihu were two of the four sons of Aaron. Aaron and his sons were chosen to bring up the line of priests. It says in Leviticus chapter 10: “Now Nadab and Abihu, the sons of Aaron, each took his censer, and put unholy fire before the Lord, such as He had not commanded them. And fire came forth from the presence of the Lord and devoured them, and they died before the Lord.” Nadab and Abihu disobeyed the Lord because He had not instructed them to bring fire into the Holy of Holies. They weren’t even allowed to go into the Holy of Holies; only the High Priest, who was Aaron, could do that and only on the Day of Atonement. While the actual sin that they did is not definitely known, some say that Nadab and Abihu were mocking the Lord and brought in incense from the neighboring cultures. At this time, Israelites were sinning because they did not listen to the Lord when He said not to mingle with the...

Words: 786 - Pages: 4

Premium Essay

My Resume

...Cheng Yu Lin Janice Blk 937 Hougang Street 92 #12-81 Singapore 530937 Home: 6 6441261 Mobile: 9 6402387 janny-manny@hotmail.com [pic] Job Objectives Expressing great interest in marketing & public relations related positions. Hope to be given an opportunity to gain valuable experience in the trading sector and to contribute to the marketing and sales field. To be part of a dynamic team and to do my best in the company. To be able to bring my knowledge and skills to higher level and put it to good use. Background and Skills • Exposure in Human Resource, Freight Forwarding and Secretarial Work based on working experience. • Exposure to human resource work processes, supply chain management, logistics management and transportation, human factors engineering and consumer psychology. • Experience in human resource, events, customer service, warehousing, transshipment, lean manufacturing and six sigma, supply chain management, basic administrative duties. • Knowledge on computing software and programming skills such as SAP, Adobe Photoshop and Microsoft Office. Work Experience Human Resource Officer July 2010 - Present Vital Shared Services / Ministry of Finance • Deals with various ministry with regards to human resource services • Aliasing with customers for service request with regards to HR services • Provide Customer services to officers and customers that requires assistance • Meeting up with...

Words: 661 - Pages: 3

Free Essay

Crusades, War

...exhibited a certain level of religious tolerance. No new churches were to be built and crosses could not be publicly displayed outside church buildings, but the pilgrims were allowed to continue their treks to the holiest shrines of Christendom. The situation remained stable for over 400 years. Then, in the latter part of the 11th century, the Turks swarmed westward out of Central Asia overrunning all that lay in their path. Jerusalem fell to them in 1076. Reports of robberies, beatings, killings, degradation of holy sites and the kidnapping for ransom of the city's patriarch made their way back to Europe. To the Europeans the Holy Land was now in the smothering grip of the Infidel and something must be done. In response, Pope Urban II called a conference at the city of Clermont, France in 1095, concluding the eight days of deliberation with one of history's most influential speeches. Mounting a lofty scaffold, the Pope exhorted the assembled multitude to wrest the Holy Land from the hands of the Infidel and assured them that God would absolve them from any sin associated with the venture. His words fell on receptive ears as the crowd responded with cries of "It is the will of God!", "It is the will of God!". The Crusades had begun. Since the 11th century, the city economy in Western Europehas been rapid development, domestic and foreign trade has also been an unprecedented development, the accumulationof wealth in Western Europe reached a new height, andEuropean busines...

Words: 773 - Pages: 4

Free Essay

How to

...Paete is a fourth class municipality in the province of laguna. Holy week in paete Paete's most spectacular celebration takes place during Holy Week. It begins on Palm Sunday with the re-enactment of Christ's triumphant entry into Jerusalam. The short procession starts at the Ermita Chapel where the priest blesses the palaspas (palm branch) of the faithful. The participants then slowly move to the church as manangs (religious women) put their balabal (shawl) on the street for the priest to walk through. This custom is called payapak. A mass is held and afterwards the 16th-century statue of the Dead Body of Christ, or Señor Sepulkro to Paeteños, is brought home to its recamadero (owner and keeper of said image). The images are owned by individual families and are passed down to succeeding generations. For five days leading to Good Friday, the faithful kiss the exposed hands and feet of the Señor Sepulkro. On Holy Wednesday, a procession is held with Paete's 53 images of Christ's Passion and Ministry on display. The procession goes through the town's narrow streets en route to the church. It stops three times to give way to the Salubong (meeting) which depicts three scenes of Jesus' passion and in which Paete's "moving saints" take part. These are: the meeting of Christ and Mary, held at the church patio; the wiping of Jesus' face by Veronica, which takes place at Plaza Edesan; and finally, the encounter between Mary and Veronica where the latter shows the miraculous imprints...

Words: 781 - Pages: 4

Free Essay

Power of Vision

...to heaven. We ae unequally yoked. iv. I believe that my “faith in Christ” is shown by my good works “in His name”; that my Salvation is in the receiving of “Christ saving Blood” and my submission to “Him as Lord and Master” of my Life. d. I took a possible answer to a pray and rushed the blessing of a good mate. God will make us ready for His blessing. And, until He has prepared us we will make a mess of things. I have hope in my God being a restorer, a mind changer and heart regulator. If God put this vision together, He will pull us together for his glory. e. Therefore, I left blank spots throughout and around my vision board to allow God to move in His time, the Holy Spirit room to fill in the missing pieces which could bring a selfish and lustful image into a holy and sanctified calling of God....

Words: 1055 - Pages: 5

Premium Essay

Baptist

... There are a number of preachers, ministers, and reverends. The Pastor is the head of the church. In the Baptist Church, there are also Deacons and Deaconesses along with Trustees, Treasurers and Secretaries. Baptist churches are not under any direct administrations. The congregation sometimes chooses the leadership of the church. This varies in Baptist Churches. What Baptist Church Believes : The Baptist Church Believes that there is one God and Three natures. They Believe that Jesus died for us and rose on the third day. The Baptist Church believes that the Bible was written by inspired men, and that God is the author. They believe the Bible is truth without error and we will all be Judged by God. They believe that man was created holy, but soon fell to sin and we are now born into sin, and that we must be Baptised to be saved by Jesus. Baptist believe in that we must Confess with our mouths and Believe in our hearts the Jesus Christ rose and died for us, and that is how we will be saved. Baptist believe that God’s law is unchangeable and that the Kingdom of heaven is coming. Baptist Weekly Service : The Baptist Church worships by entering the service with devotion. Devotion consist of a spiritual song, and prayer. After devotion there is congregational reading and alter prayer. After altar prayer, the praise team comes up and sings. Then there are...

Words: 720 - Pages: 3

Free Essay

Samsung

...distribution. The place strategy also includes * 24 state level distribution offices * Direct Dealer interface * Regional dispatch centers(RDC) Distribution System * One level channel * Two level channel * Shop-in-shop * Exclusive Showrooms * Sales and Service network all-over the India. Distribution Network Original equipment manufacturer/vendor or supplier  Factory Regional Distributing Centre Direct Dealer Branch Warehouse Modern retail/ Exclusive stores & Samsung digital plazas Distributor Sub- Dealer Consumer/ Customer In India, apart from a lot of multi brand outlets, Samsung has a lot of flagship stores- which sell a wide range of Samsung products from mobile handsets, kitchen appliances to televisions. In this context it’s interesting to see Samsung explore all the more new avenues like opening a Smartphone Café. Promotion Strategy * Sales Promotion The main objective of sales promotion is to induce new customers to purchase as well as to keep attracting existing customers by providing special incentives to them. Offering discounts coupons displays and demonstration would help in increasing sales volume as well as increasing the brand recall and brand awareness of customers.“Word of mouth” advertising is probably the best advertising strategy among others. Also there are tie-ups with different channels like MTV or different music stores. There are also different contests for...

Words: 1113 - Pages: 5

Premium Essay

The Importance Of Social Media In Marketing

...communities), virtual gatherings of people with a firm in its Centre (Brodie, Ilic, Juric and Hollebeek, 2011), whose context is the consumption of a certain product or service (Laroche, Habibi and Richards, 2012). Such consumer communities are a very powerful management tool in terms of marketing and customer relationship, because they have a big impact on the business and offer many advantages (Zaglia, 2012): the interactions between members of the same community influence in an important way the attitude towards the brand. The process of engagement starts with the satisfaction of the customer that will consequently lead to customer loyalty, the ‘Holy Grail’ for companies (Laroche et al. 2012). This, together with a long lasting relationship,...

Words: 844 - Pages: 4

Premium Essay

Internet Ordering Website Set to Transform Gm Sales

...Student Name Instructor Name Course Name Date Internet Ordering Website Set To Transform GM Sales From a customer perspective an ecommerce website is easy to use and definitely beats the traditional method of buying a car. From General Motors’ perspective ShopClickDrive.com was anything but easy, requiring three years of intense work, 8000 employees and the investment of millions of dollars. It may well be exactly the transformation the auto industry has needed. In an effort to adapt to changing customer demands as well as to differentiate the company, GM brought a vast amount of outsourced IT operations in-house and completely renovated its computer infrastructure, resulting in what could be a sea-change for the U.S. automotive industry. While many customers have been making smaller online purchases such as books and clothing for many years and the trend continues to grow every year, the automotive industry has long been hailed as the holy grail of online sales. As though there weren’t already enough challenges for GM in this undertaking, it is important to keep in mind that GM does not sell directly to customers. Instead, it sells exclusively through a large dealer network. Over 30 percent of the manufacturer’s 4300 dealers are on board already with more expected to join going forward. With a close rate of 30 percent, dealers have a lot to gain as they benefit from a massive channel to an eager customer base leveraging GM’s massive investment in equipment and custom...

Words: 607 - Pages: 3

Free Essay

Tile

...Nativity scenes are an integral part of Christmas for many families, helping set the mood for the annual celebration. Christian stores and other retailers can offer a wide range of choices to meet consumers' tastes. Jared Monds, business development manager for Blessings, said the store is selling a new line this year made of olive wood from the Holy Land. "They look gorgeous." The olive wood scenes are one of many nativity choices available at Blessings, which has locations in Edmonton and Calgary. Other stores, such as Wisemen's Way Bookstore in Camrose and Scott's Parable in Red Deer, also stock a good selection of nativity scenes. Jim Pearson, president of Scott's Parable, said the Fisher Price Little People nativity scenes are popular. These scenes feature figurines that children can pick up and move around. Wisemen's Way Bookstore in Camrose stocks a good selection of nativity scenes.View Larger Image View Larger Image Wisemen's Way Bookstore in Camrose stocks a good selection of nativity scenes. Dave Halliday Email to a friendEmail to a friendPrinter friendlyPrinter friendly Font: AddThis Social Bookmark Button "Nativities continue to be a big seller every year," he said, adding that high-end decorative versions can cost up to $1,000. Books are a mainstay at the Alberta stores. "Books make great gifts," said Pam Reber, owner of Wisemen's Way. "Bibles are our No. 1 seller." When a bible is chosen as gift, a natural accompaniment...

Words: 363 - Pages: 2

Premium Essay

My Testimony

...follow my own will and way. I ran with the wrong crowds. I allowed my past painful hurts to guide my destructive lifestyle. I married young and I married a pill popping addict, who had two kids. We divorced after being together for 12 years and then I went crazy with partying. I was in sales and it affored me the opportunity to have “free” money and do whatever I wanted, when I wanted. I felt alive and yet alone, scared, and abandoned like never before. How I came to a cognitive knowledge of Who Jesus is and what He did for me. God is so great. I was in New York, New York on Park Avenue with one of my best friends. I was running some errands with her, as we were standing in a paper store, the song Cry out to Jesus came on. I looked at her and just started weeping, I knew God was calling me back to Him. That began my very slow journey back to Christ. Circumstances surrounding your conversion. I felt alone for so many years. I felt so unworthy of love and respect. My parents were great examples of Christ, but I needed more. I was in such a self destructive mode, making choices that I despised, when I wasn’t so sick. I just knew I could no longer live this way. I felt the Holy Spirit just pulling me back to Him, telling me none of these things or people will fill me up and love me as Christ does. How would you describe your spiritual growth from the time you accepted Christ to today? God literally plucked everything except my house from me. Job, friends...

Words: 494 - Pages: 2

Free Essay

Cha Notes

...with family and friends, snow in the yard, stockings hanging in the living room, and shouts of "Merry Christmas" to those who pass us in the streets? Is this really Christmas? For many people, Christmas is a time of sorrow. They don't have the extra money to buy presents for their children, family, and friends. Many are saddened at Christmastime when they think of their loved ones who will not be able to come home for various reasons. Turkey dinners may be only a wish and not a reality for some. Another factor is the advertising is it all around us especially during Christmas time. We have become so material that it’s all about gifts or boxing day. Most of us are looking forward so we can buy a new laptop or phone as soon as it comes on sale. These things make Christmas a marketing event not a holiday. A holiday, that is supposed to be spent with family and friends enjoying with each other. I can explain this with a simple story. I was picking up some items in my neighbourhood convenience store the other day when I noticed this young girl and boy beside me perusing store items. The girl looked about 11; the boy, probably her brother, about 7 or 8. They were under-dressed for the weather with light, layered clothing and basic worn running shoes. They had no winter boots. There were no designer clothes here. They looked more like well-used hand-me-downs. These children looked too lean, perhaps undernourished. After counting their change, the boy asked the woman at the counter...

Words: 474 - Pages: 2

Premium Essay

Battle for Your Mind

...Battle For Your Mind (3 of 8) Series: The Battle Is The Lord's Dr. Stan Coffey II Corinthians 10:3-5 I. SATAN'S DESIRE II. SATAN'S DEVICES III. SATAN'S DOORS IV. SATAN'S DEFEAT It is good to see you. If you have a copy of the word of God, I want you to take God's word and turn to Second Corinthians Chapter 10 and tonight we want to continue to think about the battle is the Lord's. We are thinking about spiritual warfare. I don't know about you but I am in a battle. Amen? I suspect you are too if you are a believer. Somebody said if you hadn't met the devil, you are probably going the same direction he is. Amen? So if you are going toward God, you are going to have the devil try to stand between you and God and not the devil literally but demonic influence, demons. We studied last seek how to overcome the devil and we spoke about that and we spoke about how Jesus had vanquished the devil. The devil has been vanquished but the devil has not been banished. That is, the Bible says that God now has given us authority over him and power over him but he is not yet in the lake of fire. There is no need for any believer to be defeated by Satan because the Bible says we have been given the victory, the victory has been won and we don't fight for victory, we fight from victory. But nevertheless, we are still in a battle. Now look at Second Corinthians 10 and verse 3, "FOR THOUGH WE WALK IN THE FLESH, WE DO NOT WAR AFTER THE FLESH. (FOR THE WEAPONS OF OUR WARFARE...

Words: 5807 - Pages: 24