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Background of Luxottica Company
Luxottica Group Company S.p.A is known as Italian eyewear organization which generates high quality, high technically developed frames and sunglasses. Having commenced from small workshop in Agordo North Belluno, nowadays Luxottica Group maintains about 80 per cent of eyewear brand throughout the world. The history of this not well-known brand for consumers started from 1961when Leonardo Del Vecchio founded Luxottica di Del Vecchio e C. S.a.S. The brand name has changed since that time became the new joint enterprise Luxottica S.p.A. From the first collection called International Optics Trade Fair in Milan Luxottica brand switched its status from contract producer into independent manufacturer (Luxottica, 2014). The high strategy and planning encourage the company to create vertical integration is explained by direct distribution of products to target market. From 1990 the company acquired different brands such as Vogue, Persol. Also in 1999 it started to make acquisition of world’s well-known brand Ray-Ban. Due to extensive marketing campaign Luxottica encouraged the Ray-Ban company to enhance sales and grow brand recognition. Later, the company acquired several companies such as Oakley, Arnett, Alain Mikli eyewear brand. Luxottica Group distributes the goods to more than 130 countries in the world. Moreover, company makes sunglasses and frames for variety and well-known brands such as Prada, Chanel, Burberry, Stella McCartney, Versace, Miu Miu, Versace, Dolce & Gabbana, Oliver, Donna Karan, Vogue eyewear and Tory Burch etc. All glasses are designed by Luxottica Group (Luxottica, 2014).
Due to high quality and technologically developed equipment and innovative approach of glasses design Luxottica group has expended considerably over years. In other words, the company has more than five factories in Italy, three in China, one in both Brazil and China and finally in India which provides this area. There more than 7000 retail stores in United States, China, Australia, United Kingdom, and Israel. (Luxottica, 2014) The success of the company is considerable. Year by year Luxottica acquired a great number of retail store. For example, Sunglass Hut is purchased by Luxottica and became the leading retailer of luxury sunglasses. Even in Latin America and Bazil the company acquired almost 100% of Grupo Tecnol being the most successful eyewear company in Brazil and Multiopticas International Company in Latin America. Due to such extensive acquisition strategy, Luxottica enhance its revenue and brand recognition, but also increase the customer satisfaction and variety of eyewear offerings. In addition, the one of the essential factor that Luxottica owns EyeMed Vision Care in the United States and the second largest lens finisher. From 2012 report, Luxottica is the second huge and prosperous eyewear company in the USA. In recent times, Luxottica create over 130000 frames and sunglasses each day from various plants (Valcozzene, 2014). The unique design and high utilization of developed technology induce company to produce the most unique and personalized eyewear for customers according to their preferences and price affordability.
To sum up, from foundation of Luxottica Group the company has attained the brand popularity in the optical field due to wholesale and retailing operation. It is surprising that one company called Luxottica controls a large chain of eyewear business. A high variety of frames’ designs and options for every occasion and taste induce the company to be the biggest eyewear company on the Earth. The most important factor is to create high quality and stylish frames for newly brands and labels. Finally, Luxottica is the leader of designing manufacturing and supplying not only stylish and luxury eyewear but also sport one.

References
Luxottica (2014). History explained. Retrieved September, 29 from http://www.luxottica.com/en/company/about-us/history/history-explained
Luxottica (2014). Company profile. Retrieved September, 29 from http://www.luxottica.com/en/company/about-us/company-profile
Valcozenna, L. (2014). Luxottica S.p.A - Company Profile, Information, Business Description, History, Background Information on Luxottica S.p.A. Retrieved September, 29 from http://www.referenceforbusiness.com/history2/79/Luxottica-SpA.html

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