...set out to uncover how chief executive officers (CEOs) are approaching growth during a time when sustainable economic growth is far from certain. We surveyed 1,201 business leaders in 69 countries around the globe in the last quarter of 2010, and conducted further in-depth interviews with 31 CEOs. We found a surprising level of confidence in this environment; chief executives are nearly as confident of growth this coming year as they were in the boom years before the crisis. Our survey also revealed where CEOs see growth coming in 2011, and how they are going to achieve it. In ‘Growth reimagined: Prospects in emerging markets’, we show how CEO confidence is being driven by targeted investments in particular emerging markets —often far from home. We also identified three strategic focal points to achieve that growth: innovation, talent and a shared agenda with government. These three business imperatives have always had their place on the CEO agenda. But now, with their worst fears about the crisis behind them and an emerging recovery ahead, CEOs are adopting new attitudes and approaches, tailored to dealing with the issues of the multi-speed global recovery that they hope is underway. 2 14th Annual Global CEO Survey Renewed confidence CEOs have renewed confidence in their companies’ growth prospects...
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...Club IT, Part III Axia College of UoP XBIS 219 The (Name) Club IT owned by Maureen Zable and Brandon Keyo. The Club IT is a nightclub that has enjoyed considerable success during its start up phase. It has established a strong customer base and has expanded it during recent months. It is busy every evening of the week. Customers come for the atmosphere, food and drink. The owners have chosen to expand their operations. They will be implementing a new integrated information system. The intention of this upgrade is to improve profitability and to increase overall customer satisfaction. While interning at Club IT, I became familiar with the operations of industry requirements for nightclub operations. The club’s target population and the requirements for running the club are a part of these operations. Organization and Demographics Club IT’s goal is to provide customers with a high energy atmosphere in which they can receive high quality service, food, drinks and music. The target population is of the legal drinking age of 21 up through the mid-thirties. The Net Generation make up the bulk of the Club’s clientele. These Millennial customers are quick to embrace popular and new technologies. That means that innovation must be employed at all levels of service for this group to maintain customer loyalty. Word of mouth interactions provide a strong impetus for new clientele to use the Club and for existing clientele to remain loyal to the Club...
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...Club IT, Technology Plan Club IT owned by Lisa Tejada and Ruben Keys, is a new nightclub that has enjoyed considerable success during its short start up phase. It has established a strong customer base and has expanded it during the recent months. It is a popular hot spot everyday of evening of the week. Customers count for the atmosphere, food, and drink. The owners have recently renovated the building and are now looking to expand their operations through the technology department. They will be implementing a new integrated information system. The intention of this upgrade is to improve profitability and to increase overall customer satisfaction. While interning at Club IT, I became familiar with the operations of the industry requirements for nightclub operations. The club’s target population and the requirements for running the club are part of these operations. Organization and Demographics Club IT’s goal is to provide customers with a high energy atmosphere in which they can receive high quality service, food, drinks, and music. The target population is of the legal drinking age of 21 through mid-thirties. The Net Generation or Millennium makes up the bulk of the clubs clientele. This age range of clientele embraces popular and new technologies. That means that innovation must be employed at all levels of service for this group to maintain customer loyalty. Word of mouth interactions provide strong forward motion for the new clientele to use the Club and...
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...Thinking Bookworm Ideas. Thoughts. Beliefs Home Research Proposals Marketing Management TQM Examples Strategic Management Management Examples Strategic Management Archives Subscribe 6 Online Users Search Custom Search Categories Abstract Examples Accounting System Advertising Examples Agricultural Industry Asian Financial Crisis Australia Samples Australian Industrial Relations Commission Australian Labor Party Banking Sector Examples Behavioral Changes Examples Brand Development Samples Brand Equity Management Samples Brand Management Samples Budgeting Process Examples Building Construction Case Studies Business Examples Business Insurance Examples Capital Structure Samples Case Study Examples Change Management Programs Samples Change Process Examples Child Abuse Case Samples Civil Service Commission Case Studies Coca Cola Samples Collection Strategy Examples Company Supply Chain Relationship Comparative Analysis Examples Comparing Issues Competition Competitive Advantage Compulsory Education Examples Computer Science Sample Studies Conclusions Conde Nast Traveler Conflict Management Examples Consulting Consumer Confidence Contrasting Issues Corporate Governance Systems Corporate Law Corporate Social Responsibility Costa Coffee Case Studies Critical Study Crown Entity Culture Curriculum Vitae Examples Customer Satisfaction Customers Debt Decision Making Dell UK Different Strategies Dissertation Samples Ecurrency Trading East Asia Economic Forces Economic Plausibility Examples...
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...Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 3) Sampling Method 94 V. Primary Research Findings - Uni variate Data Analysis 99 VI. Strategic Marketing Plan 123 A. Segmentation Analysis 123 1) Identifying Segments 123 2) Segment Profiles 124 B. Targeting Strategy 128 C. Positioning Strategy 128 1) Followers 128 2) Casuals 129 3) Aficionados 129 D. Product Strategy 130 1) Current Product Mix 130 2) Product Objectives 130 3)...
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... engaged our firm to explore the potential market viability of a movie theatre. This brief summarizes our findings. In comments on the Renew Hempstead website, members recommended the following possible characteristics for a downtown movie theatre: Small community theatre Smoke free Locally owned, not a chain Security Collaborate with Hofstra Not too many seats in one theatre Host student films, documentaries Stage for open mic night Family nights Alternating screen Should have regular snacks Solar power Free wifi Reduced ticket price for bringing in Mini arcade inside recycled things Lounge area Recycled popcorn bags as well as cups Stores inside the movie theatre Every fifth visit is free A little bar for older people Major motion pictures and Sundance Red carpet in the entry Many of these characteristics would likely be feasible; others would likely be dependent on the specific business model adopted by the theatre. Industry profile The film ...
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...Sayan Chakraborty. Mobile phone usage patterns amongst university students: A comparative study between India and USA. A Master’s Paper for the M.S. in I.S degree. April, 2006. 53 pages. Advisor: Diane Kelly Mobile phones are one of the most common information access devices with almost 31% of the global population having access. This exploratory study investigated usage patterns of, and attitude about, cell phones among university students in a mature market (United States) and a rapidly growing new market (India) by surveying students in each country. Key findings from the study include similarities in the usage of phones to communicate with others and in the perception of mobile phone usage in public settings, and differences in the use of text messaging and opinions regarding driving and mobile phone usage. Overall these results suggest students in India use mobile phones differently from their American counterparts. In a developing market like India, mobile phones may be the primary and only phone to which students have access. Headings: Information science / International aspects Multiculturism Surveys/Knowledge Management India United States University students MOBILE PHONE USAGE PATTERNS AMONGST UNIVERSITY STUDENTS: A COMPARATIVE STUDY BETWEEN INDIA AND USA by Sayan Chakraborty A Master’s paper submitted to the faculty of the School of Information and Library Science of the University of North Carolina at Chapel Hill in partial fulfillment of the requirements...
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...TERM PROJECT MARKETING STRATEGY 1 Marketing Strategies Of Coca Cola PRESENETED TO: MR. SUFIAN AHMAD PRESENTED BY: Sami Ullah Khan 27s-640 2 TABLE OF CONTENTS CONTENTS 1. 2. 3. 4. Acknowledgement. Mission statement Introduction. Coca Cola. a. Coca Cola International. b. History. 5. Management. 6. Market share. 7. Financial report. 8. Dividends and Cash Plan. 9. Products. 10. Strategic planning. 11. Bottlers owned by Coca cola 12. Coca Cola Pakistan. 13. Major Competitors a. Pepsi b. History. c. Financial assets. • Market share. • Financial report. • Products. • Methodology 14. Some basic information regarding marketing of coke a. Target market: b. Major segments: c. Factors effecting sales: d. Major competitors: e. Strategies of quality: f. Threats from competitors: g. Targets that would like to attain: h. Expanding target market i. Threats and opportunities for price: j. Strategies of getting goals i.e. “high profits”: k. Marketing strategy: l. Expectations for the coming year: m. How coke determine the yearly budget: 15. Marketing strategies 16. Pest analysis . 3 DEDICATION This report is dedicated to my beloved parents, Who educated me and enabled me to reach at this level. 4 ACKNOWLEDGEMENT We think if any of us honestly reflects on who we are, how we got here, what we think we might do well, and so forth, we discover a debt to others that spans written history. The work of some unknown person makes our lives easier everyday. We believe...
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...Advanced Internship Research Paper, 1 ADVANCED INTERNSHIP RESEARCH PAPER Prepared by Beth Ellis A course paper presented to Programs for Business Administration In partial fulfillment of the requirements for the Bachelor of Science Degree Advanced Internship Franklin Pierce College November, 2007 Advanced Internship Research Paper, 2 Table of Contents Organization.........................................................................................................................3 Description of Organization............................................................................................3 Description of Products...................................................................................................3 Organization Philosophy and Practices ..........................................................................5 Organizational Structure .................................................................................................6 Human Resource Management .......................................................................................7 Analysis of Target Markets.............................................................................................8 Analysis of Marketing Mix...........................................................................................10 Financial Statements and Analysis of Financial Data...................................................12 Summary of Firm’s Strengths and Weaknesses................
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...Chapter 1: Introduction 1. Origin of the Report This report is a partial requirement of the analysis program of BBA curriculum at the Institute of Business Administration. Assigned by the institutional supervisor, this report is prepared for placement committee, based on the project assigned by Brand Development & Management department, Marketing Division of GrameenPhone Limited. Mr. Shahriar Amin, deputy manager, marketing department, Grameen Phone Limited, assigned the author a project. The project was duly approved by Mr Ashad Uzzaman, Course lecturer World University of Bangladesh, Institute of Business Administration, The topic of the Basic Business Communication Report is –“Critical Analysis of the Consumer Profile and Communication Strategy of GrameenPhone: The Case of djuice”. 2. Background Youth segment is largely untapped and untargeted by the current mobile operators of Bangladesh, which itself is a significant potential market (40% of population). If the appropriate communication tools are applied to attract the potential target group, then the transition from youth to higher age group (Established Consumer or Business Segments) can be attained, which will assist in total life cycle management of a significant subscriber base (loyalty). Majority of the Youth segment tends to be more tech savvy, early users of new technology, high user of data services (SMS) and uses mobile phone as the primary mode of communication. GrameenPhone launched a youth...
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...Part 1 最 常 考 问 题 及 参 考 答 案 注意很多问题后要加理由，不然考官就会问你“WHY” 第一部分很多是问个人信息的问题，答案因人而异，这里提供的答案可以做为范本，不符 合你的情况的可以做些修改。符合你的情况的，你可以练熟！还有一些问题，就是我们提 供的问题的变化，就是不同的问法，但是你可以用同一个方式来回答的，要记得考试时候 能听明白，然后会转化哦！ 1. Your Work or Your Studies • Do you work or are you a student? Well, I am a senior in Zhejiang University and I’m planning to pursue my master’s degree in the U.K after my graduation. That’s why I take this test. 1a) Your Work General Description of Your Job • What job (or, what work) do you do? I’m a teacher at an English training center. I’ve been working there for several years. It’s my pleasure to see my students make progress, so I think this job is very suitable for me. • What is the nature of that work? It’s a teaching job. I help the students improve their English language skills and most of them are planning to take IELTS. • What do you do in that job? I teach English, both productive and receptive skills. My job is to help my students succeed in their studies and pass exams if they need to. • Would you say your job (or, your work) is very important? 、 I think so. I think the world will be much worse if there’re no teachers, especially good...
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...group’s top- selling beverage after Smirnoff vodka, and the group’s third most profitable brand, with an estimated global value of US$ 1.2 billion. More than 10 million glasses of the world’s most popular stout were sold every day, predominantly in Guinness’ top markets: respectively, the UK, Ireland, Nigeria, the USA and Cameroon. However, the famous dark stout with the white, creamy head was causing some strategic concerns for Diageo. In 1999, for the first time in the 241-year history of Guinness, sales fell. In early 2002 Diageo CEO Paul Walsh announced to the group’s concerned shareholders that global volume growth of Guinness was down 4 per cent in the last six month of 2001 and, more alarmingly, sales were also down 4 per cent in its home markets, Ireland. How should Diageo address falling sales in the centuries- old brand shrouded in Irish mystique and tradition? The changing face of the Irish beer market The Irish were very fond of beer and even fonder of Guinness. With close to 200 liters per capita drunk each year- the equivalent of one pint per person per day- Ireland ranked top in worldwide per capita beer consumption, ahead of the Czech Republic and Germany. Beer accounted for two-thirds of all alcohol bought in Ireland in 2001. Stout led the way in volume sales and accounted for 40 per cent of all beer value sales. Guinness, first brewed in 1759 in Dublin by Arthur Guinness, enjoyed legendary Status in...
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...Business Summary 1 Mission Statement The mission of XS Energy is to market an alternative to high sugar energy drinks. Rather than getting energy from sugar and carbohydrates, it’s packed with B-vitamins and amino acids that are healthier and still give you the boost you need. Currently XS Energy drinks are sold independently in cases, but the objective to our marketing plan is to reach a younger demographic by supplying to college campuses and offices, while still maintaining our private status. ] History of XS Energy In 2001, XS Energy Drink was launched into the U.S. market. During the first year the drinks were marketed through retail outlets primarily in the Western U.S. Our mission was to find people who could “sample the drink and tell the story, making a personal connection with the business” (David Vanderveen, co-founder of XS Energy Drinks). XS Energy was the first energy drink brand to hit the market with a variety of flavors, now totaling 13...
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...Final Project Report ITE-603: E-Commerce Business Plan: Tickets.pk Submitted to Dr. Zainab Riaz Submitted by Muhammad Iqrash Awan Jamal Hassan Amber Younas Farah Naz NUST Business School TABLE OF CONTENTS Table of Contents .......................................................................................................................................... 1 1 2 Executive Summary ............................................................................................................................... 3 About Ticket.pk ..................................................................................................................................... 4 2.1 2.2 2.3 2.4 2.5 3 Name ............................................................................................................................................. 4 Vision............................................................................................................................................. 4 Mission .......................................................................................................................................... 4 Objectives/Goals ............................................................................ Error! Bookmark not defined. Keys to Success ............................................................................................................................. 4 Environment Analysis..............................................................
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...group’s top- selling beverage after Smirnoff vodka, and the group’s third most profitable brand, with an estimated global value of US$ 1.2 billion. More than 10 million glasses of the world’s most popular stout were sold every day, predominantly in Guinness’ top markets: respectively, the UK, Ireland, Nigeria, the USA and Cameroon. However, the famous dark stout with the white, creamy head was causing some strategic concerns for Diageo. In 1999, for the first time in the 241-year history of Guinness, sales fell. In early 2002 Diageo CEO Paul Walsh announced to the group’s concerned shareholders that global volume growth of Guinness was down 4 per cent in the last six month of 2001 and, more alarmingly, sales were also down 4 per cent in its home markets, Ireland. How should Diageo address falling sales in the centuries- old brand shrouded in Irish mystique and tradition? The changing face of the Irish beer market The Irish were very fond of beer and even fonder of Guinness. With close to 200 liters per capita drunk each year- the equivalent of one pint per person per day- Ireland ranked top in worldwide per capita beer consumption, ahead of the Czech Republic and Germany. Beer accounted for two-thirds of all alcohol bought in Ireland in 2001. Stout led the way in volume sales and accounted for 40 per cent of all beer value sales. Guinness, first brewed in 1759 in Dublin by Arthur Guinness, enjoyed legendary Status in Ireland, a national symbol as...
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