... | |Cathay Pacific Airways announced 2014 annual results in March 2015, the company stated that the business outlook for 2015 looked to be improved when| |compared to the previous year. However, a number of factors had a significant negative impact on their business. | | | |The principal adverse factors were reduced passenger yield, the continued high fuel price and the increased competition on Hong Kong routes and | |within the region have led to price wars in a climate of economic uncertainty. The Hong Kong-based airline faces a potentially more daunting | |challenge: budget carriers. | | | |In response to the situation, Cathay Pacific continues to...
Words: 673 - Pages: 3
...Pest Analysis On Airasia 1.0 Introduction Purpose The purpose of this analysis is to conduct an environmental analysis in the context of AirAsia's international business operations, describing the major variables involved and the impact of the specific threats and opportunities confronted by AirAsia besides that, this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The airline now flies to over 40 destinations in Malaysia, Thailand, Indonesia, Macau, China, Philippines, Cambodia, Vietnam and Myanmar. AirAsia has formed 2 successful joint ventures in Thailand through Thai Is this Essay helpful? Join OPPapers to read more and access more than 350,000 just like it! GET BETTER GRADES AirAsia, and Indonesia through AWAIR. Starting from 2 aircraft till now AirAsia owns 28 and has carried more than 223 millions guest through its low fares travel. 2.0 External Environment Analysis 2.1 Political Flying outside Malaysia is difficult. Bilateral agreement is one of the obstacles in the way of truly pan-Asia budget carriers...
Words: 334 - Pages: 2
...purpose of this analysis is to conduct an environmental analysis in the context of AirAsia's international business operations, describing the major variables involved and the impact of the specific threats and opportunities confronted by AirAsia besides that, this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The airline now flies to over 40 destinations in Malaysia, Thailand, Indonesia, Macau, China, Philippines, Cambodia, Vietnam and Myanmar. AirAsia has formed 2 successful joint ventures in Thailand through Thai AirAsia, and Indonesia through AWAIR. Starting from 2 aircraft till now AirAsia owns 28 and has carried more than 223 millions guest through its low fares travel. 2.0 External Environment Analysis 2.1 Political Flying outside Malaysia is difficult. Bilateral agreement is one of the obstacles in the way of truly pan-Asia budget carriers. Landing charges at so-called "gateway airports" and navigation charges are often prohibitively expensive, and in key destinations like Bangkok, Beijing, Hong Kong and Singapore there...
Words: 282 - Pages: 2
...OASIS Airlines Introduction Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world's first long-haul, low-cost carrier. The airline received approval to fly to London, Cologne, Berlin, Milan, Oakland and Chicago in November 2005. It announced its acquisition of two Boeing 747-400s in March 2006 and planned to start its maiden service to London Gatwick in October 2006. Aspiring to bring the best features of both traditional and budget airlines together, the airline pioneered a business model that offered a world-class, long-haul product at an affordable price, but it was too early to tell if the airline would be successful. Summary of key learning points and strategic issues 1. To allow for a discussion of what a business model is about and what one should look for when assessing a business model. 2. To reinforce the understanding about business models through analyzing and assessing the business model of a start-up airline and gauging its sustainability. 3. The importance of a sustainable competitive advantage in an extremely competitive industry. 4. The opportunities/threats presented by changing industry trends. Discussion Questions 1. Perform a STEEP analysis to understand the general environment facing Oasis Airlines. How will the firm be affected by external factors? 2. Use Porter’s Five Forces Model to analyze the Airline industry in the Asia. Given...
Words: 342 - Pages: 2
...Hong Kong is an affluent free market economy with nearly no import tariffs, a net food importer with a high value food and beverages market and a good showcase and test market for foods from China and other parts of Asia. Its food trends are driven by food safety, increasing health consciousness, altering demographics and busy lifestyles and its trend in food consumption include organic, functional, convenience and snack food, chilled and frozen meat and food for gifts. The major food retail outlets in Hong Kong are supermarket chains and department stores, specialty stores, traditional markets and convenience stores. Hotels, restaurants, airlines and hospitals comprise the food service sector in Hong Kong and there is a trend toward quality food and non-Chinese restaurants like Japanese food, fast food, coffee and snacks and casual dining restaurants.[1] Hong Kong consumers are typically sensitive to price and not loyal to brands and prefer small and convenient packaging, with middle and high income young groups favoring premium Western food products. The qualities of clean and green production environments and high safety standards in connection with foods are seen as competitive advantages. Australian and Victorian producers in the Hong Kong market are particularly well-served in in-store promotion, alongside international trade shows and menu promotions of their products. Hong Kong is lenient in import regulations and standards, food labeling, organic certification and...
Words: 1604 - Pages: 7
...| Hong Kong and Shenzhen’s Coopetition in Logistics Industry | Assignment 2 – LGT5013 Transport Logistics in China | | | CHAN PUI YUK, SIMON 10670562GFUNG MEI SHAN, JO 10670090GLEUNG TING CHEUNG, VINCE 10609081GLO WING LING, WINNIE 10634888GYIP KIM HUNG, CURTIS 09608879GYUEN MAY YEE, ELSA 10670039G | Executive Summary Hong Kong Port, being the world busiest port for 12 years from 1992 to 2004, is globally well known and this container port industry became one of its vital economic pillars. Such a prosperous development began in 1970s with the boom of manufacturing business activities. The effect on the end of ‘close-door policy’ of China was reflected in early 1990s due to the launching and the rapid development of ports among Pearl River Delta. Hong Kong started to face severe challenges from the neighboring ports, its market share drops significantly since 1997; whereas that of Shenzhen grows rapidly. The goal of this paper is to analysis the current situations of Hong Kong Port and its relationship with neighboring ports in Shenzhen; and to derive possible strategies for Hong Kong to maintain and sustain its competitiveness under these circumstances. Table of Contents Chapter 1: Introduction 1 Chapter 2: Analysis 3 2.1 Hardware 3 2.2 Software 6 2.3. SWOT Analysis 10 2.4 Logistics Synergy (Co-opetition) of Hong Kong Plus Shenzhen 11 Chapter 3: Solutions 12 3.1 Framework Agreement 12 3.2 CEPA 12 3.3 PRD A5 Group 13 3.4 National 12th Five-Year...
Words: 6825 - Pages: 28
...HKIA’s Third Runway —The Key for Enhancing Hong Kong’s Aviation Position (28/11/2007) by Dr. Cheung Kwok Law Professor Michael Fung Professor Japhet Law Dicky Tse Ka Yan Chan Aviation Policy and Research Center, Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong © Content Chapter 1 1.1 1.2 1.3 Objectives of the Study Background Objectives Research Framework 1 1 2 4 5 5 6 10 10 11 16 18 18 21 22 27 27 29 30 32 32 34 35 35 40 44 46 48 48 49 50 51 54 56 62 Chapter 2 Regional Airports’ Development and Expansion 2.1 Asian Aviation Hubs 2.2 Mainland Major Airports Chapter 3 3.1 3.2 3.3 Regional Demand Forecast for Aviation Services Rapid Growth in Asia-Pacific’s Air Transport The Increasing Importance of China’s Aviation Market Hong Kong’s Aviation Development under Mainland’s Rapid Growth Chapter 4 Capacity Issues and Enhancement Measures for HKIA 4.1 The Capacity of the Hong Kong International Airport 4.2 Runway Capacity Enhancement Measures 4.2.1 Aircraft Types Trends and its effects to Runway Capacity 4.3 Possible Measures 4.3.1 Air Transport Management Approach 4.3.2 Enhanced ATC & Aircraft Equipment, Technology, Procedures and Manpower 4.3.3 Expansion of Auxiliary Airside Facilities 4.3.4 Peak Spreading 4.3.5 Aircraft Size Restrictions 4.4 Conclusions Chapter 5 5.1 5.2 5.3 5.4 Selected Case Studies for Building New Runways London Heathrow Airport third Runway Manchester International Airport Second Runway Tokyo Narita...
Words: 32586 - Pages: 131
...Term Papers and Free Essays Browse Essays Read full version essay Pest Analysis On Airasia Pest Analysis On Airasia Print version essay is available for you! You can search Free Term Papers and College Essay Examples written by students!. Join Essays24.com and get instant access to Pest Analysis On Airasia and over 30,000 other Papers and Essays Category: Miscellaneous Autor: anton 12 May 2011 Words: 1354 | Pages: 6 1.0 Introduction Purpose The purpose of this analysis is to conduct an environmental analysis in the context of AirAsia's international business operations, describing the major variables involved and the impact of the specific threats and opportunities confronted by AirAsia besides that, this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The airline now flies to over 40 destinations in Malaysia, Thailand, Indonesia, Macau, China, Philippines, Cambodia, Vietnam and Myanmar. AirAsia has formed 2 successful joint ventures in Thailand through Thai AirAsia, and Indonesia through AWAIR. Starting...
Words: 1485 - Pages: 6
...and SENSITIVE) on the Chinese market using Hong Kong as an anchor. 1 Table of Contents Chapter 1 ....................................................................................................................................... 5 Chapter 2 Company analysis ..................................................................................................... 7 2.1 History ................................................................................................................................ 7 2.1 Management Philosophy .................................................................................................. 7 2.2 Company strategy .............................................................................................................. 8 2.4. Competitive strategy......................................................................................................... 9 Chapter 3 Market Review ......................................................................................................... 10 3.1 Segmentation Targeting and Positioning of NIVEA BABY........................................ 11 3.2 Competitor Analysis......................................................................................................... 13 3.2.1Main competitor ............................................................................................................. 13 Chapter 4 Country Analysis of Hong Kong ............................................
Words: 8616 - Pages: 35
...of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 Arif Kamisan, P1 & Brian E. M. King1 1 School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China Correspondence: Arif Kamisan, P, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17, Science Museum Road, East Tsim Sha Tsui, Kowloon, Hong Kong. Tel: 852-3400-2645. E-mail: 11555000G@connect.polyu.hk Received: May 27, 2013 doi:10.5539/ijbm.v8n24p107 Abstract Leadership plays an essential role in the success of managing organisation. The purpose of this paper is to examine the leadership styles of two leaders in managing the two biggest airline companies in Malaysia namely, Malaysia Airlines and AirAsia. The results showed that the strong leadership style and approach by the two have contributed to the success of the mentioned airlines. The transactional and transformational approaches have significantly given impact in managing the organisation in the current competitive business environment. Other leadership constructs such as entrepreneurial, ethical, innovative and creative have emerged from the two key leaders in this study and require further discussion in the future. Furthermore, this study managed to provide some insight and perspective of the qualities much needed by the current leadership scene. Keywords: airlines industry, leadership styles, transactional leadership, transformational leadership...
Words: 7350 - Pages: 30
...Understanding Marketing Mix in Air Asia Airline Bhd Author: Onwutalobi, Anthony-Claret CSN: 31217-2008-22-15 EXECUTIVE SUMMARY The term "marketing mix" became popularized after Neil H. Borden published his 1964 article titled, “The Concept of the Marketing Mix”. Since then, this terminology has become a common knowledge in the business world and has played a pivotal role in shaping most companies’ business processes and models. However, most people argued that this framework was particularly useful in the early days of the marketing concept when physical products represented a larger portion of the economy. Today, with marketing more integrated into organizations and with a wider variety of products/services and markets, is so astonishing and surprising that this concept is still very appropriate and relevant. In this article, I will discuss and analyze AirAsia Airline within the context of this marketing concept described above. Identifying the target market and highlighting some of the marketing mix employed to attract the chosen market Finally, I will discuss the threats to the long-term success of the airline with reference to the current marketing mix in order to overcome certain service shortcomings. ORGANIZATIONAL ANALYSIS Company Background AirAsia Malaysia is second national airline. It was the first successful low cost, ticket-less airline in the Southeast Asian region. On 8 December 2001, Tune Air Sdn Bhd officially acquired 99.25 per cent equity (51.68 million...
Words: 3895 - Pages: 16
...the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 Arif Kamisan, P1 & Brian E. M. King1 1 School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China Correspondence: Arif Kamisan, P, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17, Science Museum Road, East Tsim Sha Tsui, Kowloon, Hong Kong. Tel: 852-3400-2645. E-mail: 11555000G@connect.polyu.hk Received: May 27, 2013 doi:10.5539/ijbm.v8n24p107 Abstract Leadership plays an essential role in the success of managing organisation. The purpose of this paper is to examine the leadership styles of two leaders in managing the two biggest airline companies in Malaysia namely, Malaysia Airlines and AirAsia. The results showed that the strong leadership style and approach by the two have contributed to the success of the mentioned airlines. The transactional and transformational approaches have significantly given impact in managing the organisation in the current competitive business environment. Other leadership constructs such as entrepreneurial, ethical, innovative and creative have emerged from the two key leaders in this study and require further discussion in the future. Furthermore, this study managed to provide some insight and perspective of the qualities much needed by the current leadership scene. Keywords: airlines industry, leadership styles, transactional leadership, transformational...
Words: 7350 - Pages: 30
...Understanding Marketing Mix in Air Asia Airline Bhd Author: Onwutalobi, Anthony-Claret CSN: 31217-2008-22-15 EXECUTIVE SUMMARY The term "marketing mix" became popularized after Neil H. Borden published his 1964 article titled, “The Concept of the Marketing Mix”. Since then, this terminology has become a common knowledge in the business world and has played a pivotal role in shaping most companies’ business processes and models. However, most people argued that this framework was particularly useful in the early days of the marketing concept when physical products represented a larger portion of the economy. Today, with marketing more integrated into organizations and with a wider variety of products/services and markets, is so astonishing and surprising that this concept is still very appropriate and relevant. In this article, I will discuss and analyze AirAsia Airline within the context of this marketing concept described above. Identifying the target market and highlighting some of the marketing mix employed to attract the chosen market Finally, I will discuss the threats to the long-term success of the airline with reference to the current marketing mix in order to overcome certain service shortcomings. ORGANIZATIONAL ANALYSIS Company Background AirAsia Malaysia is second national airline. It was the first successful low cost, ticket-less airline in the Southeast Asian region. On 8 December 2001, Tune Air Sdn Bhd officially acquired 99.25 per cent equity (51.68 million...
Words: 3915 - Pages: 16
...Introduction In recent years, the search of quality lifestyle with an affordable pricing seems to be one of the main stream desire within this little Far East city, Hong Kong. Since the 1960s to the 21st century now, the culture and life style had experienced significant change in being a colony to a special administrative region and from man power industry to a more customer base industry. These changes have created many impacts to the people who live in this city. Due to the extreme transformation of the nature in the aspect of work, the society is no longer satisfied with a simple life style. The need for different ways of relaxation have been increasing and the locals live within has an extremely high demand for their choices in traveling, dining and cultural information. With the strong influence from the east and the west, combining with its own root from China, this created a high diversity of acceptance from the people within this city. There are many types of magazines that accommodate the reader’s need locally, from gossip to politics, gadgets to latest fashion. One of the most outstanding out of all is the ‘U Magazine’. Under Hong Kong Economic Times Limited, this publication was launched in 2005, offering an all-inclusive leisure guide in Hong Kong, consisting three individual parts with five topics – U Travel, U Food combine with U Life, U People combine with U Style. Target Audience The purpose and genre of U magazine is somewhat obvious. The front cover...
Words: 2994 - Pages: 12
...MARKETING PLAN Table of Contents 1.0 Executive Summary 2.0 Corporate objectives 3.0 Marketing Audit 3.1 Market Needs 3.2 The Market 3.2.1 The Market geographic 3.2.2 The Market demographics 3.2.3 The Market behaviours 3.2.4 Market trends 3.2.5 Market growth 3.3 Macro Environment 3.4 Competition 3.5 Marketing mix 4.0 SWOT analysis 5.0 Key Assumptions 6.0 Marketing objectives and strategies 6.1 Mission 6.2 Challenges 6.3 Marketing objectives 6.4 Financial objectives 6.5 Target Marketing 6.6 Messaging 6.7 Branding 6.8 Marketing mix 7.0 Marketing programmes 7.1 Marketing activities 7.2 Public Relations strategy 8.0 Budget 9.0 Implementation 10.0 Control 10.1 Marketing activities 10.2 Critical Success factors 10.3 Marketing organization 10.4 Contingency planning 1.0 Executive Summary Constance Halaveli Resort (CHR), situated in the North Ari Atoll, Maldives, is an 86 keys villas resort with each villa featuring its own private pool located on the beach or over the water, with three restaurants, two bars, and an exclusive wine cellar, a 5 star PADI IDC diving center, a “Kuda Club” for children aged between 3 and 5 and Spa (1). The hotel started to operate in July 2009. Progression has been very good over the last years, and customers have been very well impressed with its high end product and services. Constance Halaveli Resort being a representative of Constance Hotels, a Mauritius based...
Words: 739 - Pages: 3
