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Home Style Cookies # Case Study

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HOME STYLE COOKIES # CASE STUDY

MGH:620 ORGANIZATIONS MANAGEMENT & SUPPLY CHAIN

JANUARY 15 ,2015

HOME STYLE COOKIES

The case study entitled Home Style Cookies presents a broad spectrum analysis examining the operations of a baking company located in a small town in New York State. This company operates in New York, Connecticut and New Jersey . It employs around 200 workers and they work in an informal atmosphere.

Question:1 Brief description of Production Process The production process is explained in great detail , beginning with the use of a pair of continuously operating brand ovens which is known as a batch processing system. As soon as management gets order from distributor it helps them to schedule their production. At the start of each shift a list of the cookies to be made that day is delivered to the person in charge of mixing. That person checks a master list, which indicates the ingredients needed for each type of cookies, and enters that information into the computer. The computer automatically determine the ingredients necessary and add them in precisely the correct amount. After the ingredients have been mixed , the batter is poured into a cutting machine where it is cut into individual cookies and drop it to a conveyor belt to transport through one of two ovens. Filled cookies such as apple , date ans raspberry needs an additional step for filling and folding. After they came off from oven to cooling rack workers start their packaging process.

Question: 2 Higher level of Productivity The two ways that the company has increased productivity are : cutting cookies into a diagonal rather than a round shape increasing the length of oven to 25 feet Diagonal cookies takes less space than a round shape and having two ovens also help in speeding up productivity. Lengthen the ovens by 25 feet also increased the rate of production by allowing more cookies to be baked at the same time. Question :3 Packaging and other Obligations Automating the packaging is a quicker and efficient way of course but I think that this baking company is doing right thing by employing local workers by this way they were able to solve unemployment problem of local community specially woman workers. According to my understanding small business plays vital role in today's economy and not doing automating packaging the company showing that it values its workers and commitment towards community.

Question :4 Inventory The baking company carries inventory like individual cookie boxes, shipping boxes, labels and cellophane for wrapping. They carry minimum amount of inventories because FDA label requirement are subject to change. Result of this policy is company doesn't get stuck with labels which they can't use.

Question: 5 Consumer's point
As a consumer when I buy cookies I want whole cookies not broken. Also I want those cookies which doesn't have any additives or preservatives. Less sugar is also a major issue for me. Soft cookies are remain soft and do not end up getting hard. Also a proper labeling which has a description of ingredients, calories,fat and sugar counting.

Question:6 Advantage of not using preservative
The company is not using and additive or preservative because their marketing strategy is to introduce these cookies as a good food to consumer channel. Also since the company making fresh cookies without preservatives they are made to order and sent directly out filling the order.

Question :7 Company Strategy
The strategy of the cookie company is to remain a town oriented business that keeps its employees on even at the cost of improved production. The company means to market their cookies to a limited tri-state area . The cookie company strives to make health conscience cookies that are marketed as “Good Food” because they do not use preservatives in the production of their cookies.

References

Title: Operations Management Publisher: McGraw-Hill Irwin Author(s): Stevenson, W. Edition: 10th Edition, 2009 Page : 64-66

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